Buy now button

[Dawg]

I want to soften the 'attitude' of the "BUY NOW" button to something more like "ADD TO BASKET": something that is less committal to the purchaser than "BUY NOW!!"
Any suggestions?
Thanks.

[compuclean]

How about "Can You Put this aside for me?"

That's what my wife says whenever she's clothes shopping... Might be a bit lengthy for a button tho :)

[Dawg]

Yeah... I couldn't get "Sod it, put it on one of your cards" on a button either!:)
http://img509.imageshack.us/img509/268/buttongsoditgl4.th.jpg (http://img509.imageshack.us/my.php?image=buttongsoditgl4.jpg)

[Donnash]

Maybe try putting up a "Buy now" (goes straight to check out) & a "Put in Basket" (allows one to continue browsing) up together. Then you can analys which has a higher conversion rate.

What about a "Charge on ex-husbands card" button?

[gary]

Like Donnash says, try one for a while and then the other and see which converts best but I wouldn't have both at the same time as it's just going to confuse people.

[Donnash]

It wouldn't confuse people as they have clearly two different functions. The "Buy now" button would take you to a "check out" page. The "Add to basket" button just add the item to a basket, and allows the user to continue browsing.

[Dawg]

Thanks for replies.

With the new thread on being different started I thought I'd try this:
http://img174.imageshack.us/img174/5994/patassholecopyae0.th.jpg (http://img174.imageshack.us/my.php?image=patassholecopyae0.jpg)
:)