PPC Campaign Management

Simonhatfield · Jul 17, 2009

Hi,

I currently have an SEO Company working on my organic listings. However, I thought I would have a go at putting an adwords campaign together for my website until the natural SEO took off.

I set it up at the start of the month and have been spending somewhere around the £10 per day mark, that was my daily limit. However, I haven't had too many enquiries and no online purchases.

Wondered if anybody could provide me with a quote to manage the campaign or offer any advice?

Thanks

Simon

LandingNet · Jul 17, 2009

Hi Simon,

I've written an article on the basics of PPC here - http://www.ukbusinessforums.co.uk/forums/showthread.php?t=116614 - so hopefully that should point you in the right direction.

We also offer a management service, however with your monthly budget being set at only £300 per month it may be best that we optimise it for you instead. Feel free to give drop me a PM if you want to talk more.

Regards

Shaun

webpromoterservice · Jul 17, 2009

start by checking your landing pages and making sure they are targeted to the keywords you are using in your campaigns.Also setting up 2 or 3 ads per adgroup will help you see which text will convert best.
Its all about testing,testing and more testing to get the best ROI.

It will take a while but you will get there eventually.

Ecler · Jul 18, 2009

Hi
Just a quick comment,: I dont think you should only use paid campaigns until your organic campaigns take off. Both channels complement each other and you'll get better results if you have good natural rankings and paid cratives displaying for the same keywords.
Paid search is very much a numbers game and if you only have a very limited budget, I'd suggest focusing on long tail keywords which will cost less but will be much more targeted. Most people/agencies would apply a fee for management so based on your budget you're better off running the campaigns yourself, but I'd be happy to advise if you're interested.

Etienne

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