Advertising on lorries parked in farmers fields

[Tin]

Hi

Just wondering if anyone has any experience of renting one of those artic trailer sized ads that you see close to motorways?
I've just rung one guy up and he wants £2K for a 12 week period plus the price of the printing on top. Sounds a lot to me for a rusty trailer with flat tyres :wink: but I'm open to any thoughts positive or otherwise or better still, actual experiences.

Cheers

Ray

[Hedgehog Toys]

Yeah but it's not the trailer people look at, the adverts are huge and the exposure is enornmous.....can't help wondering if they have been the cause of any crashes though.. :lol: :lol:

[creospace]

why not ring the people who are advertising and ask how it's going for them?

[Tin]

Hi Hedgehog
I think it depends on the topic of the ad... some are better than others :wink:

[Tin]

Hi Creospace, there's no ad on it at the moment which is why I'm thinking of running one. The ad is in a really good spot though and on an extremely busy motorway. Obviously, it'd be pointless to ask the farmer but there's a kitchen company who seem to rent a load of them up and down the M6 so I presume it's working for them?

[mattk]

Surely by the time people actually get to work/home they've forgotten the ad? Jeez, I can't remember a thought I had 3 seconds ago, let alone an advert 3 hours ago!

[Hedgehog Toys]

Thats what I mean, I wonder how many people have crashed whilst trying to write down a phone number or web address :lol: :lol: :lol:

[Tin]

Matt wrote:
I can't remember a thought I had 3 seconds ago
we all know you're the exception Matt :wink:

[UK2004]

Anyone have aweba ddrss for people organising this by any chance?

[SillyJokes]

I'm sure if you have a snappy URL (I'm sure I saw something like M42LOANS.co.uk the other week on the M42 and people are passing each day on their way to work it would eventually sink in.

You get a tremendous footfall past the banner. I would have thought it is much better than advertising in the back of a magazine.

People only crash if it is a lady with large assets and they can't take their eyes off her.

[amcphillips]

As far as I know this advertising is slightly contraversial as I believe it is technically illegal to advertise at the side of a motorway. I thnk the Government may also be looking to introduce legislation to definatley ban this. Will see if I can find a link.....

[multilingual]

I don't think it is illegal as long as it is a 'mobile' advertisement. If the ad was plastered onto a permanent billboard type sign then it would never get planning permission.

The best way to do this is buy an old 33' artic box trailer (you can pick them up for about £1500). Write up your own advert on the side and then approach a farmer and offer him £5000 to stick it in his field for the whole year.

JB

[Tazuk]

but in the mean time if you want to know where to advertise take a look here.

http://www.advertisingonmotorways.co.uk/

Tony

[Tin]

Multilingual, you're quite right about it needing to be a mobile advert.

Amcphillips, I too read somewhere a while ago about government plans to make it illegal to do this but I suppose it's a case of 'make hay while the sun shines'.
It seems it's also about local byelaws. I know of a guy who advertised on a trailer in one particular county but was forced to remove the ad by the local council as it broke a little known byelaw. He then promptly placed the trailer ad in the neighbouring field as that county has no prohibitive byelaw.

I've just checked on ebay and there's a 40' trailer going for £350 any takers interested in a joint advertising scheme? :wink:

[Tin]

Cheers for that link Tony :-) the prices make my guy sound a bargain :roll:

[WakingDragon]

memorable? There's one on the A12 near London for Bonzer Potatoes that I think has been there forever. Never made me buy potatoes from there, but if I lived there and need some potatoes I guess I would know where to go ;)

[Tazuk]

I may rent 1 and place a large ad saying

"KEEP YOUR EYES ON THE ROAD"

tony

[Tin]

LOL :-)

[Cornish Steve]

I'm sure if you have a snappy URL (I'm sure I saw something like M42LOANS.co.uk the other week on the M42 and people are passing each day on their way to work it would eventually sink in.
This is the key. What URL address or freephone number can someone memorise easily?

As far as I know this advertising is slightly contraversial as I believe it is technically illegal to advertise at the side of a motorway. I thnk the Government may also be looking to introduce legislation to definatley ban this. Will see if I can find a link.....
What else does the government plan to ban? If we're talking about private property, what right does the government have to interfere?

[amcphillips]

It's based on safety grounds to keep peoples eyes on the roads I believe. IMO the adverts don't have any effect as long as its not an advert for Spearmint Rhino or something!!! :wink:

[fastfences]

It seems it's also about local byelaws. I know of a guy who advertised on a trailer in one particular county but was forced to remove the ad by the local council as it broke a little known byelaw. He then promptly placed the trailer ad in the neighbouring field as that county has no prohibitive byelaw.


Same happened in Wychavon (Worcestershire council). The land owner is a Turf grower and leaves an artec fully signed near the end of a field. Council told him to move it, he refused. Was prosecuted and is now pending appeal. Unbelievable!
Cheers, Nigel

[Tin]

I can't help feeling the 'Big Brother Syndrome' here. I understand a driver has a duty of care whilst driving but commercial adverts are everywhere not just alongside motorway fields. :-)

[10 Yetis]

Those who read Marketing Week and Marketing will have seen that this fandangling roadside motorway ads saga has been dragging on for a while.

It drives me up the wall... I can see both side of the argument but I do think the gov't are going over the top in trying for an outirght ban and the advertising standards agency are not really getting involved which makes it worse as they are supposed to be the experts.

That being said, if i remember rightly there was a crash recently in Wilts and I think the police blamed the roadside advert?

Fully agree that a short snappy URL is vital.

I once worked for a company where we trialed ad-cow-jackets on cows that were in a field by a roadside, mainly A roads and only for a test. The publicity was good for the brand of ice cream.

This was also used by a political party in the same region (copy cats) where they paid a farmer to kind of part-dye the side of the cows in the parties colours.

Ho hum

[fastfences]

That being said, if i remember rightly there was a crash recently in Wilts and I think the police blamed the roadside advert?



So we don't blame the driver now? I'll remember that if I run over a Nun on the way to work tomorrow.

'Sorry, your worship, it was the sign of our Lord walking across the road that may me say 3 'Hail Marys' at which time I broke into a sneezing fit and ran over the poor Nun. I do recall an advertising sign for pantyhose that captured my attention, and for that reason, your worship, I plead Not Guilty of culpable driving.
Cheers, Nigel

[Mwebb]

Andy,
I have had my suspicions for a while that you were actually mad.

Thanks for the confirmation!!

Michael

PS Already ordered the spray paint...watch out colchester cows, your getting branded with the Justcarsonline Logo!!!

[10 Yetis]

Nigel,

Heard the one about the two nuns driving down the road when they get cut up by a boy racer...?

The nun driving turns to the other one and says, "show him your cross"...
The other leans out of the car and shouts, "you f**ing wan***, do that again and your going to hell".

Old ones are the best. :D

[Tin]

Thanks Andy, I must remember that one next time I visit the convent, I'm positive it'll go down a treat :wink: but do ya think I'll go to heaven if I mention it?

[Stationery-Direct]

QUOTE: "Thats what I mean, I wonder how many people have crashed whilst trying to write down a phone number or web address "

Why dont the "had an accident? we can help" companies advertise on there with big bright letters and maybe some flashing lights he he ;-)

[c4l]

I'm currently in the process of doing the following:

1. Approach haulier and ask if he has any spare trailers that I could rent - they all have a few old ones knocking about - my dad is a director at a big transport firm - he's told me this.

2. Get a big banner made up - removable. ColourBanners.co.uk seem reasonable.

3. Hang banner on trailer.

4. Approach farmer and give him the key to the trailer. The farmer I've approached likes this as he can store some animal feed in the back so he doesn’t have to keep trecking back to his yard. Prepared to do it mega cheap - like £30 a week - pays for his Saturday night drinks!

Jobs a good un! Not a motorway but a major route.

Exposure = 15-20 cars per minute each way (seen a traffic flow survey in the paper the other week for this road!!) = approx 400 cars per day = approx 12000 cars per month.

5% success/sales rate is still 600 hits to my website.

Currently looking at an even busier site with an even brighter banner!

[multilingual]

Nice idea :)

Be better to buy an old trailer though as you might have problems in hiring one.

If it is stuck in a field in the pouring rain and they want it back then you might struggle to drag it out of the mud. Plus, if it has an MOT it will have at least 8 good tyres on it which could be stolen / slashed.

Also if it is not yours, and you are hiring it, then you will have to insure it. I can't see an insurance company being too happy to insure a trailer full of straw sat in a field. :)

JB

[MaverickJGR]

Do you think this type of advertising would work if I built an oak 'garden office'/ extension in a field with a mobile banner advertising our website next to it. Would this breach the 'mobile' part of the law, although the ad is mobile?

It sounds like an inexpensive way for me to get people to see our product, can anyone see any drawbacks?

[MorrisSelfStorage]

My dad has a piece of land (100 acre) at the side of the m1 - jct 30 area.

We have not looked into trailer advertising - but if the £££ is good. We will consider it! Could get a few trailers on it!

Ben

[please help]

billboard advertising has proven more of a roi than moterway adverts.

[please help]

Do you think this type of advertising would work if I built an oak 'garden office'/ extension in a field with a mobile banner advertising our website next to it. Would this breach the 'mobile' part of the law, although the ad is mobile?

It sounds like an inexpensive way for me to get people to see our product, can anyone see any drawbacks?

The law dictates *spelling :*)* that for it to be considered to be mobile it must be on wheels, even if that just meens getting an old shopping trolly and attaching it to that.