picking the green/grey matter

[ozskins]

we are in the process of starting a water tech company, are now goverment registered and just wanted to ask for all your expert advice

B2B mainly we can analyse and install systems, for example infra red taps, low flushing w.c.'s etc among many products that can reduce water consumption in the average office environment by up to 80%

the return on investment even at full cost could be less than 24 months in many cases, but although complicated there are mechanisms that allow for a discount of 30% for the design supply and install of these products to most businesses.

Does any of this proposition attract you? if so how is it the green tinge or the cost benefits.

All your input would be most welcome, thanks

[RayB]

in 99.9% of cases the cost benefit is king, or, at the least, demonstrate that your product is greener yet cost neutral.

In my experience, if you can demonstrate that a genuinely green solution is cost neutral/beneficial you can win at the expense of your competitors.

That said, if you came to me (as a green business myself) and said "give me £2000 to install "X" and I'll save you at least the same amount within the next 2 years" - I would be sceptical.

And the main point is - if you try and sell me something I don't need (say because I already have something that does the same job and is not broken) - you will have a tough job selling to me (until it needs replacing)

[Melonline]

Have you done your market research, is there sufficient demand for your products? Are they competitively priced, a 30% discount doesn't mean anything unless it is genuinely competitive!

Certainly the green element is important but as Ray says our culture is still cost led.

[gibby]

what people will want to see is immediate savings on any outlay

A couple of friends of mine were doing this sort of thing 10 years back & and made a killing - then alot of others started doing it so they sold out to look for the next boom market

As suggested do some serious research & see what the demand is going to be.
I know gov buildings can be great as they have to make the savings & have money to spend, but dealing with them is slow and drives you crazy at times

good luck

G

[andysv1k]

You say you are government registered, how do you mean?

Andy.

[ozskins]

we are registered with defra.
thanks for the thoughts guys. yes the ROI is the key and the green tinge should give a nice feeling too.
however what it means is in these days of rising utility bills is that you should be able to seriously reduce your water consumption and subsequent waste water production and that your return on investment should be in the region of 24 months,
and then savings ever year after this.
how does this grab you and any suggestions for how to go about this who best to target etc etc, all ideas welcomed

[Pilfo]

Ozskins, would you have any interest in our product?

Pilfo

[ozskins]

yes have the details already, how many are you managng to shift monthly?