Key word question

[m1ntie]

I am in the process of writing several articles to publish on my new site and also submit to article sites. When it comes to including key words, is it necessary to use plurals as well as singular? eg entertainer and entertainers, band and bands. The same goes for submitting to directories.

I feel that if you use both singualar and plural, you are in danger the article appearing key word stuffed.

[tbobker]

I wouldnt think so becuase if you look at ad words these two key words are classed as two words not the same. if you use the words naturally i dont think there would be a problem.

[JustOneUK]

Not really, however you should always vary your links if possible.

[temi]

Using plural and singular is a good strategy, as long as you do not over use the words and make it look spammy it should be find. Also, if you are targeting American market you should consider using a mixture of British and American spelling for example Optimisation and Optimization.

[sharon25]

we always use both singualr and plural , and its working pretty well :)