Anyone ever advertised in Living Magazines in Cardiff ?

[Homer J Simpson]

Anyone ever advertised with these guys ? If so, how well did it perform ?

There prices seem a little too high for me as it's a small publication that goes out 5 times a year. They have three different areas.....


"Rates: To help local businesses as much as we can in this challenging economic climate, we’ve held our prices for a fourth consecutive year.



Rhiwbina Living: Business card £52.50, Quarter Page £95, Half Page £185, Full Page £365 (4,400 copies delivered door-to-door by US in Rhiwbina)
Whitchurch and Llandaff Living: Business card £55, Quarter Page £110, Half Page £225, Full Page £450 (6,000 copies distributed free throughout Whitchurch, Llandaff and Llandaff North – shops, supermarkets, surgeries, coffee shops etc)
Danescourt Living: Business Card £25, Quarter Page £49, Half Page £99, Full Page £199 (1,500 delivered door-to-door by US in Danescourt. Please note that this is an A5 publication)"



The above it taken from here (http://livingmags.co.uk/blog/2012-rates-dates-and-discounts-prices-held-for-a-fourth-consecutive-year).


The quality of their print is very good, but not too sure about the content. That said I only have one issue from one of the areas that they cover. I think I'd rather pay less for a larger circulation with better content and slightly lower quality print.

[mit74]

i've had a call from these guys and a couple others working around cardiff. You need to be very careful using mags like this. In my experience they don't pay especially at that price.

I can't speak for this one in partiular but mags like this get most their income from targetting new businesses rather than return custom.

[Homer J Simpson]

Yeah, tempted to keep my eye on who keeps advertising in there (and who doesn't) and give a few of both groups a call to see how they feel/felt about advertising in them and if they were worth the money.

[stevednp3]

Yes I have done in the past and had zero return :redface:

[Homer J Simpson]

Thanks, good to know. I think they need to:-

Have more and better content
Reduce the paper quality (it's almost like card)
Increase their distribution/circulation numbers
Reduce their advertising costs (maybe compensate by having more ads placed with a bigger magazine that has more content, point 1).

It should then be able to produce the same/more amount of income form advertising whilst becoming a better publication with a wider audience. This of course will cost them more time in staff/labour etc, but not sure they'll be around for long if their prices are that high and the companies are getting little/no return for their money.....