Is hand to hand leaflet distribution popular with businesses?

[RyanPromotions]

Originally Posted by WJP

Have you got a link to this research?

I haven't, it's just simple psychology, I'm sure you could find some yourself if you type in psychology in business or schemas in business or something like that, but I have good knowledge of psychology, I would have thought this could be trusted.
Maybe I was wrong haha, but what I said is all true and I believe it to be relevant according to leaflet distribution.

[WJP]

Originally Posted by RyanPromotions

I haven't, it's just simple psychology

Didn't think so. And Fred, members on here do trust each other. It's just when people trot out things like this saying "it's psychology", and they can't back it up with facts, then understandably its plausability is thrown into question somewhat.

[RyanPromotions]

I can back it up with A Level psychology, more than you've got I'm sure WJP. You have no knowledge of the subject to argue with it.

[Stretchy]

Originally Posted by RyanPromotions

I can back it up with A Level psychology, more than you've got I'm sure WJP. You have no knowledge of the subject to argue with it.

That's not really a good enough reason to think you know what you are talking about. I did A-level Law, Physics, Geography and Environmental science, but I wouldn't consider myself knowledgeable in any of them.

Personally, I see the reasoning behind your theory as flawed. However, as you suggested, it really depends on the exact application.

[ScotComp]

Originally Posted by RyanPromotions

The basics have already been said, people see junk being handed to them all the time in the street eg, the big issue etc.
This then makes them create a psychological schema, they relate street leaflets with something bad and unreliable so will not want to trust them or take them again, hence giving your business a bad rep.
However, getting things in the post is better, people do get good, interesting things that they actually want or have asked for in the post.
This means they psychologically relate the anything in the post to something good, again with the schemas. They may not want the leaflet after they have seen it, but they will at least take an initial interest so will see your business.
Therefore post distribution is a lot better than street distribution in a lot of cases, again of course it depends on the business.

Like I said, I didn't want to bore you with the psychology, but you asked so now you know haha.

Hope this helps

I don't agree with this at all, if this is the case then why do huge companies like the AA, VirginMedia, Sky all have guys out standing around handing things out like leaflets and talking to people. Not only that but night clubs and restaurants pay staff a decent wage to go out and give out promotional stuff on the high street so it can and does work.

I've got no idea where you're saying it's psychology, it just depends on what you've got to offer. I done a letter drop recently with one of my other businesses and in all honesty it was a huge failure which I won't be doing again.

[WJP]

Originally Posted by Stretchy

That's not really a good enough reason to think you know what you are talking about. I did A-level Law, Physics, Geography and Environmental science, but I wouldn't consider myself knowledgeable in any of them.

Personally, I see the reasoning behind your theory as flawed. However, as you suggested, it really depends on the exact application.

Spot on Stretchy.