Making users feel secure

Hi Mat,



Is it your own home address that you are reluctant to use?

If you work from home but don't actually have clients visit you there, why not use your accountant's address as your registered office, assuming your accountant works from offices and agrees to it.

As long as Companies House are informed of an address change there should be no problem.

My accountant is good, he has offices in Wakefield, W.Yorkshire if this is not too far for you. web www.1staccountancey.biz, his name is Darren. He's not expensive and you can pay monthly.

Best Wishes

Jayne

If I may comment...

Contact Us

Opening Times

We are a 24/7 business so we are open 24/7.

Email

Enquiries [email protected]
Become a partner [email protected]

Click to expand...

That page needs cleaning up. The talking thing is OK, but shouldn't be the vocal (hoho) point of the page. Provide a feedback form. Providing email addresses as well is good, if you want to. My personal opinion is that your visitors would not be put off by you only providing email contact information, but by the way the page is presented.

For example, the lines:

Opening Times

We are a 24/7 business so we are open 24/7.

Click to expand...

Seem a bit strange, what you might call a "no-brainer". Sorry to be blunt

Remember, straight to the point, feedback form first, emails after that. And don't demand lots of info on your feedback form! I find the K.I.S.S principal works best for things like this.

Here I go again...

if we can establish that the one and only objective here is contact - not sales ( nobody is going to buy complex services 'off the page' like this ).

So the tactic must be to make the contact as risk free as possible, as easyas possible, and 'a sensible thing for the prospect to do'

So barrier 1 - Making it risk free
The prospect doesn't know you - by giving personal information he/she is taking a risk - you are after all a stranger.
Therefore make the prospect more secure about it - by revealing as much honest information about yourself as possible. This includes addresses, telephone numbers and maybe some personal details ( mini bio) and photographs.
Now the prospect is in the driving seat - he knows about you and you no nothing about him! Now he can reveal his info much easier ( after all he has the upper hand ) and he will feel much more reassured doing it , after all he knows your name, address, telephone - and even what you look like - a personal relationship is begining!

Barrier 2 - ease of use.
Since the object is contact. Use the MINIMUM of info on the questionaire form - see it as a device to get only the email and phone number of the prospect. Then all other details can be gathered by a phone call - by which time you are 75% towards a sale because you have CREATED A RELATIONSHIP with the customer - which is the cornerstone of getting business from them.

Of course there is a downside - you will get nutters who waste your time, and people who you cannot help because they are a bit confused and think you can assist them with a move to the next vilage. But I'm sure that at start up time ANY contact could be valuble - and who knows? You may have a side business in local delivery.

Jim