Adwords

[ohanlonj]

Hi
I have been using Adwords since December last and the report is showing that there are over 400 impressions per day on site - but the orders are minimal.
Can ayone advise me please on how to get more hits and possibly orders on site?
Many thanks, in anticipation, for any assistance
Regards
John

[Enigma121]

John,

By orders do you mean the click rate on the ads?

[Mwebb]

Maybe consider using someone like www.top-click.co.uk Rob is a member here.
He will obviously take a fee, but he may get a better result with the post fee amount you have, than you would with the full amount...(does that make sense?)
Might be worht a try, if you cannot get it to work for you?

Michael

[eMarketing Mark]

There are two elements here - clearly once you have managed to get people on to your website, then you need to be able to successfully get them to respond to your call to action and guide them to your target areas. However, you need to get them through to the right place on your site using AdWords and that seems to be your question here.

When creating a Google AdWords campaign, there are several elements which have a real influence on how effectively the campaign will work and a number which play a key role in this.

Some of the most important ones are:

• establishing your target audience
• correct keyword selection
• good AdGroup creation
• compelling Advert text
• relevant landing page

There is also the requirement for all of these elements to work together and effectively create a funnel which will help to direct potential customers from when they type their search term into the Search Engine through to the call to action page on your website.

The 3 main eleemnts are:

Keyword Phrases: first of all you need to ensure that you are attracting the right group of Search Engine users, which you do by selecting the right keyword phrases. You can choose as many relevant ones as you like but, because the adverts are linked to an AdGroup in Google AdWords, you will then need to divide them into AdGroups focused on keyword phrases that cover a similar area which can be represented by the same advert.

Advert text: this should reinforce the keyword phrases you are targeting and, ideally, should contain those words as well. This reassures the searcher that they are looking at an advert which will lead to exactly the information they are looking for. (Also helps in the AdWords Quality elements which influences advert position). It can also filter out those who are not appropriate by focusing further on the products being offered. There is no point allowing someone to click through to your site looking for a solicitor in London when you are based in Birmingham - you pay for the click with little chance of winning any business from it. Judge your audience and adjust accordingly.

Landing page: at worst the advert should point at a specific page on your site which covers the same area as the initial keyword phrase and at best it would point to a special landing page you have created which is focused on the subject matter of the keywords you are targeting. (This isn't a so called "doorway page" so don'y worry about natural rankings). Do not just send visitors through to the homepage - this is just like saying “ok you’re in the right place, now let’s see if you can find the information you’re after”, a bit like “hide and seek” if you like! Not the recipe for capturing that warm lead and showing them that you can answer their needs!

By linking these three elements you are creating both a funnel and a filter at the same time, and when done correctly will deliver only targeted visitors who are interested in what you offer through to your website. But you should not just have a single funnel - remember that each AdGroup is a separate funnel aimed at a different set of keyword phrases, so by putting them all together you get a whole series of individually targeted groups of customers arriving at your website.

Sorry for the long outline but hopefully a useful one.

All the best,

Mark
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Mark White
Internet Marketing & Business Blogging Specialist
Rosetta-Alba.com
BetterBusinessBlogging.com