Advice & Review Please

[Magsite]

Hi All


Can I ask you to have a look at the following site.

http://www.newfundraising.co.uk/index.3.jpg

www.newfundraising.co.uk

The ebook can be found at http://www.newfundraising.co.uk/newfundraising.pdf

Many thanks

Lisa

[clairemackaness]

The site looks nice Lisa, but it's not clear how the system works. I would not be happy to submit my details to you without knowing a little bit more first.

I'm assuming it's obviously lottery based though and I'm not sure how many organisations would be prepared to do this, bearing in mind they could apply directly to the lottery for a grant rather than paying money in the hope that they will win something. Just a thought, correct me if I'm wrong.

[Magsite]

Hi Claire

Your right, its fundraising using the Lottery. You tell your organisation, members, supporters about the 'smarter way to play' the UK Lotto and Euromillions as part of a elottery syndicate.

The organisation would join as an affiliate and then earn commission when they help find new players.

Theres one football club (Scotish Premier league) and a English top cricket club using this 'supporters' method.

I've included the ebook link for your review but I'm thinking of having it directly on the site.

Cheers

Lisa

[clairemackaness]

I dont get it though, these organisations are eligible for Lottery funding, why would they want to spend out and play?

[Magsite]

This could be used as an extra source of income. I'm not sure of the criteria required for actual direct lottery funding.

e-Lottery is now the biggest single customer of Camelot.

Lisa

[WakingDragon]

It's a good idea. I think you need to be clearer about exactly how it works in a simple and upfront way.

Firstly, for fundraisers to be interested they need to know exactly the finance works e.g. donor pays £1, organisation gets 50p, donor has 50p stake in lottery, etc. Also how the winnings work out. You probably do in the PDF but I couldn't be bothered to look.

Secondly, they need to see how they can apply it practically. Show them what it would look like on their websites using a generic charity site.

Those are the first two steps that I would take to improve it and make it obvious what people are looking at. It doesn't mention the e-Lottery at all on the home page - is that deliberate?

btw - love the domain name. Very cool.

[Magsite]

Thanks for your feed feedback wakingdragon

Your right the home page does not mention e-lottery as the method income is explained in the ebook.

I'm looking for a simple way for fundraisers to look at new ideas and opportunities.

Lisa

[WakingDragon]

That's the problem with PDFs - you really have to WANT to plough through them for detail in order to bother. I think you need a few concise pages outlining what it is and how it works and then direct them to the PDF for more detail.

[Magsite]

The ebook is only 5 pages and again is brief but to the point

Lisa

[cjay]

Hi Lisa,

Is the e-lottery the main method for clients to raise funds?

We encourage our photographers to get involved in fund raising, maybe it might fit with your service.

Basically an event organizer can book a photographer on-line at no charge to the event. Our photographer turns up to the event and takes pics of the guests during the evening. Each time a shot is taken the subject is handed a contact card explaining how they can view and buy their picture the next day on-line. The subject is under no obligation and does not have to give out contact details or payment on the night. The only buy if they like the shot. The event organizer makes sure the guests know that for every picture purchased at say fiver, the charity receives a pound. A recent event generated £1200 in picture sales. If that had been a charity event the charity could expect to receive about 20%. Its up to each individual photographer to agree the revenue split with the event organizer.

Let me know if you think there might be any milage in taking the concept further. :?: :mrgreen:

[Magsite]

Hi Cjay

The concept is similar as the group organiser would join as an affiliate and promote e-Lottery within.

The organiser (charity, club, organisation) would benefit when someone joined. A new member would then know they were benefiting the club while increasing their chances of a lottery win.

One of the top two Scottish football teams has now adapted e-Lottery, its on their homepage. It says how players can increase their chances of a lottery win while supporting their youth development team. This is no doubt raising the profile of e-Lottery.

I like your method of approach, no risk to the event organisers, if they like it they buy it! They get to see the picture before they choose.

What ideas do you have 'about taking the concept further?'

Lisa

[Rob Holmes]

I'm unsure a trustee of a fund would consider it good stewardship of funds to try and increase their income by gambling their assets on the national lottery.

Sorry to put a downer on it.

Rob

[cjay]

Hi Lisa,

I was thinking that you need to attract event organisers to your operation. We have a system for event organisers to register free. They can use the system to book a photographer and promote their event and the this is free too. We would benefit from having the event organisers on board and it would give you an extra carrot so to speak.

[Magsite]

That a good suggestion. Event organisers would have the contacts.

I'll PM about my offer at the moment

Lisa