I write a regular blog, am reasonably active on this and other forums, use Twitter, Stumble, Digg and occasionally LinkedIn.
They all help create a virtuous circle - helping me make new contacts, keep up to date with what's happening and helping people find the content I create.
However, those activities take up an awful lot of time and I doubt if I could reasonably add another 1 or 2 social media sites to what I do - never mind another 30+ or the hundreds of others out there.
While I think the original list is useful I also think the premise is flawed - businesses don't need a presence on all of them.
What they need is an understanding of how social media works, a set of defined goals they want to achieve from their use of social media and then a core set of social media tools that suit them.
In my experience you'll see much better results from focusing your efforts and adding something useful to a handful of communities than by simply being on every site going.
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Suppose I spend 10 minutes of each day on these 40 sites. That 5 hours a day social networking. Which means if my overheads are 5/hour I've got to earn £25 to just cover the costs of keeping up to date with these 40 sites.
On the other hand I could do a bit of direct maketing and earn £20/hour all day long.
Whilst I understand the attraction of social networking, how many of those in favour recouped their costs which doing all that networking?
....
While I think the original list is useful I also think the premise is flawed - businesses don't need a presence on all of them.
In my experience you'll see much better results from focusing your efforts and adding something useful to a handful of communities than by simply being on every site going.
Could not agree more, there are a number of examples where the STN is way to high to be productive, complete resource sappers, we settled on LinkedIn & Facebook from both a popularity POV and because they allow integration of WordPress...an effortless way to update from one source.
While I think the original list is useful I also think the premise is flawed - businesses don't need a presence on all of them.
What they need is an understanding of how social media works, a set of defined goals they want to achieve from their use of social media and then a core set of social media tools that suit them.
In my experience you'll see much better results from focusing your efforts and adding something useful to a handful of communities than by simply being on every site going.
I'd agree with that.
Quote:
Originally Posted by fisicx
Suppose I spend 10 minutes of each day on these 40 sites. That 5 hours a day social networking. Which means if my overheads are 5/hour I've got to earn £25 to just cover the costs of keeping up to date with these 40 sites.
On the other hand I could do a bit of direct maketing and earn £20/hour all day long.
Saxon68, did you copy this article directly from here and just take 10 off? Sure looks like it.
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Last edited by nass; 1st December 2008 at 22:35.
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One prediction for you. MySpace to hit the dead pool in the next 2 years
As the title. I particularly liked this quote from an interview, which I think sums up MySpace AND likens it to what happened to AOL, which may become a distinct possibility.
Quote:
MW: I don’t think that’s true. I think it is--if you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.
Hey, never underestimate the power of Social Networking/Media!
In the Summer, when my beloved football club was looking for a new manager, Sam Allardyce was shortlisted. Cue 3,000 pimply geeks that probably would never even go to a game starting a group to say 'No to Allardyce'. Supposedly, our chairman became aware of this and chose to appoint a 'manager' with only 18 months experience several leagues below, who didn't even have coaching qualifications.
We've since moved from being in the top 7 consistently, often in Europe, to adrift in the relegation spots. Ironically, we now have to go cap in hand asking the previous candidate we ignored if he may be so nice to return IF we sack the present incumbent. Blinking Facebook........
The problem with the sites is which do you choose and (like Mark, Steve & Oasis have all pointed out) what you do on them that counts. IMO there's a tendency to either spend time diverted away to top-totty or quirky stuff or you have the misfortune to choose something like Pownce which announced yesterday it's shutting and you've 15 days to export your data.
I still think Twitter has a mis-spelled vowel somewhere in it BTW
Last edited by templarmc; 2nd December 2008 at 09:32.
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