GreatGal
17th January 2005, 19:44
As any marketer will tell you, it is getting harder and harder to get attention. The problem is that everyone is doing the same thing. Worse yet, they are all trying to do it as cheaply as possible. It is not working. I have been increasingly advising my clients to do less direct mail, etc and more carefully targeted promotions. One that we've had great success with builds on everyone's anxieties about today's economy. My clients have been giving out "blessings" for prosperity and success. It's been working quite well; one client got five new serious customers in the last month. If you are interested, you can check out what we sent at www.blessingsforbusiness.com. And if anyone else has something new to share, I would be very interested in hearing about it.