graham said:
I'm really looking for feedback on the content of the site - is there any information you think that is missing?
For me, whats missing is the sales process from greeting to close. I need a reason why I should even read any further that the top third of your homepage but at the moment I don't have one. My eyes naturally went to the blank space at the top of your page then I searched through looking for something that explained exactly what you do but got hit with non-specific waffle.
You have 7 seconds to grab a visitor to your site and I really don't see anything that would grab anyone. The layout is fine but most of the frontpage waffle should either be cut out completely or moved off the first page.
I would much rather see a statement that sums up the main benefits to me and give me a reason to think 'yes finally I've found what I need' in an attention grabbing headline like.. "Keep your customers for longer using our unique <Insert very specific description in 3 to 5 words>"
This way, you hook people onto your site by helping them to understand that you've probably got what they need. Then you need to gently take their hand and walk them step by step down each paragraph , being really specific, put a little about your product and alot about what will happen to their business if they use it.
Then you've missed closing the sale at the bottom of each page - if you don't ask for people to fill in a form, email you etc at the foot of the page they'll not really know what to do. and when people don't know what to do they usually wander around the site and back to Google. You need to close the sale at the end of each products description + benefits.
I'd also split the products onto different pages and beef up the content for each one - then have a specific form to fill in for each product.
Hope this helps a little,
Rob
