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Rob
3rd March 2006, 07:12
There seems to be one sad fact of life that all business people have to face - sometimes banks and Bank Managers just don't 'get' small businesses.

They claim to understand the problems you face, the issues you have to tackle on a day-to-day basis, but at the end of the day they aren't there for you when you need them.

Yet, according to Rob Warlow of Small Business Success, many business owners are usually equally to blame - they think they can turn up at the bank, give some half baked story about their idea or business and walk off with a couple of thousand in their back pocket!

But now small business owners can get a real edge by learning the secrets of getting your Bank Manager to say yes!

Rob Warlow has drawn on his years and experiences in banking to write a powerful new e-book called 'The Secrets of Getting Your Bank Manager to Say Yes!'

Rob says, “No one is better qualified to reveal the all secrets of getting a small business loan than someone who has been at the sharp end. This e-book contains years of hands-on experience gained during my time in a major bank dealing with businesses of all sizes.

“I've dealt with small businesses and large businesses, said yes, said no and said maybe. I know exactly how a Bank Manager thinks because I've been one!”

This 246 e-book gives you all you need to know about how to deal with your Bank Manager. You'll get ideas, tips and insider knowledge such as:

- How to choose the right Bank for you

- How to build a rapport with your Manager

- What information he likes to receive

- What turns him on and what turns him off

- A 9 step process to prepare for your interview

- The insider's story on how he will assess your request for a loan

- How to negotiate a great deal on your interest rate and fees

- How to read and understand your Annual Accounts so you can speak the same language

This is what some people have said about the information contained in 'The Secrets of Getting Your Bank Manager to Say Yes!'.

"Wow Rob - there is so much in there - I like the summary sections, preparation, questions for bank manager, rehearsing, body language, belief, win-win solutions, etc. It's very comprehensive indeed. I like the links through to other resources - this has surely got to be THE ONLY book anyone starting up will need....."

Deanna Derbyshire
http://www.sensualreading.com


"Rob has written a great guide to raising finance for small businesses. It's such a powerful technique to be able to understand how the person the other side of the desk is thinking. Read Rob's e-book and you'll get the insights from his many years of banking experience. I've been a qualified accountant for more than twenty years and I picked up pointers that I had never appreciated before."

Paul Simister, Director, Planning & Control Solutions Ltd
http://www.plancs.co.uk

"Rob - this is a 'big' ebook! It's exactly what people want and especially done so well."

Peter Hale
http://www.teneric.co.uk

For more information on what secrets you can learn and how to gain the edge when it comes to dealing with your Bank, go to http://www.smallbusinessloansecrets.com

RELEASE ENDS

For more information Rob can be contacted at warlow@smallbusinesssuccess.biz

SteveGibson
5th March 2006, 14:39
I'd like to read what the PR experts think of this, particularly its structure.

To me, it reads like a sales letter (that doesn't have a headline), particularly because of the testimonials near the end.

So, my question is: would the structure of this PR be a turn off to most journalists/editors?

I would have thought that a more attention grabbing, "story oriented" format would be far more likely to result in coverage.

e.g.

"How to Turn On Your Bank Manager"

For most businesses, getting a loan from a bank manager is a lottery.

But now the secrets of getting him to say "yes" have been revealed by former bank official Rob Warlow.

(and so on)

So, PR people, what do you think?

Steve

Jayne
5th March 2006, 14:52
Steve, I don't think Mark would like me to turn on my Bank Manager :lol:

Sorry couldn't resist.

Jayne

10 Yetis
5th March 2006, 16:19
<pokes head above parapit and gently mumbles>
Its a sales letter
<get back under parapit and waits for in-coming assault> :D

sorry, just my opinion.

I know that if I say "it'll never get picked up", I will sit down to my pilchards for breakfast tomorrow and see it on the front of the Guardian (the paper of choice for Yetis).

So, as they say out West, 'The proof of the press release is in the coverage', lets wait and see.

Obviously, I genuinely hope it gets coverage cos its a forum member.

Rob
6th March 2006, 09:13
Hi all,

Glad to see it has stimulated some debate - if for the wrong reasons! I can see the points made. Perhaps I should engage a 'proper' pr person to take a look.
Thanks for the honest feedback.

Jayne
6th March 2006, 14:25
Andy 10 Yetis is a proper PR person. He often jokes around but what he says is usually top advice. Many members will tell you, he is the top of his game and if you ask him for a more detailed version of the above comments, he will probably help you.

It depends how busy he is, to how long an answer he gives you on the forum.

Jayne :D

Rob
6th March 2006, 15:32
Jayne,

I pm'd him straight after I posted my reply! We are already in talks. There's a good lesson here - never think you can do it all; realise what you are good at ... and pass the rest over to the experts!

Jayne
6th March 2006, 15:38
Too true Rob :D

I've done things in the past that I thought were great, then you show someone else and they find faults you have missed.

You do miss things with concentrating on things too hard. It nice to get a fresh pair of eyes to looks at it, or a pro if you can afford them.

Jayne :D

gracyparker
14th November 2006, 05:13
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