whats in a name.......

[Shelley]

How important is a name for your business.
As yo know (already posted about) im having a small revamp to my premises. But what about a complete name change....
Whats in name? have been looking for ideas and shortening what i have already. But not sure if its a bad move. any suggestions. Do i throw away the rep of name i have been using for 3 years, or start afresh attracting new clients. LIke to a name that sticks, or speaks for itself.

[Rob Holmes]

Hi Shelley,

Your question reminded me of a post EagleImagery did a while back..

http://www.ukbusinessforums.co.uk/ftopic4188.php&highlight=brand

in it theres a section on lifecycle of a brand image - it might help :)

Rob

[Shelley]

thanks rob just looking

[kartel]

With regards to a Name Change I would ask yourself . is the name you have now recognised and looked at with respect. If so why change it. Or will changing your name make things better for you as a Business,

For example ASDA changed the name of a product which was originally called Farmstore's to a new name called Smart Price. They launched Smart Price as a new fesh Product in a big publicity stunt. and in essence it was only a name change.

Maybe this is an Option to relaunch your company if things a bit slow at the moment. do like a relaunch with brand new name and image but same product. might generate some new business but always a risk .

just my humble opinion hehe. .regards Kartel

[nick72]

I'll hand you over to my good friend Guy. He knows a thing or two about companies names and things:

http://blog.guykawasaki.com/2006/02/the_name_game.html

If you lot aren't reading his blog you really should be asking questions!!!