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The Movie Booth
28th January 2009, 12:52
Home Entertainment Booms amidst the Economic Gloom

The ongoing doom and gloom in the financial world has led to many people being forced to change their spending habits. However a state of the art machine that is being deployed across the UK and Ireland is showing that for some businesses, the credit-crunch represents an open window of opportunity.

With consumer spending on traditional nights out at an all time low due to the ‘credit crunch’, people are increasingly looking for a low cost night in. Waitrose recently reported a 30% increase in sales of its ‘As Good As Going Out’ range of ready meals, whilst online DVD rental service LoveFilm claimed a 40% increase in new memberships since the Summer of 2007.

Another company throwing their hat into the ring to claim the credit crunch has boosted their trade is The Movie Booth, who market their DVD rental kiosk (http://www.themoviebooth.com/) service as a low cost alternative to the traditional night out. Since launching in early 2008, they have seen a 60% increase in new monthly kiosk launches, with six DVD kiosks being launched across the UK in the last four weeks. Their kiosks form part of a growing network which stretches from Newcastle to Belfast to Dublin to Cardiff, and The Movie Booth claim their machines are the modern alternative to Blockbusters traditional DVD rental model.

DVD rental kiosks have proven to be extremely popular in the USA, and use advanced robotics to make the rental of movies a ‘fully automated’ process. The Movie Booth kiosk stores over 600 DVD’s in a box measuring half a square metre, and stocks new release movies. Using a touch-screen menu, clients rent DVD’s on a pay-as-you-go basis, giving customers more control over the length of their rentals and enabling them to receive the most competitive prices available. In a further attempt to appeal to the cash-restricted consumer The Movie Booth recently introduced a new pricing structure which enables users daily rental of £2 rental for new releases such as The Dark Knight and Tropic Thunder and £1 for catalogue titles such as Kung Fu Panda and Indiana Jones 4.

Carlos Marco, Managing Director at The Movie Booth, said “The economic situation has made things hard for everyone, but I’m pleased to say trade has been up for us. Price and convenience is paramount to the modern consumer, which is why I think our product has proven to be so popular in the UK and Ireland.” For further information on business opportunities (http://www.themoviebooth.com) visit www.themoviebooth.com (http://www.themoviebooth.com).

10 Yetis
28th January 2009, 20:38
great to see Movie Booth doing so well... nice story