Re-design number 2

[dynamic08]

So having listened to some of your suggestions I have now re-designed the homepage.

The links are not working at the moment but im looking for feedback on the homepage.

let me know guys

www.foamgun.co.uk

thanks

[Eagle]

Much better I think. Why not have the background a gradient blue? (complimentary to yellow). :)

[sysops]

I'll leave others to comment on the site, but I think you have a fundamental flaw with your idea.

If I want a foam gun, I also want a few cans of foam, and a can of foam cleaner. I may also want some knife blades. I could buy all these from screwfix or toolstation, or I could buy the gun from you and the rest from screwfix.

Admittedly your price is very low, but any money I save by buying the gun from you I lose by having to pay delivery on my screwfix order (which would otherwise have been free, if I'd bought the gun from them).

In short, I think one product websites are very hard to make work. Hard to promote, and hard to generate repeat custom for.

I'm not saying you won't sell any on your site - I'm sure you will. But the question is will you sell enough to make your website worth having?

[dynamic08]

We will soon be stocking gun cleaner and cans of foam.

I quite like the black lol. Also the gradiant blue would add to the loading times.

thanks for the suggestion though

[Eagle]

Also the gradiant blue would add to the loading times.
A 1Kb gif wouldn't increase the load time very much at all. :)

[dynamic08]

I cant see how I could do that with a 1kb gif

[Eagle]

You just use a very tiny gif in a gradient that the browser just reloads multiple times - there's very little overhead. :)

[J-Wholesale]

Not bad at all. A couple of minor suggestions: Make the free delivery more prominent. £13.99 is the full price. Also, it would be beneficial to show us how much we're saving - compare it to the B&Q price, Homebase, etc. Your testimonial tells of next day delivery: this is a big selling point and should be pushed more aggressively ("90% of orders delivered next day!", or something similar.) I'd consider replacing the "Add to Basket" text with "Buy Now". You've only got 1 product, so the basket is kind of redundant.

I disagree with Sysops though - how many first time foam gun buyers are there out there? Most people who use these tools have used them before, are simply buying a replacement, and already have the accessories. By all means, bring on the extra products, but their absence is not a deal killer. There's nothing wrong with single product websites as long as the market exists.

[sysops]

I disagree with Sysops though - how many first time foam gun buyers are there out there? Most people who use these tools have used them before, are simply buying a replacement, and already have the accessories.

Ah, zis is vere you are rrrong!

You're right to say that most users aren't fist time, and are likely to be buying a replacement. But anyone buying a replacement gun will invariably want some foam and cleaner - these are not accessories, they are consumables.

Take it from someone who has seen first hand data on the sale of such items.

[dynamic08]

I would say that a large chunk of the target market would be window fitters!

and from my experience most of the window companys supply the foam cannisters.

Would you agree sysops?

[sysops]

Yes, I agree on both points. Most window companies also sell the guns.

Look, I am not in any way wanting to put a downer on your project, I was just pointing out what I think is the biggest hurdle you will face.

As for the website, I quile like the design :-)

[Lasting Designs]

I'd stick to a san-serif font, verdana or Arial (a common browser font), and do away with the Times New Roman. Looks pretty nice otherwise IMO.

[davidshaw89]

all of your navigation links to "link.html" Presumably intentional while testing?

I like the improvements though!

As a solution to the problem of other cross-sellers, you could perhaps cross-sell. ie add £1 for a can of foam - you could make this viable if you came to some sort of pricing agreement with another manufacturer - possibly even exchange links

[dynamic08]

The text is in Arial!

Conversions are not great for day 1 mind you.

[sysops]

Your ad text needs work.

Use keyword insertion to give the ads more impact and generate more relevant clickthroughs. Add some text about how fast your delivery is.

But as I said before, one product sites are really tough work.

[dynamic08]

Hi sysops what do you mean by keyword insertion?

[Mersey Internet]

There is something not quite right about your menu. I'm using Firefox 3.0.1

http://merseyinternet.com/foam.jpg

Mike

[dynamic08]

Whats wrong with the menu mate?

[davidshaw89]

its aligned to the left, out of the black menu area as in the picture above ^

[Lasting Designs]

The text is in Arial!

Conversions are not great for day 1 mind you.

not at the bottom it isn't.

[davidshaw89]

no, the bottom is definitely arial: 'font face="Arial"' which leads me to wonder why no css has been used?

[Mint Technology]

The menu is aligned to left in Firefox; for a quick fix add: align="center", to the Divs containing the nav at the top and bottom.

[dynamic08]

That problem should already be sorted. I hope! thanks

[Mersey Internet]

its still showing wrong for me. Also the menu at the bottom of the page has the same problem.