How many hits should I be getting?

Exactly. Thats the tricky part.

For what it does, it ranks highly. Its a taxi fare calculator. And the traffic i am getting is focused and good quality.

But if only 300 people in the uk a day want to calculate the cost of a taxi fare im suprised. But that's what the stats are telling me.

I wrote this system because getting a taxi is like russian roulette. you never know what it's going to cost you. where its going to go and if its reputable...

The whole system could be improved no end. but there is no point me spending more time on this if its going to peak at 301 people a day...

Sorry to sound like im ranting.. im just a little frustrated at the moment... looking for some inspiration...

Back to the initial question. Are people looking for what does taxiroute does? I think they are but only 300 are finding it.

I tried to use google adwords tools to find what they thought this could generate but must admit taxi related tests resulted in huge variances. the word taxi obviously results in millions of hits...but to try and drill down into what type of taxi they are looking is tricky.

i use google analytics and although its great at showing what's hit you its not obvious what's missed.

i will try google adwords tools again. there must be something in there for me to gauge traffic. im sure it can give a daily budget so it must be able to show traffic...

here goes!


trev
taxiroute

bang on.

yes, asking you your start and end and then asking you your local authority is crap. I should be able to work it out shouldnt I??

But, and i didnt know this. The Ordinance Survey people own the IP on LA boundaries and to use an api that allows me to throw a lat/long at and it returns a LA is VERY expensive. With my current budget thats out. But its priority 1. Trust me, i know how to do it but its a pay per search price and this is open to the public. im scared what it could cost.

It should also default to a tariff based on the time of day you are asking the question with simple drop downs to offer alternative tariffs.

What you are seeing seemed like phase 1 last year now it seems more like a proof of concept.

i also agree on your point about 2 audiences. cant get my head around it. Need some help with that. looking for a good copy writer....

anway... onwards and upwards

trev
taxiroute

Hi,

As mentioned in my posts last night I am in no way defending the usability as it stands. The LA choice can be got rid of but as explained this is too expensive at the moment.

Eventually it will be just

Enter your start point.
Enter your end point.

The system will then work out the LA based on your start point and default to the daytime tariff. Giving options to change tariff and reverse calculate if it would be cheaper to get a taxi from where you are going or where you are going to...(If a route crosses LA boundaries sometimes it can be cheaper to get a taxi from where you are going to and not where you are coming from)

Are people using the calculator, yes, they are. Its used about 500 times a day at the moment.

Google Analytics seems to supports this as well.

66% of people who visit the site stay longer than 60 seconds.
33% of people who visit the site stay longer than 180 seconds.
Bounce rate is low at 18%
Average page views is hovering just above 6 pages.
18% of visitors are return visitors.
Traffic is increasing at 25% per month


So, in summary, yes, it's clunky at the moment but it does work. Lots more to do but whenever i sit down to spend time and money on it the question "is it going to pay back" always crops up...

Which is why i was trying to find some tool that might be able to help me guage how much traffic I could get in the future....

Maybe there isn't an answer and I will just have to do the work and then suck it and see....

Trev
taxiroute

The money comes from taxi companies advertising on the site. When they do, they appear in the calculation results?

Yes, I could focus on just airports and ignore the rest of the uk but why?

:|