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View Full Version : KashFlow Blasts Through 2,500 Customer Milestone as SaaS Competitor Stands Down


DuaneJackson
29th January 2009, 11:36
Thursday, 29th January 2009 - For Immediate Release

Web-based accounting software company KashFlow has confirmed it is ahead of its business growth schedule after reaching the 2,500 user milestone.
The company now has 2,400 paying SME customers using its software. 95% are UK-based businesses with the remaining 5% from throughout the world including Europe, UAE, Saudi Arabia, Canada, USA, South Africa, Singapore, Hong Kong and China.

In addition to the SME customers, KashFlow also has 120 accountancy practices that are paying members of its Partner Programme, including two of the UK's biggest accountancy franchises; Abacus and Tax Assist.

Duane Jackson, KashFlow founder and managing director, said,
“To reach so many monthly subscribers in such a short period of time is a magnificent achievement. “

KashFlow has been gradually building its customer base and continuously improving its software since it was started with the help of a Princes Trust loan four years ago. It has since attracted praise from Bill Gates, Alistair Darling and Prince Charles.

In October 2008 KashFlow won the main Small Business Accounting Software category at the Software Satisfaction Awards, beating established offline products like Sage 50 and Quickbooks. The awards are based on a survey of actual users rather than the verdict of a panel of experts. The same survey showed that 70% of the votes in the web-based accounting software category were cast by KashFlow customers.

The 2,500 milestone has been reached in the week that major new competitor Sage Live has taken its beta test site offline amidst serious security concerns.

Jackson commented,
"I think they've done the right thing. Security is paramount for web-based applications. I hope Sage come back to the market later in the year with a more mature and more secure product. They need to get on board with SaaS or they'll continue to lose market share to us and other SaaS providers.

“Strong competition is healthy for us all. And the more quality products available in our sector, the more SMEs will realise web-based accounting software is the natural choice for their business.”

For more information, see the KashFlow blog: http://blog.kashflow.co.uk/2009/01/29/2500-customers/

wilfredw
29th January 2009, 15:11
Jackson commented,
"I think they've done the right thing. Security is paramount for web-based applications. I hope Sage come back to the market later in the year with a more mature and more secure product.

LOL: An I'm supposed to believe that. It's almost like the Chelsea fans wishing Arsenal a better year ;)

cjd
29th January 2009, 15:18
Ah, how many time have I heard 'we welcome company X to the marketplace' and similar disingenuous statements. Enough to make your teeth bleed :-)

Good milestone though, well done.

HC-Martin
29th January 2009, 15:36
Well done mate - great work!

Chris Ashdown
29th January 2009, 20:48
Well done duane, bu myself I would never have given the numbers out, far to helpfull to others

Chris Ashdown
29th January 2009, 20:49
Well done duane, but myself I would never have given the numbers out, far to helpfull to others

Martin P
29th January 2009, 20:51
Well done;)

Peter Bowen
30th January 2009, 08:32
David 1, Goliath 0

admagic
30th January 2009, 12:49
I dont think it is a good release - because of customer perceptions of how big an accounts software company should be.

If you asked someone how many sage users are there, their answer would probably be "millions"

Makes 2500 sound a paltry number - and in the eyes of many readers will make them sound too small and flaky to trust

On the other hand "bill gates praises Kashlow" - is seriously PR able

"Kashflow now known by the worlds biggest businessmen"


"prince charles" praises Kashlow makes you a basket case.

hope your architecture looks OK - or he will giveyou an architecture lesson

wise
30th January 2009, 13:53
LOL: An I'm supposed to believe that. It's almost like the Chelsea fans wishing Arsenal a better year ;)
It can actually have a positive effect. If Sage or any of the BIG players entered into the SAAS market, they bring with them a huge attention to SAAS and the other players in the market.

Althought yes I agree - secretly releived for the moment that the market share has opened up!

KM-Tiger
30th January 2009, 14:54
"prince charles" praises Kashlow makes you a basket case.

And I doubt the wisdom of mentioning Alistair Darling.

Or does Kashflow have a special "off balance sheet" feature?

IridiumCorp
30th January 2009, 15:42
UK government announces that it will be using Kashflow for MPs expenses record keeping. Kashflow system subsequently crashes under the huge load.

Duane Jackson from Kashflow comments, "Damb those are some pretty big numbers. The sex toy purchases alone runs into the billions"

sm1
2nd February 2009, 18:19
Good to hear Duane :)

phillip@ysatisfy
24th February 2009, 09:43
Well done, great to see folks doing well even in tough times. It gives all of us hope

cheers

Phill

Eagle
24th February 2009, 22:34
Again, well done. A UK company I've been watching. :cool:

terry_w
5th March 2009, 10:40
nice to see the company doing good , well done !

stugster
9th March 2009, 08:53
Well, up here, Sage have invested heavily in radio advertising and are now crying that they have 780,000 business in the UK using their software.

Burden
9th March 2009, 11:34
Well, up here, Sage have invested heavily in radio advertising and are now crying that they have 780,000 business in the UK using their software.

I dread to think what Radio channels you listen too as i have never heard them... was it on after Saga Holiday ad? :p