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Getting started with Google Adwords - everything you need to know when starting out

Posted 2nd June 2010 at 05:58 by Michelle Carvill
Advertising online has grown significantly over the past few years – and is now a multi-billion pound industry.

Pay per click (PPC) advertising has grown in popularity due to its relatively low set up costs and high level of accountability. Unlike traditional advertising media, you only pay for your ad each time someone clicks on it.

It’s an all inclusive, ‘everyone welcome’ platform that has certainly flattened the advertising landscape entirely. It was only a few...
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Keeping it all in one place - a necessary part of doing business in 2010!

Posted 30th March 2010 at 10:34 by Michelle Carvill
As a marketing consultant working with a number of clients across a range of different projects – it means that I am often working in parallel with different groups of people, from different businesses. Some of these team will be part of the same organisation – some won’t – some will be part of the same organisation but from different divisions that have been brought together for a specific project etc.

Wonderful to be working in such a diverse way – I really do thrive on that aspect...
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Tried and testing Blogging Tips - from a relatively experienced blogger

Posted 20th March 2010 at 07:39 by Michelle Carvill
When I started blogging about 18 months ago now - I wrote a post sharing tips on what I was doing. Down the line, I thought it would be useful to update those tips and share some other pointers. I say 20 Tips - but it may extend beyond that. Some 18 months later my passion for blogging is still there. I've learned quite a bit about blogging over the past year - and keen to continue on this learning curve. But meanwhile, I thought I'd share my 'hands on' Top 20 tips with you:

...
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Email marketing - to symbol or not to symbol that is the question

Posted 15th February 2010 at 11:32 by Michelle Carvill
When conducting a recent offer mailing for a client – we ran with a rather ‘safe’ subject line. I say safe – in that, it wasn’t very specific to the mailing. For example – the offer we were running was a 24 hour only offer - all company credit

reports £1 for 1 day. However, best practice preaches that the use of numbers and symbols cause issues with deliverability. And therefore, we always steer clear of using them. So instead of running with a symbol loaded subject, we ran with...
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Banks be nimble, banks be quick!

Posted 28th January 2010 at 15:48 by Michelle Carvill
There’s no denying that we are in a digital age. Right now, it’s pretty advanced already – and we have digital experts and respected futurists making statements that in just 5 years time tangible media will no longer exist.

So please tell me what’s going to happen to banks? In my experience of banking with banks, both personal and business accounts – and in working with banks in partnership arrangements – there seems to be a common challenge. And that challenge is, they’re too...
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