Double sided leaflets...

[chris10122]

I’m going to have some leaflets made up to promote and advertise two different services we offer and I was considering using double sided leaflets with a different service on each side rather then having a separate leaflet for each service, this way they are more environmentally friendly and cheaper to produce and deliver, but I’m a little concerned a double sided may not have the visual impact of two separate leaflets and the person viewing the leaflet may not able to fully focus on both services.

Any views?

Thanks

[Calibre Designs]

The leaflet should contain a strong sales message to entice and to draw people to the promotion. To develop 2 sales messages on the same form that works is not impossible but its hard to tell without knowing the details ie are both services related?

Worse thing you can do is cause confusion to your potential prospects and you will just see the leaflet in the bin.

[MGDigital]

I agree with Calibre, although it depends what the two services are. Do they relate to each other or complement each other in any way? If so then you could tie them together in the same leaflet. If they're completely different it's probably best to keep them separate.