Leaflets in goodie bags at events
- Thread starter DuaneJackson
- Start date
Hi Duane,
One question to consider ...
How many times have you been to an event/exhibition, been given a goodie bag and thrown away the leaflets inside just keeping any goodies?
If I'm the only one who's done this (or am in the minority) then this is a route to market you should be considering. If I'm not the only one who does this then your investment could have a low return (How much business do you need to gain to cover the cost of printing 10,000 leaflets + £1,000 for them to be included in the goodie bags?). Also, can the organiser back-up their visitor figures and clarify that 10,000 goodie bags will be taken?
Not the hard and fast answer I am sure you are looking for, just food for thought.
All the best,
Lindsey.
(P.S. If you do go ahead with this opportunity I'd be intereested to hear whether you think the exercise was worthwhile)
One question to consider ...
How many times have you been to an event/exhibition, been given a goodie bag and thrown away the leaflets inside just keeping any goodies?
If I'm the only one who's done this (or am in the minority) then this is a route to market you should be considering. If I'm not the only one who does this then your investment could have a low return (How much business do you need to gain to cover the cost of printing 10,000 leaflets + £1,000 for them to be included in the goodie bags?). Also, can the organiser back-up their visitor figures and clarify that 10,000 goodie bags will be taken?
Not the hard and fast answer I am sure you are looking for, just food for thought.
All the best,
Lindsey.
(P.S. If you do go ahead with this opportunity I'd be intereested to hear whether you think the exercise was worthwhile)
Upvote
0
- Original Poster
- #4
Thanks Lindsey,
Good food : )
We only need 12 subscriptions to our service to cover the costs. So even at the conversion rates vshosting suggests it could be worthwhile.
We will go ahead with it, I was just hoping to find out if the pricing is competitive so I know if it's worth trying to get it down any more.
I'll let you know how I get on.
Good food : )
We only need 12 subscriptions to our service to cover the costs. So even at the conversion rates vshosting suggests it could be worthwhile.
We will go ahead with it, I was just hoping to find out if the pricing is competitive so I know if it's worth trying to get it down any more.
I'll let you know how I get on.
Upvote
0
Hi Duane
In this instance, I think a lot depends on whether their choice is:
(a) your leaflet or someone else's leaflet
or
(b) your leaflet or not your leaflet
In (a), there's a limited availability of space and including your offer on a performance basis would mean giving up cash up front (unless you offer to do it on a stand-by basis where they'll include you if the place in the bag hasn't been sold) and they could be out of pocket by a grand if the leaflet doesn't generate any business for you.
In (b) the only potential downside is only the added the time, effort and cost of putting your leaflet into the bags along with the other stuff.
So, this could be a form of marketing where they might consider such an arrangement.
Of course, this depends on whether they have faith that you'd expect to get 20 clients from this. But, that begs the question why you should have more faith in them that they have in themselves. What exactly do they know?? :wink:
Steve
In this instance, I think a lot depends on whether their choice is:
(a) your leaflet or someone else's leaflet
or
(b) your leaflet or not your leaflet
In (a), there's a limited availability of space and including your offer on a performance basis would mean giving up cash up front (unless you offer to do it on a stand-by basis where they'll include you if the place in the bag hasn't been sold) and they could be out of pocket by a grand if the leaflet doesn't generate any business for you.
In (b) the only potential downside is only the added the time, effort and cost of putting your leaflet into the bags along with the other stuff.
So, this could be a form of marketing where they might consider such an arrangement.
Of course, this depends on whether they have faith that you'd expect to get 20 clients from this. But, that begs the question why you should have more faith in them that they have in themselves. What exactly do they know?? :wink:
Steve
Upvote
0
- Original Poster
- #8
Good points Steve I hadn't looked at it that way.
In terms of magazine advertising it'd be a) if theres a long time left before the mag goes to press or it'd b) if it's unsold space and the mag is about to go to press.
I'll try to find out that info next time I try to get a contra deal in place.
You've got me worried now though. They said they'll be a max of 10 leaflets in each bag.
We've now called their bluff and said we'll do it for he 1k is thats inc. of VAT, they said no so we've left it as "OK, call us if you do this again as we'll be able to afford 1k+VAT at another date. We're now hoping to get a call later today saying OK to 1k inc VAT. If not we'll be calling them at 5 to say OK to 1K + VAT.
But what if our space is sold to someone else? A big event this focued on our market doesn't come around very often. Damn all these silly games to save £150! We'll go for it.
In terms of magazine advertising it'd be a) if theres a long time left before the mag goes to press or it'd b) if it's unsold space and the mag is about to go to press.
I'll try to find out that info next time I try to get a contra deal in place.
You've got me worried now though. They said they'll be a max of 10 leaflets in each bag.
We've now called their bluff and said we'll do it for he 1k is thats inc. of VAT, they said no so we've left it as "OK, call us if you do this again as we'll be able to afford 1k+VAT at another date. We're now hoping to get a call later today saying OK to 1k inc VAT. If not we'll be calling them at 5 to say OK to 1K + VAT.
But what if our space is sold to someone else? A big event this focued on our market doesn't come around very often. Damn all these silly games to save £150! We'll go for it.
Upvote
0
- Original Poster
- #9
SteveGibson said:
It's a good question. I think usually it comes down to the individual we are dealing with not having the authority rather than the faith in their reach.
There is also the fact that they may have 100% faith in their ability and reach but they don't know wether we are capable of converting the enquiries.
Upvote
0
- Original Poster
- #12
OK, here's an update for those interested.
My partner was dealing with this and we agreed to go ahead and he signed the contract with them.
He's since left and I reviewed everything he's done in the past couple of months. I came across the contract for this and discovered it was absolutely useless. We'd basically contracted to have a stand called "carrier bag inserts".
No mention of how many, when, or anything.
I phoned them up to try and get this all sorted but they were more interested in getting payment immediately.
Obviously I've refused to pay and they are threatening to sue. I doubt they will though.
As I already have the leaflets printed I am instead having them handed out outside the venue by a different company at 10% of the cost of having them put in the bags.
I'll let you know what kind of response we get after the event.
My partner was dealing with this and we agreed to go ahead and he signed the contract with them.
He's since left and I reviewed everything he's done in the past couple of months. I came across the contract for this and discovered it was absolutely useless. We'd basically contracted to have a stand called "carrier bag inserts".
No mention of how many, when, or anything.
I phoned them up to try and get this all sorted but they were more interested in getting payment immediately.
Obviously I've refused to pay and they are threatening to sue. I doubt they will though.
As I already have the leaflets printed I am instead having them handed out outside the venue by a different company at 10% of the cost of having them put in the bags.
I'll let you know what kind of response we get after the event.
Upvote
0
Upvote
0
- Original Poster
- #16
Yep, that's something that's only dawned on me in the past monht or so. I've been looking at the instant return, not at the lifetime value.
And yes, there will be the opportunity to sell in other products and add-ons.
Also, the degree of enthusiasm from our users is pretty unbeliveable. At the moment 9users = 1 new user based on a recommendation.
And yes, there will be the opportunity to sell in other products and add-ons.
Also, the degree of enthusiasm from our users is pretty unbeliveable. At the moment 9users = 1 new user based on a recommendation.
Upvote
0
B
Bullit Promotions
Hi,
I used to run Flyer Bag UK and we are in the process of re-moddeling our services, we used to specialise in leaflet marketing at conferences exhibitions, univeristies and town centres across the UK.
We would have charged £300 for 10,000 flyers based on £30 /1000 flyers
I wish we were fully operational in order to help you out, but i would suggest you search in your local area for other companies offering the service.
NATHAN
I used to run Flyer Bag UK and we are in the process of re-moddeling our services, we used to specialise in leaflet marketing at conferences exhibitions, univeristies and town centres across the UK.
We would have charged £300 for 10,000 flyers based on £30 /1000 flyers
I wish we were fully operational in order to help you out, but i would suggest you search in your local area for other companies offering the service.
NATHAN
Upvote
0
- Original Poster
- #20
Ahh, gotcha. It was the comment that it might be patronising that threw me : ) Thanks. I'd like to take the credit for lateral thinking but I more stumbled across that solution than planned it.
The big day is tomorrow. I'll let you know how it goes.
It's actually in a seriously dodgy part of London so if anyone has any stolen goods they need to get shifted quickly I'll point them in your direction
The big day is tomorrow. I'll let you know how it goes.
It's actually in a seriously dodgy part of London so if anyone has any stolen goods they need to get shifted quickly I'll point them in your direction
Upvote
0
Interesting post. Duane - did they ever come back to you... did you pay the 1k inc vat... what was the response.
1k for 10k leaflet dist sounds incredibly expensive. What were you inserting... a book?
>>> have since read full post / replies etc.... SO... how much work did you get out of it? <<<<
Cheers
Jim
1k for 10k leaflet dist sounds incredibly expensive. What were you inserting... a book?
>>> have since read full post / replies etc.... SO... how much work did you get out of it? <<<<
Cheers
Jim
Last edited:
Upvote
0
F
footballshirts
Heh, this is a 3 year old post
i've just sat reading through a 3 year old post and only now realised, doh!
Upvote
0
Latest Articles
-
MTD for Income Tax: your first quarterly update is due 7 August.If you are a sole trader or landlord and your gross income from...- maka
- Updated:
-
Andy Burnham's Manifesto for Small Business, and How It Stacks Up Against Count BinfaceIf all goes to plan (or rather, to Labour's timetable), Andy Burnham...- Ozzy
- Updated:
-
SEO in the Age of AI: What UK Small Businesses Actually Need to KnowTL;DR Search has shifted from "ten blue links" to answer engines, and...
- Ozzy
- Updated:
-
What Carphone Warehouse, Microsoft and Uber Have in Common: They Started in a DownturnThere's a comforting myth that you need a booming economy to start...
- Ozzy
- Updated:
-
What Makes a Small Business Actually Sellable?There's a question that a lot of small business owners never think to...
- Ozzy
- Updated:
