What would you do with £1000 to spend on advertising

Log in to reply

  • #1
    Hi,

    I am writing an article on internet vs conventional marketing. The "budget" section will deal with small business advertising.

    Where do you who advertise offline spend your money, and specifically what would you do with £1000.

    I am mainly focusing on business to business services.

    Any ideas and comments welcome.
     
    A

    Admiral Collections

  • #5
    Hi Rob

    I was thinking of doing a postcard campaign. On the front I was going to have like a beach scene, really relased and the caption, let Admiral take the stress out of your debts, or something along those lines and then contact details on back. I was going to have them placed in Chamber of Commerces, business centres, banks if possible. Did the postcards work for you?


    Nic :wink:

    PS Will be in touch late today re: your PM
     
    Upvote 0
    Rob Holmes

    Rob Holmes

    Free Member
    Business Listing
    Mar 23, 2005
    3,600
    23
    Kent
    theivybridgecollection.com
  • #7
    Postcards are a proven tool for direct marketing but as Mr Steve points out - it's got to be done right.

    You've got to hit the right person right between the eyes with a simple, no-brainer - 1 second to understand - Unique Selling / Service Point with a direct call to action - and a reason to do it quickly (before they think of putting the postcard in the bin)

    Rob
     
    Upvote 0
    S

    sparklyscotty

  • #8
    mr.steve said:
    Nic

    Do not send out a postcard with a beach scene
    and a slogan.

    Tell them why they should use your services.

    Explicitly.
    Click to expand...

    I agree, I run postcard campaigns a lot, and by far they are more effective when they are straight to the point and 'boring' instead of clever and creative.
    -Angel-
     
    Upvote 0
    S

    sparklyscotty

  • #9
    Back to the question...
    With that kind of money, I might send samples of my popular designs out to loads of fashion magazines, or pay for bigger magazine advertising so that they would use my jewellery in shoots more often!
    Can't believe I would spend £1000 marketing money on bribes! Ah, the cut throat world of high fashion jewellery. Perhaps I should hire Nic to just hand deliver the jewellery to the magazine editors. ;)
    -Angel-
     
    Upvote 0
    billhilton

    billhilton

    Free Member
    Dec 9, 2005
    513
    41
    North Wales
  • #10
    I know of one local variation on the postcard campaign run - believe it or not - by a plumbing and heating engineer. Instead of cards he got a thousand beermats printed. He went to a dozen or more local pubs - mainly freehouses, I expect - and offered the landlord/lady £20 to the pub's pet charity if the place would use his beermats. I think his trade went up by around 50%.

    Aside from that, I think a small business could only profit from spending a grand on advertising if it was local operator, doing the traditional flyering/leafleting/carding/newspaper ads. It would also want to be sure that it was offering something people wanted or needed.
     
    Upvote 0
    C

    confused

  • #11
    I would mail a small article I'm working on (about 4 pages) to local schools and businesses, and also do a large leaflet drop. I hope to do this in the new year anyway but havnt got the funds at the moment - I'm in that catch22 situation, I need to get some advertising out to bring in buisness, but to pay for the advertising, I need business !
     
    Upvote 0
    C

    confused

  • #13
    Thanks for that, Nigel, maybe I'll cut it down some, it will basically be an outline of what I can offer them. Its not even 1/2 finished yet (takes me AGES to do anything like that) but I'll be sure to ask for feedback once its ready.

    Thanks
     
    Upvote 0
    T

    tommy

  • #14
    i would probably get the car all done up with professional graphics to pomote my company.

    As i am a very keen car enthusiast and visit all the car shows and go on display all the time this will be a great to advertise to my market base.

    either that or get a plot at some of the car shows in the UK and promote the company with our own stand.
     
    Upvote 0
    H

    Hayles

  • #15
    Good idea about the car graphics. We've a couple of cars with our catering business name all over them and people definitely remember they've seen us about. It certainly helps build awareness and recognition, although doesn't bring in many direct calls.

    Hayles
     
    Upvote 0
    C

    crus

  • #18
    OK,

    my thrupence,

    For the site forum I am currently working on developing traffic to,

    http://www.djforum.co.uk

    I would spend the £1000 on a mix of stickers and tshirts to give away in local record shops and sponsoring a portion of the printing costs for a few club nights flyers.

    Otherwise, I would purchase domain names with traffic, or unregistered that are related to the product, service or site I was promoting.

    D

    PS does one of us win a £1000 ;-)
     
    Upvote 0
    10Yetis

    10Yetis

    Free Member
    • Nov 3, 2004
    2,473
    152
    Gloucestershire
    www.10yetis.co.uk
  • #20
    blimey, you could have a mini campaign for that much.. i would suggest:

    1. Press release and distribution - 200 quid tops less if just regional media
    2. Bribe students to flyer from 8-9am out side my local busiest train stations to get busiest commuters and then again at 5-6pm. 20 quid each student and prob around 75 tops for flyers
    3. See what the local rag has in the realm of last min press ads
    4. Create a high profile stuynt type thing in my local area, using friends and my own digital camera.
    5. try and get a cab liveried (as someone else has mentioned) - starts from 250 quid depending where you live.
    6. Make sure I had enough people to answer the calls and a way to measure how successful each element has been.

    Hope this helps
     
    Upvote 0
    Strategist

    Strategist

    Free Member
    Feb 1, 2005
    50
    4
    London
  • #21
    www.t6c.co.uk said:
    Hi,

    I am writing an article on internet vs conventional marketing. The "budget" section will deal with small business advertising.

    Where do you who advertise offline spend your money, and specifically what would you do with £1000.

    I am mainly focusing on business to business services.

    Any ideas and comments welcome.
    Click to expand...

    GET ON THE PHONE - THE CASH WILL GO A LONG, LONG WAY!
     
    Upvote 0
    DavidHorn

    DavidHorn

    Free Member
    Jan 3, 2006
    289
    30
    52
    Northern Ireland
  • #22
    I think for a thousand pounds I'd put together a small mailshot and pay a temp to make follow up calls for them with a view to setting up appointments. I reckon I could send out 500 mailshots and have someone call 200 of the top prospects out of that 500, and have some change left over. (Change would go into Google AdWords campaigns)

    I've always found the direct approach works best ... spending money on something measurable is definitely the way for me!
     
    Upvote 0
    Log in to reply

    Latest Articles

    Top Bottom
    Community
    Articles
    Menu