What is a fair price for a logo design?

[Simon-M]

If you have read any of the recent logo design threads you will know that price is a very emotive subject for designers and customers alike.

Please vote in my poll for the acceptable price you would be happy to pay for a professional logo design if you found yourself in the market for one today.

Thanks for taking part.
Simon

[360interactive]

Hi Simon,

There is no poll?

[Simon-M]

It's there now :)

[Calibre Designs]

Great idea Simon.

It's worth mentioning the scale or how extensive the logo design needs to be. One man band serving the local area only who needs a design to fit their company's image or would the client need national/international recognition.

[Tej]

It's worth mentioning the scale or how extensive the logo design needs to be. One man band serving the local area only who needs a design to fit their company's image or would the client need national/international recognition.

Does not make sense to me. Every company that wants a logo does it for recognition of their Company easily, and to fit their image. so whats the national/international recognition???.. would you design the logo any better? or not spend the time or thought for a one man band who is prepared to pay?

[ThePrintBarn]

To add to Calibre's comment, there are many components to good logo design, is it to be part of a wider brand identity, is market research required, how far down the rabbit hole will designers be required to go in terms of colour psychologies, emotive design etc. Having a tiered pricing structure is great for off the shelf solutions for sart-ups and SME's but might be worth while increasing your poll or even starting another to allow for the additional materials that surround and strengthen logo's/brands?

[Simon-M]

There are a million and one variables. In the interests of simplicity lets just keep this one basic and perhaps have another one later on aimed at designers rather than clients.

[360interactive]

for me the logo has to be good value for money. I have been amazed by some of the prices I have been quoted in the past for design work when looking at their portfolio the work is good, but really not that good.

I always set a budget of around £100 max for any logos I have done.

I certainly disagree with the comments suggesting that a designer is not putting effort or time into logos that cost under £100, and to be honest, find it a little childish when I see designers on here arguing about it.

[Marzipan]

I can see why you've done the poll but I think it's a bit limiting - do you not need a £1-£50 bracket then £51-£100 for those folk who would be tempted by the very cheap offers that have been the subject of much debate recently? Then there's the fact that the results could be skewed by affordability - in my case I voted for £100-£150 because that's all I could afford at the moment for a logo, if I had £300 spare I would equally be just as happy to pay that for a logo but no point me voting for it.

[Simon-M]

I certainly disagree with the comments suggesting that a designer is not putting effort or time into logos that cost under £100, and to be honest, find it a little childish when I see designers on here arguing about it.

How long would you expect someone to work on your logo for £100? You don't need to say down to the minute but would you say 1 day? 2 days? 3 days? What would you think is acceptable? Answering this question will give us designers a better idea of what your own expectations are because a big part of any serice is managing a clients expectations.

Simon

[Simon-M]

I can see why you've done the poll but I think it's a bit limiting - do you not need a £1-£50 bracket then £51-£100 for those folk who would be tempted by the very cheap offers that have been the subject of much debate recently? Then there's the fact that the results could be skewed by affordability - in my case I voted for £100-£150 because that's all I could afford at the moment for a logo, if I had £300 spare I would equally be just as happy to pay that for a logo but no point me voting for it.

If you want to vote les than £10 then just go for the £10 option. With regards to what you are happy to pay right now you have answered the way the poll is designed.

Simon

[Tej]

Its not the hours you put into the work.. its the work you put into the hours!!
Maaging clients expectations hits the nail on the head.. and you charge accordingly. From thre outset you would know if you are dealing with a reasonable customer IMO

[sirearl]

I suspect the price of logo's is very much dependnt on who the customer is.?

I voted £100 ,but then if I was the olympic commitee it might be £400,000.:rolleyes:

Or BA 5 million.:eek:

I suspect the size of the business determines the price they are willing to pay.


Earl

[360interactive]

How long would you expect someone to work on your logo for £100? You don't need to say down to the minute but would you say 1 day? 2 days? 3 days? What would you think is acceptable? Answering this question will give us designers a better idea of what your own expectations are because a big part of any serice is managing a clients expectations.

Simon


Good point, but for me, the client, I don't really care how long the designer spends on it. As long as it looks good and suits the application, thats all that matters. (and the price of course)

[Matt1959]

such a difficult question to get useful answers on I reckon. Most on here are very informed beause they read lots of info on the subject and therefore know whats what. Other people elsewhere will have perhaps a more naive view if that is the right way to put it and you'll get a different answer.

For me, I think I'll get an acceptable job for £100 or under. Theres one designer on here that charges 3 times that and I have no doubt his logos are worth the money but I cant afford them. There are also people who flog them out at £30 and I think for that unless you are lucky with using someone skilled wanting to build a portfolio, you'll get a compromised job. Its the ones that quote the middle ground I feel for as their message is muddled and are neither one thing nor the other. One thing I do know for sure though - seeing designers constantly slag off others that are cheaper sends a very negative message and makes me not want to deal with them!

[Subbynet]

Looks like another post to try justify the (supposed) price of Logos, honestly, if you're worth that much, your portfolio will speak for itself.

No one here should be attacking anyone for undercutting them, instead use your professionalism to show your worth, why people should you use, and why you're the best value for money.

Coming from a sector which is battered down on price over everything and anything (IT - and for proof go read the "I want it free" posts in the IT forum), I have no sympathy for you if all you attack on is - price.

[Tej]

In my view, the logo only comes into its own depending on how one markets the Company/products. Its then that the logo is associated with the company and therefore by inference the Company is easily recognised. If the company/products are sh1te then no matter how much one spends on a logo.. wont make any difference .

[Simon-M]

Good point, but for me, the client, I don't really care how long the designer spends on it. As long as it looks good and suits the application, thats all that matters. (and the price of course)

I think there may well be a few other things you might want to consider too. How about a great looking logo for £50 but stollen from another company. You would have no clue at all that it was stollen. None whatsover. Infact, the first you might hear about your great looking new logo for £50 being a problem for you is when the trademark infringement papers land on your mat. You might wish you had spent a little more at that stage.

There is only so much work that anyone no matter how good they are can put into a few hours. For a professional designer that would not cover the research and brainstorming stage. So you have to ask yourself, how cheap are you prepared to go?

Simon

[Subbynet]

I think there may well be a few other things you might want to consider too. How about a great looking logo for £50 but stollen from another company. You would have no clue at all that it was stollen. None whatsover. Infact, the first you might hear about your great looking new logo for £50 being a problem for you is when the trademark infringement papers land on your mat. You might wish you had spent a little more at that stage.

There is only so much work that anyone no matter how good they are can put into a few hours. For a professional designer that would not cover the research and brainstorming stage. So you have to ask yourself, how cheap are you prepared to go?

Simon

Price isn't a guaranty of exclusivsity. I could pay £10,000 and still the designer has stolen the Logo.

Frankly speaking, if the above happened and I had spent £10k I'd be very pi$$ed off, but if I had spent £50, I'd just stop using it, and find another designer.

[Simon-M]

In my view, the logo only comes into its own depending on how one markets the Company/products. Its then that the logo is associated with the company and therefore by inference the Company is easily recognised. If the company/products are sh1te then no matter how much one spends on a logo.. wont make any difference .

This is very true but at the start of a new company it is unlikely the company will be so bad. This normally comes with time. This is where brand awareness comes into play too. Your logo is but a reflection of your company. You want it to be a great design but if your company is poor that great design will just represent badness.

We do live in a brand conscious society and the value of your brand can be massive in comparison to the price you paid for your logo.

Simon

[Simon-M]

Price isn't a guaranty of exclusivsity. I could pay £10,000 and still the designer has stolen the Logo.

Frankly speaking, if the above happened and I had spent £10k I'd be very pi$$ed off, but if I had spent £50, I'd just stop using it, and find another designer.

If you were foolish enough to spend £10,000 on a logo from an unknown company you would get what you pay for. A fool and money being easily parted and all that.

Sure you could just stop using your £50 logo but this is not America. You may still be liable to pay massive amounts of compensation. It is the courts that will decide your punishment, not that you removed the offending logo. It counts for little once the damage is done. The point here is that there is no limit actually to what the courts could fine against you. No limit at all. The UK does not have anything to do with the DMCA which I think you seem to think will protect you.

It would be very foolish of you to rely on that for defence.

Simon

[Simon-M]

Looks like another post to try justify the (supposed) price of Logos, honestly, if you're worth that much, your portfolio will speak for itself.

No one here should be attacking anyone for undercutting them, instead use your professionalism to show your worth, why people should you use, and why you're the best value for money.

Coming from a sector which is battered down on price over everything and anything (IT - and for proof go read the "I want it free" posts in the IT forum), I have no sympathy for you if all you attack on is - price.

The problem with graphic design though is that there is a general belief from the public that it has a worth of anything from free, to millions of pounds. In any other industry this massive price difference would draw attention but in graphic design it seems to be glazed over.

Time is money as they say. A logo design is supposed to be something you can build a brand around. So if you pay £10 for your logo design and end up losing your bsuiness over it then fair enough but if me moaning about price makes just one person stop and think how riddiculous that price is then I have done my bit.

Simon

[fred1222]

I get the impression times are tough for people in your industry. As It's been pointed out previously you all constantly seem to be arguing over price in various threads. Personally I think a logo is a nice addition but I wouldn't spend too much time worrying about it. Some companies have rubbish designs but still seem to be well known brands. I think you get what you're worth and graphic designers are ten a penny in today's tough climate if somebody is willing to knock one up for £50.00 and work 16/18 hour days then fair play to them. You need to adapt to the climate and if it means working longer hours and lowering your price then so be it. Not wasting time on forums arguing about the merits when you could use thast time knocking me up a logo for £50.00

[Simon-M]

I get the impression times are tough for people in your industry. As It's been pointed out previously you all constantly seem to be arguing over price in various threads. Personally I think a logo is a nice addition but I wouldn't spend too much time worrying about it. Some companies have rubbish designs but still seem to be well known brands. I think you get what you're worth and graphic designers are ten a penny in today's tough climate if somebody is willing to knock one up for £50.00 and work 16/18 hour days then fair play to them. You need to adapt to the climate and if it means working longer hours and lowering your price then so be it. Not wasting time on forums arguing about the merits when you could use thast time knocking me up a logo for £50.00

If you could show me a real designer anywhere in the UK that is working 16/18 hours for 50 quid then you have hit gold. Who is this designer?

Who was it that once said a cynic knows the price of everything but the value of nothing?

[SLF]

I find that those who charge a lot of money (ie expensive) for design work tend to knock the ones offeirng cheaper prices..... and vice versa.

It surprises me that these 'professionals' (who may also have different overheads that determine pricing to some extent) do not realise there is a market for every budget and they should just stick to attracting their target market who spend within their price range.

Why worry over a client who is looking for a £50 logo or a £500 logo? For God's sake, the customer is demanding the service and the supplier is responding to it, whatever the cost might be. I personally don't see what the fuss is about.

In any case, I think the OP ued the wrong word for the poll - "fair" - indicating that people should vote on a price being fair.

However, what is more likely is that people voted not what was fair, but on what they would spend or, what they can afford.

Thus, they might think £300 is a fair price, but only have £100 available to spend, though perhaps they could afford £200 but dont want to because they want to spend that other £100 they have spare, on something else.

So perhaps the question should be "what is the maximum amount you be prepared to spend on a logo design?"

[fred1222]

If you could show me a real designer anywhere in the UK that is working 16/18 hours for 50 quid then you have hit gold. Who is this designer?

Who was it that once said a cynic knows the price of everything but the value of nothing?
no you misunderstand - Working 16/18 hr days producing a few £50.00 designs not 16/18hr days for one design.

[Subbynet]

If you were foolish enough to spend £10,000 on a logo from an unknown company you would get what you pay for. A fool and money being easily parted and all that.

The figure wasn't the actual point here :rolleyes:.


Sure you could just stop using your £50 logo but this is not America. You may still be liable to pay massive amounts of compensation. It is the courts that will decide your punishment, not that you removed the offending logo. It counts for little once the damage is done. The point here is that there is no limit actually to what the courts could fine against you. No limit at all. The UK does not have anything to do with the DMCA which I think you seem to think will protect you.

It would be very foolish of you to rely on that for defence.

Simon

Simon, I know the DMCA has nothing to do with us, its an American law, but that isn't to say we don't have laws and procedures in place of our own.

And I'm sorry, but I think you're partly scaremongering above, the law as I know it doesn't work like that, and certainly isn't so clear cut.

[Simon-M]

I did say it was very emotive :)

The poll is not going to give a laser guided accuracy to the question but if enough people respond it will give an overall feel of what the average customer thinks is fair.

This thread is about price so don't be too alarmed if people discuss price :)

Simon

[Simon-M]

no you misunderstand - Working 16/18 hr days producing a few £50.00 designs not 16/18hr days for one design. So how long would you think each one of the few would take?

[Simon-M]

And I'm sorry, but I think you're partly scaremongering above, the law as I know it doesn't work like that, and certainly isn't so clear cut.

I think you will find the law is very clear on this matter. That the courts can and do find against trademark abuse on a daily basis is nothing new. The awareness amongst small businesses is poor though because it tends to be the big names that make the headlines.

This should not detract from the fact that the courts have no limits impossed on them where fines are concerned.

Life is about risk. If you understand the risks and you are happy about the possible consequences then go for it.

Why not pose your question in the legal forum. I am sure one of the lawyers will be happy to clarify the law on this matter.

Simon

[fred1222]

So how long would you think each one of the few would take?
You tell me? 6hrs is enough in anyone's books I would have thought. How long to you spend on a logo advertised for £150.00?

[Simon-M]

You tell me? 6hrs is enough in anyone's books I would have thought. How long to you spend on a logo advertised for £150.00?

First, before you say 6 hours is enough in anyones book you should say what would take place in that 6 hours. 6 hours is not enough in my book or most other designers I know. Many of my clients would be horrified to know that something so important for their business took just 6 hours.

For £150 you would get a unique custom logo that has been concieved by a team of designers based on research and best practice quality procedures. You would get around 5 different choices prepared by 5 different designers. Some customers would select one of these designs with no revisions. The perfect client. Some would want to make some changes. Some would want to start again. Some would refund.

The more logos we design for easy clients the better for our profit margin. The better our designers are the happy our clients are. If we take our eye off the ball and produce sub standard work then we will pay for that.

So one logo has an average selling price of £150. This allows us to make a small profit and at the same time retain a long standing client.

Simon

[Subbynet]

:DI think you will find the law is very clear on this matter. That the courts can and do find against trademark abuse on a daily basis is nothing new. The awareness amongst small businesses is poor though because it tends to be the big names that make the headlines.

This should not detract from the fact that the courts have no limits impossed on them where fines are concerned.

Life is about risk. If you understand the risks and you are happy about the possible consequences then go for it.

Why not pose your question in the legal forum. I am sure one of the lawyers will be happy to clarify the law on this matter.

Simon

Why don't you redirect me to a page on your website spelling this out? This is part of the value in your service isn't it? That you check details like this...

You want to sell the value of using a Professional - great, no problem, but these details (like the law one above) seemingly come out in posts titled "Free Logo Design", mostly wrote in haste and come on, if we as business people back-off for a second, we know in our heads this is bad, bad for image, and bad for business.

I don't disagree with your points, its just the way you bring them up. It just isn't worth attacking people who do free or cheap logo design, we (me and you) both know they won't be in business very long at that rate.

Don't compete on price, complete on Professionalism, something those £50 designers will feel hard pressed to match.

(If you want my honest opinion I don't know how you can afford to do it for £149!)

[fred1222]

First, before you say 6 hours is enough in anyones book you should say what would take place in that 6 hours. 6 hours is not enough in my book or most other designers I know. Many of my clients would be horrified to know that something so important for their business took just 6 hours.
Simon

If you really are putting in more than six hours work only charging £150.00 you need to put your prices up

Look, you're obviously going to defend your sector but in reality Logos aren't of paramount importance to the majority of people and that's why we always have a bunch of you on here pulling apart offers when somebody undercuts you

[360interactive]

First, before you say 6 hours is enough in anyones book you should say what would take place in that 6 hours. 6 hours is not enough in my book or most other designers I know. Many of my clients would be horrified to know that something so important for their business took just 6 hours.

For £150 you would get a unique custom logo that has been concieved by a team of designers based on research and best practice quality procedures. You would get around 5 different choices prepared by 5 different designers. Some customers would select one of these designs with no revisions. The perfect client. Some would want to make some changes. Some would want to start again. Some would refund.

The more logos we design for easy clients the better for our profit margin. The better our designers are the happy our clients are. If we take our eye off the ball and produce sub standard work then we will pay for that.

So one logo has an average selling price of £150. This allows us to make a small profit and at the same time retain a long standing client.

Simon

So you would have 5 designers working on 1 logo, to produce 5 different styles of logo for the client, all for £150?

How is this different from say 1 designer producing a few different designs for say £50 or £80?

Your company is sharing out the profit, a one man band is keeping all his profit, therefor the cheaper price.

I am really not having a go at you or your company (I actually like your designs, and your pricing), just your theory on low cost design.

[sysops]

I think a big part of the problem is that you are trying to productise something which is inherently a service, and not a product.

We're not big enough to have an in-house graphic designer, but we require graphics work on a regular basis. So we contract this out (to someone on UKBF). I don't ask for a quote every time I need some graphics - we've reached a point where I know roughly what they charge per hour, and roughly how much a piece of work is likely to cost.

They charge us based on the amount of time it takes to do the work. They're happy, we're happy.

If I ask for a new logo, and they get it right first time, then it may only be 2 hours work. If the brief is poor, or for whatever reason it takes longer, it costs more.

Surely this makes a lot more sense than saying "a logo is £150", no?

[Simon-M]

:D

Why don't you redirect me to a page on your website spelling this out? This is part of the value in your service isn't it? That you check details like this...

You want to sell the value of using a Professional - great, no problem, but these details (like the law one above) seemingly come out in posts titled "Free Logo Design", mostly wrote in haste and come on, if we as business people back-off for a second, we know in our heads this is bad, bad for image, and bad for business.

I don't disagree with your points, its just the way you bring them up. It just isn't worth attacking people who do free or cheap logo design, we (me and you) both know they won't be in business very long at that rate.

Don't compete on price, complete on Professionalism, something those £50 designers will feel hard pressed to match.

(If you want my honest opinion I don't know how you can afford to do it for £149!)

If the best you can do is pick out a couple of spelling errors from a website with thousands of words on it then bully for you. Well done. Please PM the pages they appear on and I will make sure those typos get fixed right away.

Although I appreciate your comments, they do carry a lot less wieght than if they had come from someone with more than a naive understanding of trademark law. This is part of the problem with joe pubplic understanding the cost of design.

You are right, our base logo design price is very low indeed. We do get many clients selecting the add on services which keeps us afloat.

Simon

[Simon-M]

Surely this makes a lot more sense than saying "a logo is £150", no?

Yes it does. Most new businesses do not have a regular supplier though. Once a relationship developes it becomes much easier for the client to accept hourly charges based on mutual trust.

Simon

[Subbynet]

Hi,

Simon, are you filled with hate at this moment? I'm just trying to find out your state of mind, because you're jumping so high on the conculsions mate that I'm wondering when you'll fall back to Earth!

You missed the point by a mile, I'm not on about Spelling Mistakes (I make them myself, so would never point out mistakes by others) I'm on about information like legal aspects being on YOUR website.

Instead, you make points like this on FORUMS. (As a rant!)

[fred1222]

So can you just clarify for me what makes your business different to say john doe logo designs who works an 18 hr days and charges £50.00 a logo for example.

[Simon-M]

So you would have 5 designers working on 1 logo, to produce 5 different styles of logo for the client, all for £150?

How is this different from say 1 designer producing a few different designs for say £50 or £80?



You would need to compare the portfolio to see where that difference was. It is nearly always reflected in a lower quality. If you can show me a great portfolio of logos where the designer has charged just £50 then I would like to see that.

Simon

[360interactive]

You would need to compare the portfolio to see where that difference was. It is nearly always reflected in a lower quality. If you can show me a great portfolio of logos where the designer has charged just £50 then I would like to see that.

Simon

You're missing the point Simon.

I'm backing out of this one, as I don't want to start arguing.

I'm off for my fish finger sandwiches! yummmm

[Simon-M]

Hi,

Simon, are you filled with hate at this moment? I'm just trying to find out your state of mind, because you're jumping so high on the conculsions mate that I'm wondering when you'll fall back to Earth!

You missed the point by a mile, I'm not on about Spelling Mistakes (I make them myself, so would never point out mistakes by others) I'm on about information like legal aspects being on YOUR website.

Instead, you make points like this on FORUMS. (As a rant!)

There is no hate. I thought you were picking me up for your and you're and spelling professional :) I always get these words mixed up so assumed you had picked these out. I appologise for missing the point there.

I am feet firmly on the ground and ready to discuss and debate pricing in the graphic design industry.

I do have posts in my blog warning about the dangers of falling foul of trademark laws though you have given me a great idea for a new blog. I will try very hard not to rush the blog post even though I do spend a considerable amount of time on them.

Anyway, I am happy as a sand boy :)

[Simon-M]

You're missing the point Simon.

I'm backing out of this one, as I don't want to start arguing.

I'm off for my fish finger sandwiches! yummmm

Enjoy. We have one thing in common there :)

[Subbynet]

lol good, glad thats cleared up :D

Anyways, I think you should change the angle of this thread... Price, at least for me, honestly isn't that important. Instead, its the person or company, and their knowledge... I want to know what you know, because that makes me think - "Right, I can leave that with X, and I know everything will be alright".

Spell out what you do, what you look out for - again like the possible legal problems with Copyright, how you go a step above cheaper companies. Justify your price (personally I think its a good price) but set it all out as value, because in any creative industry, debating price alone is pointless.

Then wrap this all into a quick witty reply for those posts for people looking for a logo. And then when someone does popup saying I'll do it - £20, you can sit back ignoring these comments because you've set out your stand, and you know its good.

Then if a customer contacts you, its almost a guarantied sale, and if they don't call, well, who cares, they were never going to spend that much anyway.

[Tej]

I don't think that the "time" spent on a logo design is quantifiable. What happens if one of your designers, comes in and does diddly squat all day( for wharever reason) and charges you for the time spent in front of the computer. Does that time go on to be charged to the client?
I am guessing all this.. I know nothing about logo design.. I pay for the end product as quoted. ( bricks and mortar stuff.. easily verified)
So, apologies in advance!

[Simon-M]

who cares, they were never going to spend that much anyway.

Wise words there.

To be honest I come to this forum for fun. My business does not depend on me getting business from here but it is always nice if I win some :). Of course that puts pressure on me personally too to make sure the job is first class.

It seems to be my crusade to make sure businesses understand that there is a minimum safe price for logo design and I don't think it's £20 :)

Simon

[Tej]

It seems to be my crusade to make sure businesses understand that there is a minimum safe price for logo design and I don't think it's £20 :)

Simon

I would agree to that without reservation.

[Simon-M]

I don't think that the "time" spent on a logo design is quantifiable. What happens if one of your designers, comes in and does diddly squat all day( for wharever reason) and charges you for the time spent in front of the computer. Does that time go on to be charged to the client?


The same can be said of any business. If you have employees that are not productive you get shot of them. This does pose a justifiable question though for those that design and get paid by the hour as opposed to a fixed fee.

When paying for services this way without knowing much about the company you are using you can often feel you are paying for the speed and accuracy of your designer. This is a reason why new and small businesses like a fixed price.

Simon

[fred1222]

Wise words there.


It seems to be my crusade to make sure businesses understand that there is a minimum safe price for logo design and I don't think it's £20 :)

Simon
is it £149.00 by any chance?

[Simon-M]

is it £149.00 by any chance?



.........No.

[Tej]

May I ask perhaps a silly question.( and not insisting on an answer). What is the maximum amount you have charged for a logo? and how long did it take from conception to final product.

[creospace]

The poll is not going to give a laser guided accuracy to the question but if enough people respond it will give an overall feel of what the average customer thinks is fair.

Only an average based on UKBF users. Not sure that's broad enough to give you any useful results in this particular case.

It might be more useful to look at hourly rates. After all that perfect logo might get done in 20 mins. Why spend hours on it if the answer comes sooner. Whilst it's difficult to charge a customer an hourly rate for logo design by analysing what you think your hourly rate is you can gage expense to a degree. Then it's a case of working on average times to get to the finished piece and a load of clients to make the average work.

Another thing to throw in is that is if a gifted artist/illustrator/graphic designer (whatever) chooses to charge £10 an hour rather than say £45 or whatever then that's his/her prerogative. As people have said before , the portfolio of previous work will show you their talent.

[Simon-M]

My maximum for a logo design is £150. For brand building it is open ended. There is no pressure on my clients to finish a logo project. It could go on indefinitely.

It is a very risky business pricing logo design the way I do. I take all the risk because I even offer a money back guarantee. I tread a very fine line between profit and loss at the logo stage and in some instance I can walk away making a loss. I could not do this for every logo project though as I would not have a business. There are ways to cut the service to the bone though that makes it possible to provide a service for less money but I would risk getting my clients into trouble if I did that.

There are companies that take risks by cutting the process down in designing logos and this is what leads to the false belief that you can get a genuine logo design for £20.

[Simon-M]

the portfolio of previous work will show you their talent.

Along with other due diligence, this is the main thing that will tell you if the designer is up to it.

Keep in mind this is often the best work they have done so if you don't see the level of quality you need for yourself here then don't expect them to do any better for you. It probably won't happen.

Simon

[JustOneUK]

Going back to the original question
What is a fair price for a logo design?

I think for a start up £50-£100 is adequate, you can always rebrand if you make more than a couple of grand from your business. My local council apparently paid £12,000 for their new logo (www.crawley.gov.uk (http://www.crawley.gov.uk)) it's a tree which looks like a 10 year old designed it, so this is one of those 'how long is a piece of string threads'.. or basically you'll pay as much as the person is charging if you like their work/portfolio :)

Regards
James.

[creospace]

false belief that you can get a genuine logo design for £20.

It is not a false belief though is it? Whilst it is likely that you won't find that perfect logo for £20 it is quite possible that you can and indeed will.

There are no absolutes in a creative area where it is all subjective.

Simon, you charge what you charge and you stand by your good portfolio of work and testimonials. You do not need to justify your price nor try and rubbish the prices of others.

If you are getting continued business then you are doing something right, if you do not then you are doing something wrong.

[Simon-M]

My local council paid £12,000 for their new logo (www.crawley.gov.uk (http://www.crawley.gov.uk)) it's a tree which looks like a 10 year old designed it

It never ceases to amaze me how careless government are with our money.

[Simon-M]

It is not a false belief though is it? Whilst it is likely that you won't find that perfect logo for £20 it is quite possible that you can and indeed will.



The chances of getting a genuine perfect logo for £20 are pretty slim.

To have people think £20 for a logo design is normal and is going to get them the genuine item is not going to be doing that business any favours. How are they to know any better? Real logo design is not possible for £20. Design follows a process and anyone designing logos for £20 does not know the process and would also likely fail in every other area too.

Cheap stuff from China looks fine but get it home and the wheels fall off.

It is also possible to win £100,000,000 on the lottery. You and I will never do it though :)

My seven year old daughter can design logos. She knows there is text. She is a whizz in paint and she loves colour. Put all that together and you have a £20 logo. That's about what you will be getting. Or perhaps you can show me a great portfolio with £20 logos in it and I am completely wrong.

[Printing Hull]

I have started a new design company and the most I would charge is £75, but for now I am charging £50, I feel that is a fair price and I give 3 draft copies from which the client chooses 1 then has the option to ask for changes in certain bits and tehn I will send them the file in various formats and on CD if requested free of charge.
But I look at designers and think how can you charge that much? It is basically just being cheeky to the customer so I keep my prices reasonable and try and deliver a good service.

If anyone is interested then feel free to get in touch curtisyoung333 (at) googlemail (dot) com

(My website is currently under construction)

Thanks

[Simon-M]

I have started a new design company and the most I would charge is £75, but for now I am charging £50, I feel that is a fair price and I give 3 draft copies from which the client chooses 1 then has the option to ask for changes in certain bits and tehn I will send them the file in various formats and on CD if requested free of charge.
But I look at designers and think how can you charge that much? It is basically just being cheeky to the customer so I keep my prices reasonable and try and deliver a good service.

If anyone is interested then feel free to get in touch curtisyoung333 (at) googlemail (dot) com

(My website is currently under construction)

Thanks

Show us your portfolio.

[Printing Hull]

In the process of creating a folder type of thing as we speak. Seen as I only set up last week I can only show examples of what I can do. But if I get it finished by tonight I'll put it up. :)

[Simon-M]

Only 26 votes but the picture is looking interesting. Thanks for voting all those that have. Please take a second to vote if you haven't so far.

Thanks
Simon

[fred1222]

Show us your portfolio.
Why do you always make this demand? if people want them to design a logo then I'm sure they'll ask. It just seems that you want to run down competition all the time.

You come across as a little bitter and I think it may affect your ability to gain work in the future if it continues

[Simon-M]

Why do you always make this demand?

Demand? Since when did I get the power to demad?

I will tell you something odd fred, you registered just to post in this thread. Show us your £20 logo portfolio :)

[Printing Hull]

In business, nobody wants to deal with arrogant people, adn that is what you are being. Stop trying to demand, yes deman is the word, work from people. If you want to buy something from us then sure but you obviously don't so please stop trying to demoralise people. This business is fairly new to me and I'm sure a year down the line I'll have a big customer base but for now I'm trying to get a bit of business helping people have a good image, and all you can do is try and get people to show work so that you pick faults etc.
Just leave it.

[DotNetWebs]

...My local council apparently paid £12,000 for their new logo (www.crawley.gov.uk (http://www.crawley.gov.uk))...

Hmmm - that's why they couldn't afford to keep our A & E open then. :mad:

Regards

Dotty

[fred1222]

Demand? Since when did I get the power to demad?

I will tell you something odd fred, you registered just to post in this thread. Show us your £20 logo portfolio :)

As the previous posters have stated in the past why don't you concerntrate on the benefits of your own business instead of immediately jumping on other designers who are offering a cheaper service than your own.

[Dawg]

Always a bit of a puzzle to me, creative people saying that they are creative but having nothing to show. Sometimes it's web designers, sometimes logo creators, sometimes another branch of the industry.
Would you like some dog biscuits? I can't show you any yet, but when I've done the work I'm sure you'll be happy. Cobblers.

Back on thread I voted £150+. And I think that's a bargain for a good logo, but expensive for yet another wishy washy webby two type widow twanky tat.

(I could stir the pot and ask if a logo is necessary, but being Sunday, wouldn't think of it..)

[Comspec]

Logo design can be as expensive or as cheap as you want it to be really, so I find it difficult to quantify in the poll tbh.

I had a logo for my main business which I designed myself, and I thought it would serve my purposes initially. When I had my main website designed, I knew instantly that my logo was going to let it down, and had a new one designed by Colin of PixelsInk. The design he supplied fitted perfectly, and I still love it after 18 months. I am not going to tell you how much it cost, only to say he was very reasonable.

I now have a team of designers I use in India/Turkey, and am able to offer clients logos for £49, which reaches out to a certain sector of the market, and all come away satisfied.

It is the customer satisfaction which is important - not the price or complexity of the design tbh.

[Simon-M]

(I could stir the pot and ask if a logo is necessary, but being Sunday, wouldn't think of it..)

But your logo is great. You wouldn't be Dawg without it :)

[Simon-M]

In business, nobody wants to deal with arrogant people, adn that is what you are being. Stop trying to demand, yes deman is the word, work from people. If you want to buy something from us then sure but you obviously don't so please stop trying to demoralise people. This business is fairly new to me and I'm sure a year down the line I'll have a big customer base but for now I'm trying to get a bit of business helping people have a good image, and all you can do is try and get people to show work so that you pick faults etc.
Just leave it.

Why do you think I want to pick faults? It's just common sense to post examples of your work when touting for business. People want to see what you can do. You posted your offer so openly in a logo design thread, would you like people to feel sorry for you and buy your logo design?

[Printing Hull]

Why do you think I want to pick faults? It's just common sense to post examples of your work when touting for business. People want to see what you can do. You posted your offer so openly in a logo design thread, would you like people to feel sorry for you and buy your logo design?

Haha. This board isn't for debating who's work is better (not that you've seen mine) It's about how much logos should cost etc. I gave an offer because its a graphic design thread and I was mentioning how much I charge, so it kind of goes hand in hand, but just trying to annoy people isn't the way to go, people will soon realise and your business will be dry.

[TomUK]

I get the impression logoquality is upset by how cheap some companies price their logos, and is seriously hung up about it.

[Simon-M]

but just trying to annoy people isn't the way to go, people will soon realise and your business will be dry.

I agree with you. You should stop annoying people here and just show us your work. Just one design? Surely you have one? Come on...

This isn't about me getting business here. This is about what people feel is a fair price for logo design. Debate always breaks out in these threads because it's an emotive subject. Feel free to chip in your two peneth (owch that's too cheap) and please vote.

The numbers really are interesting I am sure for all the designers here.

Simon

[Dawg]

Haha. This board isn't for debating who's work is better (not that you've seen mine) It's about how much logos should cost etc. I gave an offer because its a graphic design thread and I was mentioning how much I charge, so it kind of goes hand in hand, but just trying to annoy people isn't the way to go, people will soon realise and your business will be dry.

This is just twattish. You posted about offering a service and you have nothing to back it up. Then when someone asks about your work you become abusive, which coupled with your lack of attention to detail, ('demand' and 'deman'), and floundering claims about "your business will be dry", mean that few people will choose you above many others to use for any design work.
We all start somwhere, and so we are meant to be kind, but you are coming across like a bedroom designer in his jimjams.

[SLF]

Gettign a price guide on a forum is business suicide as is any poll or research not taregeted.

Most (not all) people on forums want cheap or preferably free so asking people here for a price is nuts.

A few of those polling will also be competitors, so skewing the results as they will select their price range they sell at, not a price they would pay as a non-design business.

[Simon-M]

I get the impression logoquality is upset by how cheap some companies price their logos, and is seriously hung up about it.

There is cheap and then there is below cost. I have no problem if you want to pay below cost for your logo (I am sure you are a high roller anyway) but I want to warn people that paying below cost comes with a massive risk. Feel free to risk your business (though I am sure you would pay far more anyway).

I'm not upset at all, I think this is a great opportunity to offer some advice and tales of caution in the hope that people looking to buy £20 logo design sit up and realise the price is not real. It must come with a downside.

Here is my official stance on this:

Buy logo design at what ever price you feel comfortable with (If you understand the risks then you must be old enough to make the choice). Understand that you have a legal obligation using any graphics to market your business with. Do your due diligence to avoid getting stung. That means making sure you are dealing with a real business. If you get a logo no matter how good it is or how bad it is and you are happy with what you got then great. You can't argue with that. If you get caught out then I hope you can learn from the mistake.

[Simon-M]

Gettign a price guide on a forum is business suicide as is any poll or research not taregeted.

Most (not all) people on forums want cheap or preferably free so asking people here for a price is nuts.

A few of those polling will also be competitors, so skewing the results as they will select their price range they sell at, not a price they would pay as a non-design business.

Business suicide? Not targeted? Nuts?

It's a poll. Vote or don't. It's YOUR choice :)

[TomUK]

There is cheap and then there is below cost. I have no problem if you want to pay below cost for your logo (I am sure you are a high roller anyway) but I want to warn people that paying below cost comes with a massive risk. Feel free to risk your business (though I am sure you would pay far more anyway).

I'm not upset at all, I think this is a great opportunity to offer some advice and tales of caution in the hope that people looking to buy £20 logo design sit up and realise the price is not real. It must come with a downside.

Here is my official stance on this:

Buy logo design at what ever price you feel comfortable with (If you understand the risks then you must be old enough to make the choice). Understand that you have a legal obligation using any graphics to market your business with. Do your due diligence to avoid getting stung. That means making sure you are dealing with a real business. If you get a logo no matter how good it is or how bad it is and you are happy with what you got then great. You can't argue with that. If you get caught out then I hope you can learn from the mistake.


I'm just saying how it comes across. It shouldn't really matter to you if someone provides a service 'below cost', the more you talk about them, the more I associate you in the same skillset as them, and then I think your all the same.

If I was you I would try to distance yourself as far as possible from the guys charging £20 a logo.

[SLF]

well heres hoping you use the results and drop your prices in favour of the 16 voters favourite :rolleyes: ...... otherwise what was the point in doing this poll?

[JustOneUK]

(I could stir the pot and ask if a logo is necessary, but being Sunday, wouldn't think of it..)
I don't think there's a logo on the whole of UKBF I would recognise if it didn't have the words of the actual site in it :p

James.

[fred1222]

I'm just saying how it comes across. It shouldn't really matter to you if someone provides a service 'below cost', the more you talk about them, the more I associate you in the same skillset as them, and then I think your all the same.

If I was you I would try to distance yourself as far as possible from the guys charging £20 a logo.

Agreed, your only selling point seems to be instilling fear into consumers that they'll be faces litigation because "cheap as chips designs ltd" will have obviously copied his logo or will not have the relevant skills which is most probably not the case. It's more likely "cheap as chips designs Ltd" works from his bedroom and is earning a bit pocket moeny doing something they enjoy

[Simon-M]

I'm just saying how it comes across. It shouldn't really matter to you if someone provides a service 'below cost', the more you talk about them, the more I associate you in the same skillset as them, and then I think your all the same.

If I was you I would try to distance yourself as far as possible from the guys charging £20 a logo.

I disagree with you 100%. I am entitled to that :) If you saw someone stealing from the supermarket what would you do? Would you just say that's not my problem, that's someone elses. Or would you say, that's theft of someone elses property, I am going to stand up and do my civil duty?

This is how I feel about this. I don't care about these people cobbling together bits and pieces and calling it a logo and selling it on. I care about making sure people understand that the price can not be achieved by a real company. Something is up at that price and the risk to your business is real. You can lose your business by using someone elses logo. That's one issue. Theft of design. The you have the cobbling together. My daughter is seven and can do this. Then you have the ex miner that downloaded photoshop and got a crack for it. Then you have the talentless. And so on. At £20 for a logo you should save the cash and buy yourself a few beers because the logo will not be doing anything for your busines.

There are exceptions to the rule of course but hearing what people think here the rule is the exception.

Simon

[fred1222]

I disagree with you 100%. I am entitled to that :) If you saw someone stealing from the supermarket what would you do? Would you just say that's not my problem, that's someone elses. Or would you say, that's theft of someone elses property, I am going to stand up and do my civil duty?


Simon
Why do you presume just because they charge a lower amount it's stolen? I don't understand your logic

[Simon-M]

well heres hoping you use the results and drop your prices in favour of the 16 voters favourite :rolleyes: ...... otherwise what was the point in doing this poll?

Or raise my price to cater for the others :)

Simon

[Simon-M]

Why do you presume just because they charge a lower amount it's stolen? I don't understand your logic

There can be many reasons. Theft is a common one though and hard to detect.

Read my post here about how to create a logo. I also cover theft briefly.

http://www.logoquality.com/2008/11/a-real-logo-design-is-born/

[fred1222]

There can be many reasons. Theft is a common one though and hard to detect.

Read my post here about how to create a logo. I also cover theft briefly.



So to clarify, you believe people that charge shall we say £50.00 for a logo have more often than not stolen the idea?

[Simon-M]

Agreed, your only selling point seems to be instilling fear into consumers that they'll be faces litigation because "cheap as chips designs ltd" will have obviously copied his logo or will not have the relevant skills which is most probably not the case. It's more likely "cheap as chips designs Ltd" works from his bedroom and is earning a bit pocket moeny doing something they enjoy

Because people don't realise the real risks involved in trademark abuse it is easy to shrug this off and say well he just does it for fun kind of thing. The problem is that most people value their business. It is what puts food on their table. If they knew the risks involved in buying logo design at £20 they would not do it.

I am here to educate those that have no clue about these things. I am not here to drum up business.

Simon

[fred1222]

Because people don't realise the real risks involved in trademark abuse it is easy to shrug this off and say well he just does it for fun kind of thing. The problem is that most people value their business. It is what puts food on their table. If they knew the risks involved in buying logo design at £20 they would not do it.

I am here to educate those that have no clue about these things. I am not here to drum up business.

Simon

Again, you're presuming that the person who has done what you consider a cheap logo has stolen the idea.

[Carl-CSNM]

I disagree with you 100%. I am entitled to that :) If you saw someone stealing from the supermarket what would you do? Would you just say that's not my problem, that's someone elses. Or would you say, that's theft of someone elses property, I am going to stand up and do my civil duty?


I was in this position last week, I witnessed someone stealing blocks of cheese. I'm not going to stop him, it's not my problem. I'm not going to put my life at risk for a few blocks of cheese.

As soon as he left I told the nearest member of staff, they just laughed as they probably don't want to put their life at risk either. :)

[Simon-M]

So to clarify, you believe people that charge shall we say £50.00 for a logo have more often than not stolen the idea?

There are a number of possible issues at this price point although the more you pay the less risk you tend to get (take the whole blog post in context though otherwise you will miss key things to look out for). Theft is not the only problem but there is a chance of course. Theft is even a possibility at £10,000. That's why it is very important to do your due diligence. Lower your risk by making sure you are dealing with a real business that follows proper process and is accountable for the work. It's your business on the line here. If you pay £20 and all is well then you have discovered the fountain of youth :)

Simon

[Matt1959]

interesting read this thread, after reading for seems the 50th time that using a cheap logo puts a business at risk just in case its nicked certainly has got me thinking as no one has really come forward saying this is hot air.

So, if this thread was designed to highlight this, its done a good job.

Unfortunately if you can nick a logo and charge £50, you can do the same and charge £250 so what gurantee is there, that paying more is making you safe?....... I know the answer to this one though:)

[Simon-M]

Again, you're presuming that the person who has done what you consider a cheap logo has stolen the idea.

Not at all. You miss the point. I am telling people to reduce their risk.

Simon

[Simon-M]

I was in this position last week, I witnessed someone stealing blocks of cheese. I'm not going to stop him, it's not my problem. I'm not going to put my life at risk for a few blocks of cheese.

As soon as he left I told the nearest member of staff, they just laughed as they probably don't want to put their life at risk either. :)

Because someone else did not do the right thing does not devalue the fact that you did the right thing.

[Simon-M]

Unfortunately if you can nick a logo and charge £50, you can do the same and charge £250 so what gurantee is there, that paying more is making you safe?....... I know the answer to this one though:)

There are no guarantees. Due diligence all the way. Reduce your risks. Know what to look for.

Simon

[creospace]

Ok what if we do logos for £20 starting from tomorrow. I'm offering the same product that normally has no price cap on it for just £20.

Do you think that because I'm offering it at that price I'm a) a thief b) can't give the customer a logo that will be of value to their business.

You might say that I'm stupid (and if i did it for long enough to run the business into the ground I would be) but hey I could afford to run a loss leader campaign like that so why not. We use top notch graphic designers, all I'm interested are happy customers when they receive their professional work from us, be it logos or websites.

***********

Now I take on board what you are trying to say and understand where you are coming from as someone who believes in that only top quality work will do good for a business but to be honest you're not coming across right on the thread.

You would be far better to bow out and let the thread fade than trying to continue to prove a point that simply can't be proven and run the risk of doing more damage to your cred than any good.

Consider hiring a PR firm as well to run your campaign for better logos or bad logos as the case maybe. You'll get far more ROI than this thread :)

[Simon-M]

Ok what if we do logos for £20 starting from tomorrow. I'm offering the same product that normally has no price cap on it for just £20.

Do you think that because I'm offering it at that price I'm a) a thief b) can't give the customer a logo that will be of value to their business.

You might say that I'm stupid (and if i did it for long enough to run the business into the ground I would be) but hey I could afford to run a loss leader campaign like that so why not. We use top notch graphic designers, all I'm interested are happy customers when they receive their professional work from us, be it logos or websites.



I say go for it. If that is whay you want to do then go for it. This is not what happens though Gary is it? This is not the reality of it at all. If you want to make it the reality then good on you.

The point is (and I don't care what you think of my credibility or anyone else for that matter) that if you are looking for a logo and you do your correct due diligence you will minimise the risk of getting stung. There are a lot more thieves out there doing logo design for £20 than there are real businesses. The risks to your business are real.

[fred1222]

I say go for it. If that is whay you want to do then go for it. This is not what happens though Gary is it? This is not the reality of it at all. If you want to make it the reality then good on you.

The point is (and I don't care what you think of my credibility or anyone else for that matter) that if you are looking for a logo and you do your correct due diligence you will minimise the risk of getting stung. There are a lot more thieves out there doing logo design for £20 than there are real businesses. The risks to your business are real.

I think this crusade you seem to be on just comes across a bitterness towards people that you consider are stealing trade. I may be wrong but that's how it comes across and anyone doing due diligence will also find these posts.

In the whole I don't think it does your business which is a shame as judging by your website you seem to be a competent designer

[Subbynet]

I think Simon is going to put a full 12 hour day into this thread. :D I admire your stamina I really do, but its time to go to the pub and kick back for a bit.

[JustOneUK]

When you type 'Logo design' 'Logo Designer' or 'Business logo' into Google, the higher you come, the more you can charge. :)

By hook or by crook we can turn this into an SEO thread! :D

[davidshaw89]

If you could show me a real designer anywhere in the UK that is working 16/18 hours for 50 quid then you have hit gold. Who is this designer?

Who was it that once said a cynic knows the price of everything but the value of nothing?


Not to stir trouble but:

I did this not long ago - worked well over 25 hours for just under £80. It is all about establishing yourself in the market.

I would never even refer to that job as profitable in its own right, but in the long run, the portfolio which it will help to form could be worth a lot more in terms of "won business", and in turn, generate a substantial profit in the long run.

[Hogrill]

I want to take this slightly off topic while people are talking about logos as ive just commissioned Simons company to do a logo.

You have provided 9 logos to choose from and this has been narrowed to two. The problem is the one is been chosen because it looks good whilst the other because it has a relevance to what the company does.

Which is the type most people are looking for from their logo.

[Comspec]

I have already stated earlier that I use a team in India/Turkey to design logos for clients - and these people are excellent, though very cheap tbh. To suggest that they steal is a little harsh.

I understand if I am looking for a logo, and I have a larger than usual budget - then I am going to go to someone like Eagle, who will provide a very high specification for my money.

If I am simply putting a site up for something, then I am well happy with the £49 one I can get from my Indian/Turkish fellahs - I have been well satisfied in the past, and will be again of that I have no doubt.

It's horses for courses really, and not everyone starting out has the budget to spend on a high-spec logo.

[alex-m]

There is no fair price. A logo (like most things) is worth what someone is willing to pay for it. The prices mentioned in this thread are very low. People are calling £150 too much? Contact a few design agencies (in real life, not on this forum) and ask for some rough estimates.

My advice to any logo designer who values their time and doesn't want to be working for £20/logo and competing with kids using cracked software is to produce great designs and charge what you think your time is worth.

[Eagle]

Looks like another post to try justify the (supposed) price of Logos, honestly, if you're worth that much, your portfolio will speak for itself.Why, thank you.

I get the impression times are tough for people in your industry.Not in the slightest.

As It's been pointed out previously you all constantly seem to be arguing over price in various threads.Not price; we're warning the inexperienced client about potentially poor service levels, bad design and possible litigation due to 'sweatshop' labour.

I know a site in the states where logos are $100 a pop - and teams of logo designers 'compete' for the clients business. It's where I cut my teeth and where I learned from masters at logo design - one of which designed the logotype for Snoop Dogg when he (the designer) went professional. Everyone on the site was (is) 'peer-moderated' so we knew rubbish wouldn't get through. That can't be said for independents and/or seatshop logo companies who don't have much passion for it and are only looking for fast turn-over and qwik bux.

Of course, we could leave you all to make your mistakes unwarned?...

:)

[Eagle]

You would need to compare the portfolio to see where that difference was. It is nearly always reflected in a lower quality. If you can show me a great portfolio of logos where the designer has charged just £50 then I would like to see that.

Simon
Me too. It nearly always shines through.

[Eagle]

There is no fair price. My advice to any logo designer who values their time and doesn't want to be working for £20/logo and competing with kids using cracked software is to produce great designs and charge what you think your time is worth.
I think that seals the thread. Exactly.

My ethos is; if people can't afford what I charge then that's a shame - but they'll have to look elsewhere. I'm very comfortable with what I charge and I personally think I'm worth it considering the service level, guarantees and, ultimately, the quality I produce.

There are also designers who charge 10 times the amount even I do - so I'll catch their scraps and all is well. It's just how the market works. :)

Someone mentioned bitterness from designers... I sense open hostility (always) towards designers here from some members. I guess they just don't understand creativity. You can't put a sliding-scale of price on it.

[adam]

Going back to the original question
What is a fair price for a logo design?
My local council apparently paid £12,000 for their new logo (www.crawley.gov.uk (http://www.crawley.gov.uk)) it's a tree which looks like a 10 year old designed it, so this is one of those 'how long is a piece of string threads'.

Are you sure it was £12,000? Or is that the total cost of replacing van signs that weren't due a replacement and letterheads that got thrown away etc?

[alcohol_finder]

I have had several logos designed and would say that really no more than £50 per design, u do get muppet wanting seriously more than that!!!

[Eagle]

So how do you expect we make a living?... :rolleyes:

[Tej]

Have not read the whole thread..
A full tank of fuel for a decent car is nearly £70+. Any business that cannot afford to pay more than that for a decent logo that is a reflection and image to be projected for their business really should not be in the market for a logo.
Anybody visiting Tokyo would be hard put to find a Company address without being able to see the "logos" emblazoned on the signboards.
( postal addresses in Tokyo are a nightmare btw)

Logos... first step to branding?

Hope the above makes sense!

[alcohol_finder]

Contact me if you need a cheap logo designer, i have contacts for lots of deigners that are very well priced

[Dawg]

I have had several logos designed and would say that really no more than £50 per design, u do get muppet wanting seriously more than that!!!

You paid £50 for the one here (http://www.booze-up.com/wines.html)?
Priceless.

[SLF]

It is what you are prepared to pay and some folk will prioritise according to their needs and wants.

If they only want a logo at £50 then that is all they value their business representation. It's barely the cost of a night out on the town if you put it into perspective.

[davidshaw89]

You paid £50 for the one here (http://www.booze-up.com/wines.html)?
Priceless.

I don't think "alcohol_finder" has started in business yet. It was only the other day that he/she was asking about setting up a late night alcohol delivery service for students. Remember the thread with 'dial a jonny' condom idea?

[mobyme]

Contact me if you need a cheap logo designer, i have contacts for lots of deigners that are very well priced



And I bet they are all as good as the one who designed the logo for your site.

[Simon-M]

The poll results are taking an interesting shape. Thanks for all those who have voted. If you have not voted yet, please spare a second to do this. I think 100 votes (although a small samplying) will give a reasonable overall picture.

[fred1222]

The poll results are taking an interesting shape. Thanks for all those who have voted. If you have not voted yet, please spare a second to do this. I think 100 votes (although a small samplying) will give a reasonable overall picture.

So we can determine from the poll that their are 11 logo designers on the forum ;-)

[creospace]

So the theory for deciding whether you are likely to get value =

(quoted price / labour rate of country) X (Hours spent / Skill)

Something like that.

Certainly they are the four factors are they not?

[KreativeJuice]

Wow - Out of the office most of the day and missed all the fun ang games :)

[darrenfties]

We design logo's from £10 upto £150.00
Check out our website for any print quotes or Orders of Print.
fepprint.com
Thanks
Darren

[mediadog]

It all depends on what is required/expected when it comes to logo design - if someone asked me to do a logo for £50 I certainly wouldn't turn down the work, but they couldn't expect unlimited revisions and loads of options.

At some of my previous employers they would sometimes have had a team of designers working on a logo/branding project, which is obviously going to cost a LOT more! All depends on the client, their expectations... and most of all.... their budget!

[SLF]

it also depends on the level of expertise of the designer or design team too.

we could test this by me giving you a brief and seeing how you all fare. Naturally a lot is down to personal taste, but aside form that anyone can tell if a) the brief was met and b) it is an acceptable standard/quality.

this would then put some perspective on things.

A more daring task would be to then add what you would normally charge for that design brief.

[30two Design]

I think too many people confuse logo and brand. I could quite happily knock out logos for 50 quid all day long. It really isn't rocket science to pick a nice font and craft an icon to sit alongside the text - and I do appreciate that there are many people and projects that require just that - a colourful logo to represent their business/product/event and nothing more.

If you're lucky, you will get a logo that looks great, and also has consistent colour across all media (not just your website).

However, your £50 will not buy you any extensive brand building work. There's no in-depth research into the market to find a point of differentiation from competition. No concept of brand essence/single truth to guide the direction of the brand in future communications. No proposed tone of voice or personality to portray the brand in marketing, no set typefaces, or psychologically researched colour pallets and suggested image styles and definitely no brand guidelines document (bible) to tell you how to use all these different parts of the jigsaw to maximum effect.

I do realise that a large majority of people feel they don't need to go to such lengths and are perfectly happy with a well designed logo, but luckily there are others who see the value of strategic brand planning and are prepared to pay a fair price.

Personally I'd rather work on 1 decent branding project than knock out 20 pretty logos but it wouldn't do for us all to be the same would it? :)