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dynamic08
17th December 2008, 21:13
I want to offer 3 different payments methods on our website. I am just unsure on how to display that to the customer with out confusing them etc

I also want it to look nice.

Has anybody seen this done well?

Christiane
17th December 2008, 21:53
I'm going to watch this as I have the same problem. Not all my customers are computer savvy. We put lines to separate the three options, I even put Paypal last as it's my main issue, people put in their card details and then click on the Paypal button or the pay by cheque. I have tried to recreate the problem and just can't understand how they can make these errors. Even added more words ''tick here for paypal'' ''tick here for payment by card'', etc.

I saw a drop down menu on a website, quite good. I'm moving to a one page checkout nex year so it wouldn't work for me, but that's a thought.

homeexec
17th December 2008, 22:18
People are sometimes a bit trigger happy...it must be pretty frustrating!

I'm just hypothesizing here, so excuse if they are not implementable in your circumstance. I think it would be fairly simple to add an additional page in the ssl between the "checkout" button being clicked and the payment screen appearing. It could be as simple as "Continue to checkout using;" Then list the CC, Paypal, Pay by phone options etc. Use clear, large font and or logos for each. Each option would lead to the payment screen unique to each method.

Stepping in to the customers shoes, if they are an avid internet purchaser then they are probably bored of inputting details...they assume it is the same as every other site and hit enter or just click the first button as force of habit. Inexperienced users get flustered easily with computers and especially the internet...because it is different, it looks the same. That sounds a little silly but just likening it to my stay in the USA at the moment...everything looks the same because I'm not used to seeing it. The same applies to inexperienced users.

By making the decision primary as to which method they wish to use, they should hopefully not be bored or confused already by having to input all their details.

You could also look into limiting hot keys usage too. For example, disable the "Enter" key to stop people just hitting that instead of reading the payment options. Disabling the scroll wheel and also arrow keys on the secure payment page will also stop people accidentally selecting the option they want, then using the scroll or arrow to move down the page...which actually changes the option they selected...(I've a terrible habbit of doing it...but I notice immediately) I think most ssl pages are done in this way...the code should be pretty basic.

All the best!
___________________________________

(http://www.work-at-home-executive.com)

webworxindia
18th December 2008, 05:31
you can give them a option on which payment gateway they want to use by saying Check Out with Option A, Option B, Option C. Use logos or big Font to attract their attention. After selecting a particular option you can confirm the same and continue or go back to option menu if canceled.

I think should work and should not frustrate your customers.

Jonesy
18th December 2008, 10:23
We removed Google checkout from our jewellery site because it was confusing customers. Now we just have the usual "add to basket" and a radio button at the checkout to select debit/credit card or PayPal (defaults to card).

MartCactus
18th December 2008, 10:45
I want to offer 3 different payments methods on our website. I am just unsure on how to display that to the customer with out confusing them etc

I also want it to look nice.

Has anybody seen this done well?

Our shopping cart software supports payments with as many of the supported gateways as the merchant wants to use (and has accounts with). Assuming there is more than one configured it gives users the choice.

But as you've said, it does tend to confuse customers - they don't really care whether they pay by worldpay or protx - its all the same to them.

The only times I can see its good to offer a choice is

1) if you have paypal as an additional option - many people have paypal accounts with money in from ebay etc, so want to use that rather than credit card.
2) for backup... in the past some gateways have been down, either due to tech problems, DDOS attacks, or even financial collapse. So its a good idea to have a backup configured and ready to switch live at very short notice.

DambTech
18th December 2008, 10:58
We are just doing this now and are using the same layout as our test store.

It is only basic and has not been update to the new version yet but gives and idea for the user to chose a payment gateway.

http://www.4bizinuk.co.uk/

you will have to go through the payment process but when it comes to pay we have put an image there to stop people paying as we have had about a dozen orders through it.

cheers
Dave

dynamic08
19th December 2008, 18:43
thanks for the replys anybody else got some actual live examples to show?

webworxindia
20th December 2008, 07:35
here we have use two payment gateways, you can have a look at this.

http://www.convertitfast.com/

dynamic08
20th December 2008, 22:03
dont want to have to sign up etc thanks anyway.

Jonesy
21st December 2008, 08:45
thanks for the replys anybody else got some actual live examples to show?

Add something to the basket and then checkout the checkout so to speak: Single page, no registration checkout example (http://www.kooqi.co.uk/)

dynamic08
21st December 2008, 16:52
thats more like it lovely - cheers mate!