Conversion Rates - making use of this page?

[BlackBerryUK]

Hi All,

we have many pages that are similar in design to this one, which job to act as a specification page for mobile phones (http://www.airtimemanager.co.uk/Phones/Nokia/N70.aspx). My Q is: how can we make use of these pages to promote our services and make higher conversions?



many thanks for any input

[SteveGibson]

It depends on how and why users arrive at that page.

I've really no idea what they expect to see or what they're likely to need to see to help them make a decision.

There's a few things on the page that I think are probably an impediment, but I don't know the marketing process that has taken place for someone to arrive there, so I can't comment.

I had a look at your homepage and the message I got from it was:

"This is very technical. If you don't already understand all the jargon, you're buggered."

Now, you may be deliberatingly targetting the people who are either
mobile phone experts or already know what they're going to buy.

In which case, you might want to give the impression that the site is for those who understand what they're doing.

But, if you want the chunk of the market who need their hands held, I think you need to have another look at your approach.

Hope this helps.

Steve

[BlackBerryUK]

Hi Steve,

thanks for the reply - so do you mean we need to make it simpler? or more salesy?

customers land on that page if they are looking speciafically for that mobile. others come across it, when they have seen the services on offer with airtime manager and then they are looking for the right phone.

thanks,
T

[SteveGibson]

thanks for the reply - so do you mean we need to make it simpler? or more salesy?

Your homepage?

When someone lands on your homepage, you present them with a vast number of choices (different things they can click on). They've got to make a decision.

And, if you're selling to someone, it's a mistake to force the prospect to make a decision he's not capable of making.

Why?

Because his decision will rarely be to buy from you at that moment.

He'll probably either go away and think about it (and probably never come back) or go to a competitor who offers him a simpler, easier to understand choice.

Now, I've no idea if your visitors are able to make the decisions your site forces upon them.

After all, I never came to your site as a prospect, I arrived as a marketing strategist who was there to give feedback.

It may be that your prospects understand the choices.

Hope this helps.

Steve

[BlackBerryUK]

as a matter of fact it does Steve.

thanks :)

[Copyqueen]

Hm, I agree with Steve (who always has an intelligent point to make) - the first task is to identify your users. Who is arriving on this page?

If it is aimed at a general professional audience, I would suggest making the copy more user-friendly. This doesn't mean ditching the jargon but explaining it, in a benefit-orientated, chat-in-the-pub manner.

What does it do? Why should I get one? How will it make my life easier? Some reviews or testimonials from customers who use one might be a good idea as well.

I think the call to action is also a little late, and a little weak. It would be good to provide more options for the user - an online price or an 'email a consultant' button for those who don't have a phone to hand.

If you'd like to talk more about improving the copy give me a shout!
Anna

[BlackBerryUK]

i really need to look into the call to action points ur right. with regards to the copy - the site owner is targetting business people. so really he isnt looking for salesy sort of copy more like sharp to the point information. I might pass on these comments to him and see what he has to say:)

thanks a lot