I found it helped me a lot - my dad told me about the program as he knew I was reading Search Engine Optimzation for Dummies at the time.
I have implemented many of the suggestions made by IBP and I believe it has improved my web ranking to some degree - without it I would not have understood what to do. Some of the advice is easy to implement but some is a lot harder.
I think Arelis and IBP are designed to work together - IBP helps with the search engine optimzation and Arelis helps find possible reciprocal links. Has Arelis helped you?
We've used it as part of our strategies but like all of these programs that you can get it takes time and effort on a monthly basis - nothing out there will do the job for you 100%. (Unfortunately)
Another someone pointed out on the forum is www.seoelite.com - same principal - but theres still work involved !