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View Full Version : Daily Mirror Launches MirrorCashback.com


Azam.net
12th November 2008, 13:16
The Daily Mirror (http://www.mirror.co.uk/) has launched MirrorCashback.com (http://www.mirrorcashback.com), which offers great cashbash incentives to shoppers who use the site.

The site gives users money back when they make internet purchases from a choice of 1,400 retailers, including some of the high street’s biggest names.

It is uncomplicated to use and completely free.

All users have to do is log on to MirrorCashback.com before visiting hundreds of retailers including Littlewoods Direct, Currys, H.Samuel, Tesco’s, Boots, JD Sports, WH Smith and Asda.

Shoppers can earn up to ten per cent cashback every time they buy anything, whether for their weekly shop, for their summer holidays or for electrical goods like computers and stereos.

The site is powered by V A C Media (http://www.vacmedia.co.uk/), the biggest operator of consumer loyalty websites in the UK.

The launch is being significantly supported across all Mirror platforms including an eight-page supplement in the Daily Mirror and integration into Mirror.co.uk.

Paul Hood, Head of Digital for Mirror Group said: "MirrorCashback.com brings an innovative form of discount to online retail. This will be welcomed by our readers, especially in the current economic climate.”

“The site also offers our advertisers a powerful additional marketing channel to reach our growing audience."

Partnerships Manager Nadeem Azam from V A C Media, said: “This is the perfect time for the Daily Mirror to launch a cashback website. It is the biggest launch in the UK and will shake up the industry.”

Cashback shopping is a form of affiliate marketing. Affilliate marketing grew by 45 per cent in the UK last year, with sales exceeding £3 billion in 2007.

ENDS

Notes to editors:

V A C Media Ltd is the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 64 staff.

V A C Media itself has seen growth of 300 per cent in the last 12 months.


For further information on V A C Media please call Paul Green on 08452 303049 paul [at] vacmedia.com


P.S. I also wrote a blog post here: The Mirror is First Major UK Brand to Put Full Marketing Muscle Behind Cashback Shopping (http://www.azam.info/mirror-cashback-shopping-website-launches/)

10 Yetis
12th November 2008, 15:58
Interesting one... I saw GMTV has a cashback AND a discount code site now. Are these all connected? I bet the Mirror one will fly.

Azam.net
13th November 2008, 12:49
I went to your presentation (or was it your colleague?) at the A4U Expo and thoroughly enjoyed it. Packed full of useful advice.

No, GMTV and Mirror Cashback sites are not connected. Powered by two different companies.

Thanks for the kind remark. We should issue a press release saying "10 Yes says Mirror Cashback site will fly" :)

10 Yetis
14th November 2008, 17:57
twas me... I remember seeing you in the audience. Your not nodding off was much appreciated, as are your kind words.

Unfortunately, my opinion on websites carries little sway with the media but hell, worth a shot.

crossdaz
14th November 2008, 22:33
twas me... I remember seeing you in the audience. Your not nodding off was much appreciated, as are your kind words.

Unfortunately, my opinion on websites carries little sway with the media but hell, worth a shot.

That's not the opinion I've formed of late?