New Business In Need Of Some Exposure & Marketing Help

[trevormcdermott]

Hi Everyone,

I am in need of some help for my new business. I am selling gay greeting cards online. So far I have been running three months and orders are growing week-on-week. See gaycardshop dot com

I was told that to get some exposure in front of the right people I should send a press release to all of the gay magazines/press.

I have never written a press release before and have no idea what it should include or how it should be tackled. Can anyone help?

Thanks in advance, Trevor

trevormcdermott at yahoo dot co dot uk

[MarkPearson]

Welcome Trevor,

Good to see you have joined this forum!

There are lots of great PR people here, I am sure some will help you out.

Good luck with your venture.

[creacom]

Hi Trevor

Take a look at the Press release section of this forum to see some great examples. Also, this website http://www.pressdispensary.co.uk
gives a good guide on how to write a press release if you really have to do it yourself.

Otherwise, I would recommend getting a professional on the job to write one for you.

Magazines and the gay press would be a good start. How about sending flyers to gay bars, clubs, groups etc... To spread the word about your service.

Jacqui

[FunkyBears]

Hi Trevor,
Great site and a great idea. I think your best markeing strategy would be to send out cards to all gaymagazines, web sites etc with a hand written message about you and you service. There is nothing better than sending out your product with a personalised message. I have a great deal of experience marketing to the gay community and have received fantastic feedback. Check out my 'Gay Bears'
http://flyingcards.net/catalog/index.php?cPath=39_58&osCsid=c497d84521fe22c4f2501b8643ffbd35
When we opened our personalised Teddy Bear shop in Blackpool I send out postcards from our shop in Benidorm to all the Gay friendly hotels with a message Your Bear is in the post Muchos Besos Paul xxx
Then followed this up with a sample bear. They all loved them it created a great deal of orders and a tremendous amount of goodwill
Good luck I'm sure with the right exposure you will do very well
Muchos besos
Paul

[trevormcdermott]

Thanks Mark, Thanks Jacqui.

I think flyers is a good idea, but for now I will start with the press release to keep costs down and tackle the flyers next!

Cheers, Trevor

www dot gaycardshop dot com

[FunkyBears]

I'm 100% sure your cards would work better than Flyers
test both
Paul

[trevormcdermott]

Hi Paul,

Thanks for your replies, good idea about the cards, I'll get sending some!

Thanks, Trevor
www dot gaycardshop dot com

[creacom]

Eeek have to admit - I didnt look at your site ! So my impression was that it was an e-card business ! My apologies.

In that case yes, your cards will be much more appropriate to send out with the press releases. Only thing is that with clubs/bars etc it is going to be vry pricey to use them as promo material. So you could maybe do a mini version of you decide to go down that route.

Good luck

Jacqui

[trevormcdermott]

Hi Guys,

Thanks everyone for your help.

A big Thank-You to Jacqui at Creacom who has been very helpful in producing 5,000 business card flyers which I have a team of people distributing at this weekends Soho Pride, then hopefully another 5,000 at next weeks Brighton Pride march/concert...

I'll keep you posted on it's succes.

Thanks again, Trevor

[Michael]

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