Visitor Conversions.

[smellyskelly]

Hi

This is my first post, although I have read many of your comments over the last few months. I have taken on board advice given in this Forum and the level of expereience and support is commendable.

We have been trading for the last 9 months or so and are therefore still finding our feet a little with respect to SEO and Adwords.

Normally, a certain level of click throughs from our adword campaign generates a calculable amount of orders (albeit not an exact science!!)

Since Christmas,it has been fairly steady, however, over the past few days we have noticed a big increase in adword clicks - with a huge reduction in "buying activity".

I suppose what i am thinking is that if the lack of buying activity was accompanied with a "reduction" in adword spend, i could understand it!

I have made no major changes to my campaign or the website.

Is this activity normal? Has any one else experienced it?

Our Business is seasonal, although as mentioned it has been steady up until end of last week!

Any thoughts would be appreciated.

Thanks

Scott

[Astute Visions]

Hi

This is my first post, although I have read many of your comments over the last few months. I have taken on board advice given in this Forum and the level of expereience and support is commendable.

We have been trading for the last 9 months or so and are therefore still finding our feet a little with respect to SEO and Adwords.

Normally, a certain level of click throughs from our adword campaign generates a calculable amount of orders (albeit not an exact science!!)

Since Christmas,it has been fairly steady, however, over the past few days we have noticed a big increase in adword clicks - with a huge reduction in "buying activity".

I suppose what i am thinking is that if the lack of buying activity was accompanied with a "reduction" in adword spend, i could understand it!

I have made no major changes to my campaign or the website.

Is this activity normal? Has any one else experienced it?

Our Business is seasonal, although as mentioned it has been steady up until end of last week!

Any thoughts would be appreciated.

Thanks

Scott


Scott,

A point to be always noted is the fact that you cannot let the campaign run by itself or just tag along. It is a very proactive and dynamic process and you gotta make sure you keep up with it.

As for whether the above mentioned reduction in coversion can happen or not, yes it sure can depending on how your adwords is configured, whether your keywords relate to your product/service or whether your target audience is being reached. Initial good results can turn negative since someone else ( probably your competitor) is doing a better job at tracking and managing his campaign.

My only advice : Go back , think from a buyers point of view and not from a sellers and design your campaign.Monitor it regularly,keep fine tuning keeping as many parameters in view and things should look at improving in a short time span. As opposed to organic, adwords does show results much faster.

kind regards,

Rahul