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Originally Posted by TWD-Tony
The normal way of shopping will never die!
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...but it might go into intensive care.
Just look at the following industries and see where trends are taking us:
Books (Amazon)
Auctions (eBay)
Travel (Expedia)
Estate agents (visit other houses from your current living room)
Cars, especially new cars
Insurance (property, car, life)
Financial services (online banks and brokers)
Education (online universities)
Add to this list the huge amount of B2B buying and selling that takes place online.
Some stores have done a good job of implementing a 'click and mortar' approach whereby online shopping is supplemented by local stores. This means that goods purchased online can be returned to a local store if there is a problem.
The only stores that are likely to escape the online shopping trend are the following:
- Stores that sell goods that are perishable
- Stores that require considerable personal interaction
- Stores that meet the need for instant gratification
Otherwise, I wouldn't bet on traditional shopping surviving at all.
Maria, in order to make a dress shop work, you have a lot of careful planning to do. You could argue that a face-to-face visit is needed to ensure the product fits well. You can also argue that great customer service will encourage people to visit (see the book 'Hug your customers'). However, you're going to struggle to make enough profit to cover building costs, insurance, in-store inventory and the like, overheads which online stores do not face. This implies that only specialisation (wedding dresses, graduation dresses, etc.) will pay.
Having said all this, I have zero experience in retail, so you are quite at liberty to say that I am speaking hogwash.