When I looked this up I found the easiest explanation at the following url
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://www.wilsonweb.com/wmt5/viral-principles.htm
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I promise everyone that I did not pay Kate to ask that question 
Kate,
I have written an article on it as one of the 10Yeti's newsletters:
http://www.10yetis.co.uk/may_newsletter.html
Hopefully, it should be explained on there, but I know I waffle on so feel free to ask any specific questions.
For me as a person who has always classed themselves as an "amatuer film buff" I love viral/WoM stuff as it has given me the opportunity to get into a new marketing area straight away. I think in today's overly-corporate world it is the way forward. There is a really good VW one doing the rounds at the minute about a certain type of VW Polo driver.
It was made as a result of the recent terrorist attacks in London (by the same agency who are supporting the campaign to get businesses back into london after the attacks) and even though it is light hearted it can cause offence to some, so I am not going to post the link on this site. If anyone is interested, give me a shout/email/carrier pigeon and I will send it over.
Kate,
I have written an article on it as one of the 10Yeti's newsletters:
http://www.10yetis.co.uk/may_newsletter.html
Hopefully, it should be explained on there, but I know I waffle on so feel free to ask any specific questions.
For me as a person who has always classed themselves as an "amatuer film buff" I love viral/WoM stuff as it has given me the opportunity to get into a new marketing area straight away. I think in today's overly-corporate world it is the way forward. There is a really good VW one doing the rounds at the minute about a certain type of VW Polo driver.
It was made as a result of the recent terrorist attacks in London (by the same agency who are supporting the campaign to get businesses back into london after the attacks) and even though it is light hearted it can cause offence to some, so I am not going to post the link on this site. If anyone is interested, give me a shout/email/carrier pigeon and I will send it over.
Upvote
0
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