Seo

[BHPV]

Ok guys i'am a little confused with meta tags and SEO. What the diff and how can seo help my site appear in google at a higher ranking?

Any advice on this would be great

Thanks

[ShopDesigner.co.uk]

Hi BHPV,

Sorry to be vague, but the subject of SEO is vast. I would suggest taking a look at one of the online resources like www.seochat.com (http://www.seochat.com) for some basic advice to get you started.

Good luck!

[I, Brian]

Here's a resource:
http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
:)

[johnm12345]

If you go to google groups there are a number of good groups on SEO.

John
http://www.directink.biz

[Jack21]

There are lot of SEO articles on web. You just need to google it.

[sandpetra]

This isnt a difficult a question to answer. If you want to see instant results (varying in degrees of success depending on the competition you are up again you need to focus on 3 "elements".

Title Element (Tag) - Unique On Every Page With Keyword Phrase (less than 8 words is best

Meta-Description - Unique on every page. Written for Customers, not google. Describe that individual page, not the site. (less than 24 words)

Meta-Keywords - If you can be bothered, 1 or 2 keywords / phrases as seen on the page, not the site.

Unique Title and Meta-description is of paramount importance. Keyword phrases present here should also be present in your text on that page, and ideally should be unique on every page to get into Google's main index.

The single most important element is the Title, unique on every page.
Don't overdo it.

you want to influence Google, not tell it what you want to rank for. If Google thinks you are overdoing it it's as bad as doing nothing (although se ranking factors change minute to minute day to day)

Hope that's some help.

[sirearl]

[quote=sandpetra;260858] (although se ranking factors change minute to minute day to day)


oops there goes another ............................

Bit dramatic ain't we ,your making us all panic :D

quote]


Earl

[sandpetra]

Well I check every 10 minutes and I can assure you it's turbulent at the top for competitive keywords these days earl - just trying to share the sharable knowledge!

I know it was a lot easier in your day. A wee bit of tinkering after Dixon of Dock Green and that was it :)

[sirearl]

Well I check every 10 minutes and I can assure you it's turbulent at the top for competitive keywords these days earl - just trying to share the sharable knowledge!

I know it was a lot easier in your day. A wee bit of tinkering after Dixon of Dock Green and that was it :)

Every 10 minutes :eek:

It was Andy Pandy :rolleyes:

Seriously how and what do you check every 10 minutes?

and what does your wife think of this compulsive behaviour:)

Earl

[sandpetra]

My girlfriend thinks i am mad. :)

I have a lot of clients and I am totally obsessive - not a good mix. Getting better though I have taken on a few bodies to do this sort of stuff now, so i can move on, to well, my own websites - go figure. :|

[Chris Jones]

Hi BHPV, as others have advised the title and description tags are very important and should be the 1st things to get right. If you drop me an email to chrisj at searchlogic.com with your url i can run free sem rport detailing the status of your site and our recommendations for what needs to be done to seo your site correctly

[nsdesign]

My girlfriend thinks i am mad. :)

I have a lot of clients and I am totally obsessive - not a good mix. Getting better though I have taken on a few bodies to do this sort of stuff now, so i can move on, to well, my own websites - go figure. :|

Having met "sandpetra" today for the first time (long overdue), I can confirm the above statement - he's Obsessed (in a good way!!).

Seriously though - great presentation today, and glad we finally caught up and had a (brief) chat... Give me a shout when you get the chance and I'm sure we can do a few things together....

Gary

[sandpetra]

Nice to meet you yesterday. Had a good laugh but boy was I shattered when I got back! I think it overran just a wee bit :) - I'm surprised you all made it!

Keep in touch! :)

[Scribbles]

Hi BHPV,
What everyone has said on this thread so far is quite correct, but what I have noticed is missing is a simple explanation of what SEO is and the difference effective SEO can make to your site, which I figure is what you were after in the first place.

SEO or Search Engine Optimisation is simply the technical, design and textual process of making your website more friendly to search engine spiders (bots, crawlers, etc, the programs search engines send out into the web to analyse your website). This is done by creating your website within current development parameters (W3C) and making it as easy as possible for search engine spiders to navigate around and identify it as relevant for terms (phrases and words) you think people may put into search engines to find you with. (this is a massive subject which goes into the web programming languages that should and should not be used, the structure of the site to ensure that all pages of the site are accessible and are no more than three clicks away from the Home or landing Page, and copywriting to promote the terms you feel your potential customers might use to find you when searching on search engines).

So when someone talks to you about SEO they are talking about what you have done to ensure that search engines can quickly and effectively analyse your website and through your promotion of particular keywords/phrases to register it's relevance for those terms.

The results of effective SEO is that you will be listed in the major search engines (Google, Yahoo!, MSN, etc), and the better the job you do in optimising your website the higher up the listings you come until you're on the much coveted first page. Of course the higher up in the listing you come the more likely it is that you potential clients will find you, and therefore the more money your business will make.

The best thing about SEO is that when you have it up and running it costs you nothing. You do not pay for a "natural" listing in Google, so if you are able to maintain or improve your list positioning you can gain as much or more effective promotion than any paid advertisement or PR campaign, which is why SEO has become so important in recent years.

Hope this helps.

[I, Brian]

SEO or Search Engine Optimisation is simply the technical, design and textual process of making your website more friendly to search engine spiders (bots, crawlers, etc, the programs search engines send out into the web to analyse your website).

That's only the first half of the story, though - the second half is link development to really push yourself into competitive markets.

No one is going to rank for "mortgages" on Google simply through design and text processes - this is where links really need to provide the push.

:)

[sirearl]

That's only the first half of the story, though - the second half is link development to really push yourself into competitive markets.

:)


And the third half :)

Is not for publication ;)

Earl