SEM - Mus-read list?

[Kingdingle22]

Hi guys,

Can people add a couple of books/articles you feel are 'must-reads' for people learning SEM?

I'll start with one I just finished-


SEO Book
Really, really good overview of everything!

[Ali-v-8]

Bit dated but still fun to read for all SEO Geeks (http://www.ukbusinessforums.co.uk/forums/showthread.php?t=32162)

[Kingdingle22]

Nice one.


Any more anyone?

[Kingdingle22]

bounce....!!

[SFD]

Read less, do more