Advertising online has grown significantly over the past few years – and is now a multi-billion pound industry.

Pay per click (PPC) advertising has grown in popularity due to its relatively low set up costs and high level of accountability. Unlike traditional advertising media, you only pay for your ad each time someone clicks on it.

It’s an all inclusive, ‘everyone welcome’ platform that has certainly flattened the advertising landscape entirely. It was only a few...

Michelle Carvill

As a marketing consultant working with a number of clients across a range of different projects – it means that I am often working in parallel with different groups of people, from different businesses. Some of these team will be part of the same organisation – some won’t – some will be part of the same organisation but from different divisions that have been brought together for a specific project etc.

Wonderful to be working in such a diverse way – I really do thrive on that aspect...

Michelle Carvill

When I started blogging about 18 months ago now - I wrote a post sharing tips on what I was doing. Down the line, I thought it would be useful to update those tips and share some other pointers. I say 20 Tips - but it may extend beyond that. Some 18 months later my passion for blogging is still there. I've learned quite a bit about blogging over the past year - and keen to continue on this learning curve. But meanwhile, I thought I'd share my 'hands on' Top 20 tips with you:

...

Michelle Carvill

When conducting a recent offer mailing for a client – we ran with a rather ‘safe’ subject line. I say safe – in that, it wasn’t very specific to the mailing. For example – the offer we were running was a 24 hour only offer - all company credit

reports £1 for 1 day. However, best practice preaches that the use of numbers and symbols cause issues with deliverability. And therefore, we always steer clear of using them. So instead of running with a symbol loaded subject, we ran with...

Michelle Carvill

There’s no denying that we are in a digital age. Right now, it’s pretty advanced already – and we have digital experts and respected futurists making statements that in just 5 years time tangible media will no longer exist.

So please tell me what’s going to happen to banks? In my experience of banking with banks, both personal and business accounts – and in working with banks in partnership arrangements – there seems to be a common challenge. And that challenge is, they’re too...

Michelle Carvill