View Full Version : Adwords Broad Match - Great News!
directmarketingadvice
15th July 2010, 13:00
Broad match just got a lot better:
http://www.rimmkaufman.com/rkgblog/2010/07/14/broad-match-modifiers-are-here/
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280
Steve
MASSEY
15th July 2010, 13:05
They should of done this ages ago.
I will be more inclined to use adwords now. As soon as my sites are up to scratch.
directmarketingadvice
15th July 2010, 13:06
They should of done this ages ago
For a long time, I've been saying there should be 4 types of match. Now it's come true.
Steve
NutPog
15th July 2010, 17:39
I've been using this for a good few weeks now, and have seen solid results.
Definitely worth doing if you're thinking about it!
garyk
15th July 2010, 18:17
For a long time, I've been saying there should be 4 types of match. Now it's come true.
Steve
I took your frustrations Steve and when I was hanging out with Larry and Sergey I told them what you wanted and there you go! :)
J-Wholesale
15th July 2010, 22:05
... Each word preceded by a + must appear in the user's search exactly or as a close variant.... Doesn't the 'close variant' mean that it's still a broad match, just not quite as broad as before. You still can't insist a particular word appear in a broad match as is, or am I reading it wrong?
directmarketingadvice
16th July 2010, 06:10
Doesn't the 'close variant' mean that it's still a broad match, just not quite as broad as before.
Pretty much.
You still can't insist a particular word appear in a broad match as is, or am I reading it wrong?
That's the way I read it.
Steve
matt.chatterley
16th July 2010, 06:20
Thats the way I read it too - broad match with required elements - which is great. The first article hints that it's only available in the US as yet? Has anyone been able to start using this on these shores so far?
directmarketingadvice
16th July 2010, 08:53
Thats the way I read it too - broad match with required elements - which is great. The first article hints that it's only available in the US as yet? Has anyone been able to start using this on these shores so far?
The google link I gave says it's available in every country.
I just tried it yesterday, and it was on a campaign where I've already covered a lot of these searches, so no impressions yet.
Steve
matt.chatterley
16th July 2010, 08:54
The google link I gave says it's available in every country.
I just tried it yesterday, and it was on a campaign where I've already covered a lot of these searches, so no impressions yet.
Steve
Ah. Sure I read US! Must have been a case of early-morning-eyes. :)
Have a few campaigns to set up next week so may well do a few tests on it at the same time!
NutPog
16th July 2010, 15:10
Ah. Sure I read US! Must have been a case of early-morning-eyes. :)
Have a few campaigns to set up next week so may well do a few tests on it at the same time!
It's up and working, and has been for a couple of weeks now :D
more info: http://adwords.blogspot.com/2010/07/new-keyword-targeting-feature-rolling.html
webboy
16th July 2010, 16:28
Broad Match will create more clicks and the cost of your ad-words account will run in to the sky!! , So be careful and check your budget monthly to get targeted traffic and not (pie in the sky traffic ) that's help your ROI.
just a word of warning from a Adwords expert spending over a 1000 a month
Jazz Trio
16th July 2010, 19:39
Yes, it's definitely available in the UK; I've been using for about two weeks. It was only available in UK, US and Canada, but seems to be generally available now.
It's much tighter than Broad Match, as by 'close variant' they mean very close variant such as plurals and misspellings, NOT synonyms, (so-called) related words, etc. which is what I've been having huge issues with Adwords about.
It's definitely a big step forward, and something that always should have been available. However, it has not been widely publicised, and the decidedly unhelpful 'support' staff do not seem to fully understand how it works, or even know that it's there. I only found it by accident after wasting large amounts of money on Broad Match advertising, where 'tudor church music', 'barge hire' and 'bouncy castle hire' are considered synonymous with 'Jazz Trio'!
When I complained about the irrelevance of such queries I was told (repeatedly; they always paste and copy the same answers) that I should add unwanted terms as negative keywords! When I suggested that this meant going through the dictionary, starting with 'aardvark' and ending with 'zymurgy', they told me I could use Adwords Editor to add large numbers of negative keywords! I would have taken that as humour if they hadn't pointed out that I also have the option of deleting my account!