customer comments page??

[blown away]

I've already created a customer feedback form that I have linked my after-checkout page to, I'm quite surprised at just how many customers are bothering to fill it in and I'm getting some really nice comments back about our high level of personal service.
My query is; what's the best way of creating a page to put all these lovely comments without it looking too cheesy? for shall I tag them on to another page, but which one?
I had thought about putting one new comment on every week, but I'm not sure where to put it, I suppose the homepage is the obvious choice?
Also, would using a customer's intitials and hometown be appropriate?

[sikander]

Customer feedback is very vital for improving your online business. The challenge is customers do rarely bother to jot down their comments. If you have customers putting in comments its highly positive. You need to maximize on this feedback. Few recommendations:

1. Get customer consent (a simple checkbox question in your comments page) on using their comment, their name for marketing purposes will work.

2. If comments are specific to certain products/services, its preferable to have them visible on the pages of the website where those products/services are sold etc.

3. A comment banner on the home page works extremely well - and if you have a bunch of them, have them updating daily (i prefer this over a weekly update).

4. You can use this opportunity to send a personalized thank you letter (preferable) or email to the customer for giving the valued feedback (not sure ur doing this already). In future this can be used to give incentives/discounts to people referred by these clients who make a purchase at your website.

Use this to build and grow a smart relationship with your customers and you'll reap the benefits in the future.

Hope this helps.

Cheers,
Sikander
www.xlool.com (http://www.xlool.com) - Web presence made simpler...

[Hayles]

Hi

We've got a dedicated testimonial page for our customer's comments http://www.redkiwicatering.co.uk/redkiwi-catering-customer-testimonials.php and it's definitely a selling point.

We've had discussions on here before about using testimonials and all agreed you need to get permission first. However, some of ours are from sensitive times (funerals), and I've started writing a thank you letter to the customer saying thank you for their thank you letter (!) and that we'd like to use their words anonymously and hope that's ok sort of thing. I think in certain circumstances it's too much to specifically ask for written/verbal permission.

However, for all special occasion and business testimonials we always get permission.

As you can see from the link, we don't use full names for businesses very often. This is because people try to pinch the business from us!

I think that by including a date with the comment really helps give credibility.

So, go for it. Make a feature of the comments. I believe it really does give reassurance (though some on here disagree).

I'll stop waffling now... :redface:

H

[blown away]

Thanks for the replies, I do respond to customers for taking the time to fill the form in mand give them a discount code..
Red kiwi, your page looks great, I will have a go at something similar. I will probably put a comments box on the homepage (I'm redesigning it as we speak), with a link to a dedicated page and I will add a consent box to my form.:)

[RayB]

Hayles - good point about adding a date for credibility - and I like how you have broken yours up into several pages. I think I'll start doing that with our Testimonials Page (http://www.alocalprinter.com/uk/testimonials/) - I have some new ones to put up anyway

[Hayles]

Hayles - good point about adding a date for credibility - and I like how you have broken yours up into several pages. I think I'll start doing that with our Testimonials Page (http://www.alocalprinter.com/uk/testimonials/) - I have some new ones to put up anyway

That's down to Creospace. I just type in the comments on my CRM system and it appears like magic on the site in that format :)

H

[mumper]

I'm quite surprised at just how many customers are bothering to fill it in

I've found that most customers are more than happy to fill in a feedback and comments page, mainly for two reasons.

1. They feel they can be more honest with their comments and opinions because it's not 'face-to-face' contact and therefore there's no chance of confrontation.

2. Unlike a telephone question and answer session which usually comes at an inopportune moment, an online comments form involves no pressure whatsoever, and again no contact of any sort - it can be done as and when they want to and if they want to.

Feedback pages are an excellent way of obtaining a true picture of how good or bad your services and products are.

[ken_uk]

I like the customer reviews/comments that are displayed on some sites next to each product. So you can read reviews from past customers.

I dislike it intensely if those reviews are 'censored' so only the good ones get through, I tend to stick to sites that allow a balanced set of reviews.

I may read a bad review, but it does not put me of the site, it makes me trust the site more, as I know they are honest enough to let customers say their side, for all to see.