10 Yetis
18th November 2008, 12:36
In a controversial move, Australia’s leading motor oil and lubricant company are launching ‘Start Ya B*st*rd’ instant engine starter to the UK retail and trade markets.
Nulon Ltd, one of Australia’s leading motor oil and lubricant companies have announced that they are to launch in the UK with their industry-leading instant engine starter, ‘Start Ya B*st*rd’.
The product helps stranded motorists start their failing engine through simple application and the name is inspired by the ‘Fawlty Towers’ clip where Basil Fawlty (John Cleese) utters the famous words at his car, which refuses to start.
The product can be bought at all good retail outlets and promises to help thousands of frustrated British motorists every year, who would have otherwise had to call breakdown recovery services – the RAC* state that December is the month when most breakdowns occur, as a result of the cold weather placing extra strain on a vehicle. A car is most likely to breakdown at 8.34am on a Monday morning, after leaving them stationary for the weekend. A large number of callouts are for faults Start Ya B*st*rd could have helped avoid.
Nulon were keen to move into the UK market as they felt that it was not being serviced adequately by current market operators and saw the vehicle market in the UK as a dynamic industry that they had a lot to offer.
The product has been used in Australia now for 5 years and was the main sponsor for Daniel Reed – Reed Racing, winner of the Australian National Drag Racing Series in the Start Ya B*st*rd* Altered Dragster. The product can also be used on agricultural vehicles, boats, motorbikes, lawnmowers, lorries and tools such as chainsaws.
William Findlay, CEO of Nulon UK Ltd had the following to say,
“’Start Ya B*st*rd’ is an industry-leading product that the British public will hopefully identify with and learn to trust. Consumers can expect to find the product on the shelves of their local Trade & Retail outlets by December at the latest, just in time for the coldest of the winter; the time when car engines tend to fail most.
“We hope that the family-owned Nulon brand; with its strong Australian values, will become a trusted automotive leader in much the same way as Down Under where the company was founded.”
For a high-res image of ‘Start Ya *******’ engine starter, more information or to arrange an interview with William Findlay, CEO of Nulon UK Ltd, please contact Rich Leigh, 10 Yetis Public Relations Agency (http://www.10yetis.co.uk/public-relations/) on 01452 348 211 or rich@10yetis.co.uk.
LINK – www.nulon.com.au (http://www.nulon.com.au/)
ENDS
EDITORS NOTES:
Start Ya B*st*rd will retail for £4.99 in all good retail and trade outlets
’Start Ya B*st*rd’ promotes easy starting of all diesel and petrol engines (both 2 and 4 stroke). Nulon's SYB high potency, highly concentrated, highly flammable formulation is designed to instantly fire-up difficult-to-start engines.
Nulon Ltd is a family owned business based in Sydney, Australia
Nulon have over 70 high performance vehicle products on the market to both trade and retail consumers
____________________________
* ‘Breakdown Britain’ - RAC
Nulon Ltd, one of Australia’s leading motor oil and lubricant companies have announced that they are to launch in the UK with their industry-leading instant engine starter, ‘Start Ya B*st*rd’.
The product helps stranded motorists start their failing engine through simple application and the name is inspired by the ‘Fawlty Towers’ clip where Basil Fawlty (John Cleese) utters the famous words at his car, which refuses to start.
The product can be bought at all good retail outlets and promises to help thousands of frustrated British motorists every year, who would have otherwise had to call breakdown recovery services – the RAC* state that December is the month when most breakdowns occur, as a result of the cold weather placing extra strain on a vehicle. A car is most likely to breakdown at 8.34am on a Monday morning, after leaving them stationary for the weekend. A large number of callouts are for faults Start Ya B*st*rd could have helped avoid.
Nulon were keen to move into the UK market as they felt that it was not being serviced adequately by current market operators and saw the vehicle market in the UK as a dynamic industry that they had a lot to offer.
The product has been used in Australia now for 5 years and was the main sponsor for Daniel Reed – Reed Racing, winner of the Australian National Drag Racing Series in the Start Ya B*st*rd* Altered Dragster. The product can also be used on agricultural vehicles, boats, motorbikes, lawnmowers, lorries and tools such as chainsaws.
William Findlay, CEO of Nulon UK Ltd had the following to say,
“’Start Ya B*st*rd’ is an industry-leading product that the British public will hopefully identify with and learn to trust. Consumers can expect to find the product on the shelves of their local Trade & Retail outlets by December at the latest, just in time for the coldest of the winter; the time when car engines tend to fail most.
“We hope that the family-owned Nulon brand; with its strong Australian values, will become a trusted automotive leader in much the same way as Down Under where the company was founded.”
For a high-res image of ‘Start Ya *******’ engine starter, more information or to arrange an interview with William Findlay, CEO of Nulon UK Ltd, please contact Rich Leigh, 10 Yetis Public Relations Agency (http://www.10yetis.co.uk/public-relations/) on 01452 348 211 or rich@10yetis.co.uk.
LINK – www.nulon.com.au (http://www.nulon.com.au/)
ENDS
EDITORS NOTES:
Start Ya B*st*rd will retail for £4.99 in all good retail and trade outlets
’Start Ya B*st*rd’ promotes easy starting of all diesel and petrol engines (both 2 and 4 stroke). Nulon's SYB high potency, highly concentrated, highly flammable formulation is designed to instantly fire-up difficult-to-start engines.
Nulon Ltd is a family owned business based in Sydney, Australia
Nulon have over 70 high performance vehicle products on the market to both trade and retail consumers
____________________________
* ‘Breakdown Britain’ - RAC