MEDIA OPPORTUNITY - INCREASE YOUR PROFILE

[10 Yetis]

Hi all,
I have been asked by a national magazine if I can put forward anyone to take on the role of an expert in their letters colum on accounts and tax.

It will be a good way to increase your profile and hopefully generate leads.

It has come from Choice magazine and I have copied the question below:

Choice magazine are looking for a tax expert
At Choice magazine (general interest monthly consumer mag aimed at men and
women over 50) we publish four pages of readers' letters every month. A
panel of experts answer the letters (unpaid!) and one of my accountants has
dropped out after two years sterling service.
I need a replacement - a tax expert who can answer general questions,
usually on aspects of personal taxation. I would expect to send no more than
three or four letters a month, but we do answer all letters regardless of
whether they are suitable for publication or not, though if a letter is too
long and complicated I write back advising the readers to consult a relevant
professional for advice.
If anyone is interested in getting involved can you please contact me.
Thanks very much
Teri Harman
Her contact details: 020 8858 4685
teri.harman@iclway.co.uk

By the way... this is just one of the media things I get approached with as a PR person... and of course, clients of 10 Yetis always get first dibs.

[gj]

Hi Andy

I may be interested in this, but what is the circulation, target readership etc.

A search on Google doesn't reveal a great deal.

Graham

[10 Yetis]

Graham,

Don't know all the details as the request came via a journalist only website that I subscribe to.

I have just done a quick check on a media guide and I cannot find it either!!

In my experience it must have good circ figures to have lasted at least two years.

Probably best to get in touch with the journalist by email and ask her for more information.

Sorry to be so vague, thought it may present people with a good opportunity to increase their profile?

[gj]

Thanks Andy

Have sent Teri an email

Graham

[Sibs]

Circulation figures for magazines and newspapers can be found here:
www.abc.org.uk

Thanks
Sarah

[gj]

Nothing listed though as far as I can see

Graham

[10 Yetis]

Did you get anywhere when you emailed the journo?

[gj]

She already has two new people lined up, but says she will keep details on file and let me know if anyone drops out.

Thanks again for the opportunity

Graham

[Steve Best]

Andy,

Just registered with UKBF and noticed your thread.
I run Expertsources - which we hope you have heard of!
It is an online directory of experts and specialists available to the media - used by hundreds of journalists to find people to interview and quote on almost any subject you care to mention.
Hopefully you'll find it of use for providing many of your clients with extra publicity and to raise their media profiles.
If there's anything you need to know about it, please call me on 01462 633884
Regards
Steve Best