Getting noticed on Google!

[darrenwis]

Hi Guys,

My new business website will be launched in a few days and i don't really have the capital for the SEO, so......i'm looking for tips on how to get quite high on google and other search engines. I'd also be interested to hear your experiences!

I have submitted the website to Google but just looking for any tips you guru's may have. For example, if you go to any product on the website you have the title and description etc but when you enter educational toys on google the website is not in the first 10 pages! Should i also have the product title in the description etc.... So you know, the website was submitted to google around 4 weeks ago.

Look forward to hearing any views or tips!

Darren

[worlddom]

Buy Aaron Wall's SEO Book (seobook.com). I think it's around $75 now (best investment you'll make) and will tell you all you need to know in user friendly chapters. Also join SE forums and continue to learn and tweak your site. SEO needs continued attention, it isn't just a one off hit.

[An Oasis]

...My new business website will be launched in a few days and without paying stupid amounts for SEO, i'm just looking for tips on how to get quite high on google and other search engines. I'd also be interested to hear your experiences!

I think that statement is very unfair on our SEO fraternity. You need to sit down and do the maths as to what is actually stupid amounts. Your ROI could be recouped in a month... However, you will never know until you have actually talked to an expert.

In your industry given the keywords supplied in this thread I would have thought you will end up using an SEO, so bite the bullet and get on the phone. At least when you have some facts you will be better informed as to what direction you should go in.

[darrenwis]

I think that statement is very unfair on our SEO fraternity. You need to sit down and do the maths as to what is actually stupid amounts. Your ROI could be recouped in a month... However, you will never know until you have actually talked to an expert.

In your industry given the keywords supplied in this thread I would have thought you will end up using an SEO, so bite the bullet and get on the phone. At least when you have some facts you will be better informed as to what direction you should go in.

Sorry Oasis, didn't mean to offend. I am considering SEO in a few months but just worried bout the financial side vs the actual difference.

[An Oasis]

No offense taken by myself.

But I think that you need to talk to someone in the industry in order for you to decide on the best way forward. I don't think that SEO needs to be expensive but until you have the facts and figures it is impossible to make an informed choice about the way forward.

[sirearl]

Hi Darren if you are going for "educational toys " you don't have much chance of ranking for that ,using "toys" which is a major competative keyword.it would be impossible to get a good ranking with a virgin site.so you need to sort out less competative terms that still have a decent search potential.

Earl

[martynb]

Buy Aaron Wall's SEO Book (seobook.com). I think it's around $75 now (best investment you'll make) and will tell you all you need to know in user friendly chapters. Also join SE forums and continue to learn and tweak your site. SEO needs continued attention, it isn't just a one off hit.

Good book but you can just nip into waterstones and get the book as mentioned in your post thread Getting noticed on Google!


Its about 11 or 12 pound.. Gives you all the need to know. From starting out...

[darrenwis]

Thanks for the replies so far. I agree i am in a competitive market but i also think if market it right there is money to be made. And ofcourse, you only get out what you put in!

When you say keywords, do you mean but these words as meta tags or in the item description/title?

Will definately look into getting the book!

[martynb]

Thanks for the replies so far. I agree i am in a competitive market but i also think if market it right there is money to be made. And ofcourse, you only get out what you put in!

When you say keywords, do you mean but these words as meta tags or in the item description/title?

Will definately look into getting the book!

Download a program called CEO :p pm me if you need the link.

[PrettyPaws]

...hhhhmmmm Not a great post, tell SEOs they charge "stupid amounts" then ask for their help? eeerrrr, no.

[darrenwis]

...hhhhmmmm Not a great post, tell SEOs they charge "stupid amounts" then ask for their help? eeerrrr, no.

Noticed my mistakes, i'm just jelous i haven't got the capital... Edited post... When i said stupid amounts i meant i didn't want to spend a lot. :) Sorry....

[Rian Taylor]

Hi - best ways are simple - Tags titles Headers - relavent and key, content worded for effective keywords and picture likewise. We have thousands of store all practicing this methodology and doing very well.

[PrettyPaws]

LOL. I was just pulling your leg matey.

[deviltronics]

[quote=darrenwis;405814]

When you say keywords, do you mean but these words as meta tags or in the item description/title?

[quote]

I would also like to know this as I am a bit confused on this matter.

[darrenwis]

In the above where deviltronics has quoted me. but = put :-)

[backtap]

Yes guys I'd like to know what you mean by keywords? Are you suggesting that Google adwords keywords such as Toy, children's toy, wooden toy etc are going to be prohibitively expensive? If you are what would you call expensive?

Or are you just referring to the keywords needed for meta tags?

Please enlighten us!!

Thanks

[PrettyPaws]

I'm thinking he means in the SERPs, words like "toys" a massively competative and you are unlikely to rank well because of this.

[backtap]

Thanks PrettyPaws

Could you remind me what SERPs are?

[RayB]

Thanks PrettyPaws

Could you remind me what SERPs are?

Search Engine Results Page

[backtap]

Thanks RayB

So would that relate to organic listings then? i.e. to get a high organic rating on "Toys" is going to take a lot of hard work as it's very competitive.

If thats so how do you get a high listing other than just including "toys" as a keyword/ metatag.

Do you need to apply the quality score principle that Google bang on about re: Adwords?

[loub]

Does this book work if you have little IT kno how. I've recentyy been quoted £3600 to have fashion jewellery moved up from page 2/3 to page 1 in the organic listings. This i find a very large amount for me and as after the six months if i wanted it to stay there i would then have to pay an additional £600 each month.

[Page]

Its never what you pay that counts but what it earns.

Spend a £1 and earn nothing is a waste of money. Spend £500 a month and earn £10,000 is great.

The difference is your exposure to risk.

Getting Noticed On Google - the book - is a fantastic start point for SEO - so if you have not yet done so just go buy it.

[boho]

Hi Darren

There are a few things you can do to help your site on it's way, without having to spend a fortune at this point on SEO - and will no doubt help the situation when you are in a position to afford a professional SEO'er.

1) Website copy i.e the text used on your website, most importantly are aspects such as your homepage text and your product description text. Ensure that your copy is well written and contains a reasonable number of occurrences of the keywords you want to target - i.e educational toys etc

2) Add an articles page to your site (already achieved as like me you're with Internet Retailer, so you have it ready and waiting) - add content to this page which customers will find useful and which again will give you relevant keywords, so post articles about toys, educational toys, the benefits of certain toys to growing children, history of certain toys etc etc - Content is King!

3) Make use of your links page - again it's simple with our software as links can easily be added, but think careful about link category areas that are relevant and related to your business, and that customers will find of use, and add those categories and start swapping links with like minded good quality sites. And don't just link reciprocally (i.e two way links) but look for other relevant sites and link to them regardless, Toy museums, Accredited bodies for toy safety standard etc

4) Devise an adwords campaign - use well written ad's to get some traffic in the meantime. It's going to take 3-12 months to start really seeing some movement on google and significant orders, the first 12 months are the hardest, and you need traffic from non-organic means, adwords is one of the best ways of achieving this.

5) Get yourself listed on directories

6) Look for a useful angle for a targeted press release, have you got a unique product you can shout about, are you unique in someway that you can get some interest? These are the kind of things you want to think about anyway as all businesses need a USP to separate you from the rest!

7) Read...a lot... and get yourself familiar with the basics of SEO

[Alan Hope]

Boho

I have just read your thread and just wanted to say that I found it most helpful and I have picked up one or two ideas from it.

Regards

Alan Hope:)

[Alcsl]

Boho draws on a lot of very good points - directories are important, but i'm pretty sure search engines can see which sites have good links and which are just linkmarkets, where people exchange links with each other in order to help them up the rankings. Unfortunately you need good one way links for the Search engines to bump you up quickly. ie if a daily news website like bbc or similar runs a story on you and links to your site, that's worth 100 times more than having 50 one way links on sites that rank really poorly on alexa.

I find that one way links, good text with all your keywords are shown on a lot of pages within your site (good for robots crawling your site for relevancy), blogs, forums, etc. all help with higher rankings as it all adds to your website content. Then it's also just good old fashioned time! We are still in the process of having a lot of this developed into our site as PPC in the finance & insurance industry can get costly v quickly!

[CharlieWasAnAngel]

From my experience - dealing with seo's from work, and having a friend who does seo - most of what seo does is advertise your site on google adwords. Take a bit of time to learn about adwords and do some of the html optimisation mentioned before, and i think you'll probably be doing just as well as the seo professionals. Where I think the seo professionals really come into their own is as marketing/sales people - they'll be able to get the key words on your website in a snappy, successful way that makes sales. But again, with a little bit of effort and research on your part, I'm sure you could so similar works of wonder.

[ken_uk]

From my experience - dealing with seo's from work, and having a friend who does seo - most of what seo does is advertise your site on google adwords. Take a bit of time to learn about adwords and do some of the html optimisation mentioned before, and i think you'll probably be doing just as well as the seo professionals. Where I think the seo professionals really come into their own is as marketing/sales people - they'll be able to get the key words on your website in a snappy, successful way that makes sales. But again, with a little bit of effort and research on your part, I'm sure you could so similar works of wonder.

Anyone who is just using PPC ad's is not a SEO, SEO and PPC are two fairly seperate areas, but they can overlap.

[Bradford-web-Design]

I dont really go for paid listings that much as long as you have a .co.uk business with server hosting in UK it will fair better on Googles .co site than .com Some other places to advertise I have found are in the free ads like gumtree, vivastree and adoos.

Best of luck
Paul

[SteveGibson]

most of what seo does is advertise your site on google adwords.

As Ken said, that's something totally different.

Advertising with adwords is advertising with adwords (which is paid marketing). SEO is getting the site high in the organic rankings and is something totally different.

I think Earl hit the nail on the head with this:

if you are going for "educational toys " you don't have much chance of ranking for that ,using "toys" which is a major competative keyword.it would be impossible to get a good ranking with a virgin site.so you need to sort out less competative terms that still have a decent search potential.

You can get one of those SEO for Dummies books and that'll tell you how to organise your site etc. ... but will that really make a difference to your sales?

If you don't have the SEO ability to get to page 1 or 2 for a search term, you might as well do no SEO and be on page 40 or 50... because you're not going to get many sales out of it.

And going after a bunch of obscure terms - the ones that your competitors don't think are worth SEOing pages for - isn't really going to make a hell of a difference either.

Sure, add them all up and you'll get a few sales out of it.

But compare the time you spend achieving this to the £profit and you'll probably find it's fairly low paid work.

I'm with Real Oasis on this one: if you're going to hire someone to do your SEO, it's more cost-effective to hire a pro, rather than hire someone who knows nothing about SEO (you).

Hope this helps,

Steve