The New Rules of PR

[Richard Glynn]

Good read this. Probably more of interest to my PR-pushing chums out there ...

http://www.marketingprofs.com/6/scottDM2.asp

Good site - with plenty more thought-provoking marketing features.

[SillyJokes]

He advocates writing a release eveytime some takes a lunch break - doesn't this flood the web with dross? Surely visitors know the difference between interesting news and the same old puff?

[Jayne]

It sounds like he's telling you to spam everyone :lol:

Oh I sneezed, quick do a press release :lol:

No wonder forums etc and public net places get spammed, with people like this a roll models. We need to listen to the 10 Yetis group on this issue, these are the people i'd trust, they have training and experience on all PR!

Some people read a couple of books on something and think they are bloody experts, then start telling others how to do there PR and other stuff! I personally will only listen to the experts on this, as your business depends on not listening to someones interpretation of it! :D

Jayne :D

[Richard Glynn]

Wow - I sense a heated debate.

The problem is that Search engines only see keywords - they don't differentiate between dross or otherwise.

To be fair to the guy he does say..

find good reasons to send them all the time

The point is that there are no journalists saying what should be published or not on the net. There are forum moderators but the internet spirit of free speach means that dross is as welcome as carefully-crafted prose. And either one might well boost your ranking on search engines.

I can go and post a news release on the press release section of this website right now for example. Nothing stopping me. But it'll be much harder work for me to get it picked up by The Times.

That means that instead of writing a release for a journalist - who then interprets it. You can write a keyword-laden web-optimised news release with the end reader in mind.

From a personal point of view I would focus on the businesses who have good reasons to send out news releases but don't. That's a missed opportunity. Most PR people worth there salt will find loads of news that many businesses didn't even realise they had. That will increase the amount of news releases - but that doesn't make it dross.

[Jayne]

lol.. I will add Richard Gylnn to my list of forum PR people now. I didn't realise he was a PR person too!

Didn't like the article much, I am anti spam and some people will read that as spam is OK.

Jayne :D

[10 Yetis]

Interesting this... (to PR people only - i guess).

Rich... a bloody great read. I got half way through this and suddenly thought... "oh my god, the gov't have actually done something good" - maybe by accident.

I will endevour to explain... but first up, I better admit, I am one of the "old-school" pr's mentioned in the opening salvo of the article :D

Going back to the gov't bit... anyone who has worked in PR in the financial services, utilities or food industry will know that these industries are heavily regulated.

In recent times one of things to have fallen out of regulation, regardless of sector, is that any press release that promotes a product must not mislead or make false claims about that product or service, or you face a hefty penalty (where as in the "olden days" we could say anything!)

The other thing is that the gov't (or more specifically the various regulatory bodies) say that best practice is to put the press releases in the public domain, i.e. on the net or publicly accessible places.

This has mean that even dinosaurs like me have had to sit up and make the copy almost like a glossy consumer facing document rather than a straight forward media release... hence my opening statement about the government doing something good... they have made the PR industry (or at least those of us who have worked for a regulated company) actually move forward in press release style to the type of thing your post mentions.

To further the debate a bit, heres a thought; human nature is such that if you think you are reading something that "they" don't want you to, it makes you pay more attention... the ideal way to make people take the details of the story in much more?

I think all PR's have had those calls on a saturday afternoon about a product you once press released back in the day from a customer wanting to know more having read a release and thinking you are the person who knows.

Yep, its official, I am not even old-skool anymore, I am historic! Darn it.

[daveashton]

Did not some great mind on this forum say that doing lots of press releases on the distribution sites worked well? and had several benefits including generating links, free pr etc.

Did that same person get complaints against them as a previous member of the forum who worked in PR slated his theories, but because he new he was right he fought back for the benefit of all.

HI know his only desire was the truth to be known that free PR was not a dream, Yes it could not replace a PR company, but this his solution and recommendations could help many who could not afford a PR agency.

So he fought back and posted evidence on this very forum, only for threads to be deleted and warning given by moderators because the PR person did not like what he was saying.


Who was this visionary I here you ask?

Well it was

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Ok it was me!

[Jayne]

Go on then Dave.. say it!

Told you so :lol:


Anyway, you're not a full member on here until you have had a good slapping off the mods, don't worry, you are not alone. I quite enjoy my telling offs :lol:

Jayne

[daveashton]

What my sweet Jayne has been told off as well!

It's a shame we cannot post what the reasons were for without them hitting delete!

[Jayne]

I'm always in bother :lol:

Jayne

[10 Yetis]

Who what where when why?

Dave? Whats happened there? Who had a go at who and what?

I am confused (generally)

[Jayne]

You have to check the forum every day, so you don't miss anything! Like I do :D

Jayne