Correctly designed leaflets are an effective sales tool
Some leaflet delivery firms will only blanket deliver an area this means that a lot of your advertising material falls on stony ground. Other delivery firms will deliver your leaflet to selected roads where they think you are most likely to gain clients. For example we deliver for an estate agents so exclude houses in multiple occupation or housing association properties. When we deliver for gardeners we oviously exclude roads with block of flats. It will be very hard to find a firm that will view individual houses and decide whether to deliver.
A good idea for firms such as solicitors , finiancial advisers, doctors is to write letters enclosed in an envelope addressed to the householder.
Two things to beware of is firms that over quote the amount of leaflets needed in order to bump up the price and firms that no regard or understanding of what the client wishes to achieve.
As a guide your leaflet should either tell the prospective customer why you are different and why they should come to you or include a specific offer or inducement rather than “ 10% off” which rarely, if ever, works! It definately pays to have a leaflet professionally designed as poorly designed leaflets get binned!
Correctly designed leaflets are an effective sales tool and often more effective than a newspaper advertisement or small ad.
I would advise anyone that the key to sucess is repetition leafleting the same area more than once.
I hope tis is helpful. I would be pleased to assist any members on this subject whatever part of the U.k. they are.
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