Hi CT,
They don't want to sign up to something that, after trial, they may decide against.
The fully functional trial is completely free, no obligation, with no need to enter any payment details to take the trial. So if they decide against it after the trial, the trial expires automatically without them having to cancel it, the ecommerce plug-ins will no longer show on their website after their trial expires.
It could be up and working today on their site if they wanted it.
Can't I just trial it with something like a PayPal button (if I can work out how to get it right) or Google checkout?
This is your basic option to do the job. The reason you choose Shop Integrator to solve your problem is because it will be faster to implement (Pay Pal gateway connectivity already taken care of for collecting debit/credit card or Pay Pal payments) straight in to their account and will give a more professional looking solution with great value add features.
For instance, when using the basic PayPal or GoogleCheckout option, if they change their prices (maybe when VAT reverts to 17.5%, or they want to run a special offer, or just due to annual inflation price rises) with PayPal or GoogleCheckout, they will have to have someone edit all of their web pages for them. With Shop Integrator, they use an online admin console so it is easy to change their prices online without knowing about how a web page is made or having to pay their web designer to make these changes. As 'time is money' this will save them time and make it easier for them to maintain.
It also means that prices are centrally managed, so if it appears on several pages, they change the price once in their Shop Integrator account and it updates across all the pages on their site (or other websites) where their prices are displayed.
There will be other great features they might take advanatge of, like creating discount codes which they issue to people who booked on previous course as an incentive to book future courses.
Controlling the number of places left available on a course, all built in.
Showing the available course dates as an option of the course so they could add new dates available using the online admin console, again without editiing their web pages or paying someone to do this for them, as I see that the date is something which is just text on their site at the moment.
The ability to attach files to their programmes so as people buy places on a programme they have any course documentation or literature automatically made available to them electronically with no manual intervention from the site owners.
Looking at the number of courses they offer, they should only need to pay a low cost 1 year subscription fee of only £39.99 to be able to use Shop Integrator for all their available course if they did want to take it up after the free trial.
Hopefully, this is enough so you want to look at the free trial?
Thanks
Shop Integrator