BOGOF n give us Mazda 2

[An Oasis]

PR fly by night or a sustainable business practise?

http://www.theboltonnews.co.uk/news/4039607.Dealership_in_car_giveaway/

[garyk]

Depends how much margin is in the first car, even if they are breaking even and can retain the service and parts side of it to new customers then possibly. Certainly would generate some PR, I think Chrysler are doing it as well, UK wide, stop them from ending up right in the $hit.