View Full Version : PPC - bidding on your own business name?
Alicatt
7th July 2010, 15:19
Recently read an article which suggested you should buy your own business name as a keyword in your Adwords campaign, albeit with a low CPC bid.
It generated some debate and I wondered what the PPC experts on here thought?
The original article is here:
http://tamebay.com/2010/07/10-reasons-to-buy-your-own-business-name-in-adwords.html
david rushton
7th July 2010, 16:01
Personally I always think bidding on your own company name is a good idea - I always bid on any key words a client would use or is using to find a client's business - this includes the company name.
crossdaz
7th July 2010, 19:32
Recently read an article which suggested you should buy your own business name as a keyword in your Adwords campaign, albeit with a low CPC bid.
It makes sense - for example you may rank well for the exact name but not for the plural and other variations. Pay per click gives you the ability to be on the first page for all of these at very little cost.
thesslstore
8th July 2010, 05:22
Hello friends,
Yeah..!! PPC helps you to get the rank on the first page.. and if the business name is the same as which you are using the keyword then it will really helpful..!!
CraigieDD
8th July 2010, 08:46
Last year there was a report by Marketing Sherpa that showed that confidence in a brand is increased in the users mind if they see a website showing top in the natural search and placed in the sponsored links.
However, it also showed that if you are showing at number 1 for all your brand related phrases then there is no evidence that you actually make any more money by including a sponsored link too.
It makes sense - for example you may rank well for the exact name but not for the plural and other variations.
I think you may find that Google knows how to handle plurals nowadays. Personally I would not bother with Adwords if my business name was unique enough to always be in the top slot.
When going to a website like Amazon or ebay I often just type this into the Google search box because it is quicker than going to the address bar and typing in the actual address. If the website I am seeking is at the top of the organic results and it also has a sponsored link I may just click the sponsored link because my cursor reaches it first meaning that they have just wasted a click on their business name.
To me that is an unnecessary spend.
Alicatt
8th July 2010, 09:52
Thanks for your thoughts.
I'm at No 1 spot (and 2 mostly) for all the main variations of my main business name, so I didn't really see that it would gain me much. Also the only sponsored link showing for these is something completely irrelevant (someone isn't using negative keywords very well).
Probably worth keeping an eye on it in case any of my competitors start having ideas!
1weekSEO
8th July 2010, 10:56
Another aspect to consider if you use affiliates - you need to bid on your brand name before they do.
I was down this road 3 weeks ago, I didn't set my affiliate T's & C's against bidding on our company name and was paying £6 commission per sale when a 0.05p click would have done the job.
It's all sorted now, even if you type in the brand name, G page 1 all the results on page one are the brand name, yet people still click and buy from the Adword.
Costs about 20p per day so we're ok with that.