Is the page structure responsible for this site doing well on google

[Page]

Means nothing to me - but there they are at the top of google - with a common search term - cushions.

My buddy said that he had been told it was something to do with the way that the data content had been structured.

Page view source - in IE7.

But that they way it had been done was a bugger to work with.

I may not understand the answer but I am curious.

[sirearl]

If you mean this site http://www.cushionsonline.co.uk/


Its not there structure of there content or SEO,could be there inbound links

Earl

[Page]

Yes - whoops - thanks.

My mate - and he is for real - was told by his web people that it was the structure.
But it was a bit like chinese whispers by the time he had tried to explain his poor understanding into my poor understanding.

Is there a way to find their inbound links.

[sirearl]

Yes - whoops - thanks.

My mate - and he is for real - was told by his web people that it was the structure.
But it was a bit like chinese whispers by the time he had tried to explain his poor understanding into my poor understanding.

Is there a way to find their inbound links.

If you PM me an e-mail address I can send you a report that shows his links and who links to him as well as the competition Free:)

P.S it is his links that rank him.;)

Earl

[awebapart.com]

There are supposed to be around 200 factors that contribute to how google ranks a website, so it will be combination of things, not just one thing. The site does have a lot of inbound links, and this should help a lot and be a major influence, although a lot of this is through link exchange, directories etc, and google is supposed to be playing down the importance of reciprocal links.

The site also has good onsite seo, with good focused titles on each page, good keyword density, etc but it could still do a lot better in this respect, e.g. targeted words in the urls, better use of header tags, making the product details pages search engine friendly and indexable - they are currently javascript popups so they are not even indexed by the search engines, etc.

Your friend's comment about the way the pages had been constructed being difficult to work with might relate to the use of a table-based layout and/or code complexity. This is difficult to work with if the site was created as a static HTML site since content would be interspersed with layout, but I would guess that the site is a content managed dynamic site where content and layout is separate. In anything a table-based layout would lose some points in the overall ranking algorithm, although it doesn't seem to do this site any harm (minus points in one area are outweighed by plus points in others). Table-based layouts are still used in some ecommerce systems, e.g. osCommerce 2.2 and you will still find plenty of tables in PinnacleCart, but the general move is towards a more CSS/XHTML styling where tables are not used for layout, e.g. osCommerce will have this in v3 (currently in alpha). Much of these issues are down to code complexity (content to code ratio) and semantics (being able to extract meaning from the content), which are again a few factors out of the 200 factors google considers.

Also, one of the other factors (out of the 200) that helps, is having cushions as a major part and at the front of the domain name.

[sirearl]

cor blimey Paul if I could only explain things as eloquently as you ;)

afraid I only give it a 3 for SEO

200 points only another 197 for me to learn :)

Earl

[now-or-never]

One of the most important factor for getting good ranking in google or any other search engine is your site structure/navigation.....