Hello any advice on where to send press releases?

[jk]

Hello people
can anyone give me any advice on where to send press releases? Any help is great im stuck. Cheers JK

[10 Yetis]

JK,

The sadistic side of me wants to simply say, "to journalists"... the nicer side of me is more helpful though.

What is your product and release hook and between our collective PR media might on here I am sure we can all come up with some good contacts and suggestions to help out.

Fire away

[jk]

well generally im just looking for some where i can post press releases. Websites and things like that, this is actually onew of my tasks in my new job so i was just looking for some help

[WakingDragon]

But who are you targeting? What are you selling?

You could send a press release to What Car? magazine but if your company specialises in HR solutions for charities then this will be unlikely to give you any benefit.

[Amber]

What are you hoping to achieve with the press releases? Posting them on online wires will certainly help you build links back to your website, but it will rarely result in great media coverage. On the other hand, sending the releases to a targetted list of journalists and editors may do (depending on the press release, of course!)

[jk]

health and beauty products mainly, like massarge tables aroma oils all that sort of stuff.

[WakingDragon]

and who do you sell to? retailers? consumers? health clubs?

[jk]

all sorry i dont say much i have little information on my list. and its a new job :-) thanks all

[WakingDragon]

I would have thought that before you can even consider doing any marketing or PR you would need to know the basics like who you are selling to.

In fact, if you don't know who you are selling to, how do you run a business? :?

[Richard Glynn]

www.mediauk.com is a good start. Search directory in bottom left of screen.

Like the other responses - what's your market? Consumer? trade? men? women? children? family etc.

To whet your appetite .. a real pro will put you can touch with health and beauty correspondents in the nationals and named correspondents in many - if not all all - of the following

(there's a few random ones here - couldn't be bothered sifting through) ....

10 Magazine
25 Beautiful Homes
25 Beautiful Kitchens
ABC Magazine
Active Life
Allergy
another generation
Another Magazine
Asian Woman
B
Baby & You
BBC Easy Decorating
BBC Good Food
BBC Good Homes Magazine
BBC Homes & Antiques
BBC Radio Kent County Magazine
beers of the world
Bella
Best
Black Beauty & Hair
Blackhair
Bliss
BLISS for brides
Bloomberg Money
Boost Your Weight Loss !
Brides
Candis
Chat
Chat Crosswords
Choice
City Living
Classic FM Magazine
Closer
Coast
Company Magazine
Concept for Living
CosmoGIRL!
Cosmopolitan
Cosmopolitan Bride
Cosmopolitan Hair And Beauty
Country Homes & Interiors
Country Living
delicious
Easy Living
Eat Energy and Taste!
Elle
Elle Decoration
Elle Girl
The English Home
Epicurean Life
The Essential Kitchen, Bathroom, Bedroom Magazine
essentials
Ethical Consumer Magazine
Eve
Executive PA
Expat Investor
Family Circle
Food and Travel
For The Bride
fresh
Fresh Start
full house
Girl About Town
Glamour
Go Girl
Good Housekeeping
Goodlife Magazine
Goodtimes
Grand Designs
Grazia
Hair
Hair & Beauty
Hair & Beauty Inspirations
Hair Ideas
Hair Now
Hairflair
Hairstyle & Beauty
Hairstyles Only
Happy
Harpers & Queen
Harvey Nichols Magazine
Health & Fitness Magazine
Health & Homeopathy
Health Plus!
The Health Store Magazine
Healthwise Magazine
Healthy
Healthy Times
HELLO!
Home
Home & Country
Home Plus Scotland
Homebuilding & Renovating
Homemaker
Homes & Gardens
Homes & Interiors Scotland
Homes Overseas
Homes Worldwide
HomeStyle
Hot Property
House & Garden
House & Home Ideas
House Beautiful
I Do Wedding
i-D Magazine
Ideal Home
I'm Pregnant!
In Style
Inside Readers' Homes
Inspirations
International Homes Magazine
Investment Trusts
Ireland's Homes, Interiors & Living
it's HOT
The Jewish Vegetarian
Junior
Junior Pregnancy & Baby
Kitchens Bedrooms & Bathrooms Magazine
Ladies First
The Lady
Let's Talk! Anglia West
Let's Talk! Suffolk and Essex
Living Abroad
Living Earth
Living-etc
Location Location Location
London P.A.
Marie Claire
MetroPlus
Mizz
Mizz Hair & Beauty Special
Modern Mum
Money Observer
Moneywise
More!
Mortgage Advisor and Home Buyer
Mortgage Magazine
Mother & Baby
Ms London
My Weekly
Natural Health & Beauty
Natural Lifestyle Magazine
new!
New Homes North Midlands Edition
New Homes North West Edition
New Homes South Midlands Edition
New Homes South Wales Edition
New Homes Eastern Region North
New Homes West Country
New Woman
Now
Now Star Diet and Fitness
NW Northern Woman
The Observer Food Monthly
OK!
olive
OS Magazine
The Oxford Times Property Guide
The Party Magazine
People's Friend
Perfect Hair
Period House
Period Ideas
Period Living & Traditional Homes
Personal & Finance Confidential
Personal Finance & Savings
Pick Me UP
A Place in the Sun
Pop
Popular Crafts
Practical Parenting
Pregnancy
Pregnancy & Birth
Pride Magazine
Prima
Prima Baby
Prime of Life
Prime Time
Psychologies
Real
Real Homes Magazine
Red
Reveal
Right Start
room
Rooms Rooms Rooms
Rosemary Conley Diet & Fitness Magazine
The Rumour
Saga Magazine
Sainsbury's Magazine
Scarlet
She
Shout Magazine
Slimmer, Healthier, Fitter
Slimming
Slimming World
Sneak
The Somerfield Magazine
Sorted
Spirit
Star
Sugar
Take A Break
That's Life
thedeal.net
Threesixty
Top Sante Health & Beauty
Townswoman
Traditional Homes & Interiors
Vanity Fair
The Vegan
The Vegetarian
Vivid
Vogue
W
Waitrose Food Illustrated
Wallpaper*
Wedding
Wedding Day
Wedding Ideas
Wedding Journal
Wedding Venues and Services Magazine
Weight Watchers Magazine
What Doctors Don't Tell You
What House?
What Investment
What Mortgage
What to Wear
Which?
Wine Magazine
WM
Woman
Woman & Home
Woman's Own
Woman's Weekly
The World of Interiors
You & Your Wedding
You Are What You Eat
Your Hair
Your Home
Your Money: Savings and Investments
Your Mortgage
Your New Home
Yours
Zest
Zing!

[10 Yetis]

and that my friends... is a list.
Hats off to Richard!

[directmarketingadvice]

I would have thought that before you can even consider doing any marketing or PR you would need to know the basics like who you are selling to.

Oh, I don't know, most people seem to do it that way. :) :o

In fact, if you don't know who you are selling to, how do you run a business?

Again .... :)

It's what I've named "back-to-front" marketing.

You decide to use a particular advertising medium (in this case PR) before you work out what message you want to get across or who you want to say it to.

What happens? You spend a lot of your time, money and effort putting a non-message in front of people who are never going to buy from you.

JK, go back to your boss and find out what the business is trying to achieve with its marketing.

Steve

[jk]

this is the thing im not writing the press, im just posting it. We are targeting the cunsumer, i suppose it will mainly be Woman that are interested in Health and Beauty but again i extect there may be a few men.

[directmarketingadvice]

this is the thing im not writing the press, im just posting it.

Well, I'm going to guess one of 3 things...

(1) The person who wrote it never thought about who it was for.

(2) They knew who it was directed at, but didn't bother telling you.

(3) They knew who they were aiming at and have already sent it to those sources and now want you to throw a lot of stuff up against the wall in the hope that something might stick.

It might be worth your time finding out which of those is true.

Steve

[Greg]

The following advice articles are available at http://www.pressdispensary.co.uk/press_release_hints_and_tips.php
How to write a press release
When to send a press release
Contacting the media

If you use the search box on the home page at www.pressdispensary.co.uk you might find similar press releases, to give you an idea.

Points to bear in mind if you're considering using a press release service;
- Ensure they're strong on editorial and vet every release (we're yet to receive one that doesn't require at least some tweaking!). If your copy has mistakes or is written in the wrong structure/format, journalists will simply bin it.
- That they send releases directly and individually addressed to each journalist, and that the release appears to have come from you (so you're establishing your own relationships with journalists). In the US, distribution is predominantly by newswires but this isn't yet the case in the UK.
- That your news is syndicated to news aggregators and online news sites, such as Google News, Yahoo! News, etc. This helps with links to your site and wider distribution. It also means people can find your release via key word searches on major search engines.
- That the press list covers freelance journalists.

Free sites, or sites that only distribute to a list of opt-in journalists, are unlikely to reach the exact journalists you are trying to target. And beware of distributors that use a scatter-gun approach, sending your release to thousands of journalists. If it's not relevant news to the individual journalists, it's considered spam!

[lightload]

what is the press release about

[seabro]

What a great thread.

Thanks all.

[DarrenC]

For Travel Press releases send em' to me :D