How to communicate that...

ryancook88 · Mar 10, 2009

you are a leader?

Not a leader in anything in particular, but just a leader in general. As in a brand leader of a certain market, but not necessarily in terms of market share.

directmarketingadvice · Mar 10, 2009

ryancook88 said:
you are a leader?

Not a leader in anything in particular, but just a leader in general. As in a brand leader of a certain market, but not necessarily in terms of market share.

You back it up with evidence.

Steve

doritos · Mar 10, 2009

yes i agree evidence and as much as possible show them what you've got. be confident.

PayAsYouGoPR_J2 · Mar 10, 2009

In my opinion, it's important to establish yourself (or the owner of the business) as the opinion leader in your industry. Get yourself quoted, hand out free information, build a strong online presence. Sometimes you have to make 'the person behind the brand' a leader, and then in turn, push for awareness of the brand itself through copywriting, design and establishing clear, specific brand guidelines.

aaacbc · Mar 11, 2009

SteveGibson said:
You back it up with evidence.

Steve

You are RIGHT Steve

Pete Crane · Mar 11, 2009

You can also be a leader via a completely emotive and intangible perception of your brand. In fact quite a number of brands are considered to be 'leaders' precisely on this point, so showing evidence is not the definitive answer. As PayAsYouGoPR_J2 mentioned, strength of presence is a big factor. Getting to be a brand leader is a bit like standing in the middle of the M25 and wondering which junction to join though; none of them are necessarily the wrong one, but some are more attractive than others.

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How to communicate that...

ryancook88

directmarketingadvice

doritos

PayAsYouGoPR_J2

aaacbc

Pete Crane

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