Flyer delivery recommendations...

[mit74]

Can anyone recommend a flyer company that delivers around mid-glamorgan area? There are a few online I've found but they either charge extra for outside cardiff or don't look very professional. I know you need to be careful of leaflet distribution as alot of companies may scam you and throw the leaflets away.

[Geoff T]

Try looking for local magazines that may do leaflet drops as part of the service...

[mit74]

yes tried it. they dont

[Jim2k]

Would be interested in the answers to this as we have 10k leaflets to drop shortly.

[Williams lester]

Can anyone recommend a flyer company that delivers around mid-glamorgan area? There are a few online I've found but they either charge extra for outside cardiff or don't look very professional. I know you need to be careful of leaflet distribution as alot of companies may scam you and throw the leaflets away.

I have a client who specialise in flyer distribution...though not sure if they cover mid glam yet. Drop me a PM if you need their contact details.

[MASSEY]

I got 10k of leaflets to shift. They should of gone out months ago but i had an issue with the sales guy he was untrustworthy so i took them off him :rolleyes:

A leaflet apparently has far more effect if delivered individually not inside a paper. When reading a paper most just pull out the flyers and read the paper.

[tnichs]

I got 10k of leaflets to shift. They should of gone out months ago but i had an issue with the sales guy he was untrustworthy so i took them off him :rolleyes:

A leaflet apparently has far more effect if delivered individually not inside a paper. When reading a paper most just pull out the flyers and read the paper.


Where do you need these delivering? Are they limited to your locale or can you spread the area - If you can, this is something that I can help with.

[Leaflet Distribution]

Two pieces of advice, firstly I would suggest that you only use solus distribution methods, this means it goes out on its own, has a far better chance of its message being read.
Secondly, make sure you pay a sensible price for the delivery, if you drive the cost down you will be asking for trouble...remember the distribution company nees to make money.

[OldWelshGuy]

£15-25 per k is a decent rate I would say, the advice about being solus is crucial, also consider that leaflets don't always fall the right side, and a single sided full colour is often more effective than a double sided.

On the matter of colour, it is cheap enough now to get full colour done, so don't scrimp, BUT also don';t make it like a comic. use colour wisely.

[Leaflet Distribution]

Hi Old Welsh Guy, without being rude a rate of £15-£25 per 1000 is simply unthinkable, this is exactly what many companies are trying to get distributions done for and then come onto forums like this compalining at the results.

[Williams lester]

Hi Old Welsh Guy, without being rude a rate of £15-£25 per 1000 is simply unthinkable, this is exactly what many companies are trying to get distributions done for and then come onto forums like this compalining at the results.

I think that would depend on what area of the UK you are in. As you don't say, it is impossible to comment....but as you are posting in the Wales forum I can only assume you are in Wales. The going rate of £25 sounds about right for this area.

[Leaflet Distribution]

Hi Williams Lester,
the area of the country that you live in should make no real difference to the distribution cost, the type of properties you are delivering to could and may well affect it.

From this very low suggested rate, does this mean that welsh leaflet distributors are much faster than distributors in other parts of the country ?

Sorry for my flipant answer, but this price issue needs to be sorted for the benefit of all concerned.

[Williams lester]

Hi Williams Lester,
the area of the country that you live in should make no real difference to the distribution cost, the type of properties you are delivering to could and may well affect it.

From this very low suggested rate, does this mean that welsh leaflet distributors are much faster than distributors in other parts of the country ?

Sorry for my flipant answer, but this price issue needs to be sorted for the benefit of all concerned.

In certain areas of South Wales, bookkeepers are charging £3 per hour compared to the average going rate in other parts of the UK of £10-12 per hour. So unskilled leaflet distribution work will not be generating a huge fee here!

[Leaflet Distribution]

Hello again,
thanks for your reply...

but the issue is in this industry is that most companies who have a leaflet distribution done are not happy and end up complaining about the results...

This is simply down to one factor, the cost.

I am simply giving the easy remedy.

If you worked out the costings, having the distribution done properly, would save you money on the printing and distribution costs, and give you the benefit of a good advertising campaign having been done, then the possible sales from that.

[Jim2k]

I have just had 5000 leaflets delivered by JA Consulting. £40 per 1000 but they seemed to be very proffesional. Should know the response soon enough and will post back.

[Joe E]

I have just had 5000 leaflets delivered by JA Consulting. £40 per 1000 but they seemed to be very proffesional. Should know the response soon enough and will post back.

Hi Jim

Hope you don't me asking was that Solus or Shared?

Regards

Chris

[Joe E]

Hello again,
thanks for your reply...

but the issue is in this industry is that most companies who have a leaflet distribution done are not happy and end up complaining about the results...

This is simply down to one factor, the cost.

I am simply giving the easy remedy.

If you worked out the costings, having the distribution done properly, would save you money on the printing and distribution costs, and give you the benefit of a good advertising campaign having been done, then the possible sales from that.

Whilst I agree wholeheartly with you, the statement in bold is presuming everything else was done correctly, target market, copy, design & print.

[Leaflet Distribution]

Sorry Joe,
That is very true.

The point I am simply trying to make is that if clients were willing to pay more, they would get much better results.

[Williams lester]

Sorry Joe,
That is very true.

The point I am simply trying to make is that if clients were willing to pay more, they would get much better results.

So are you saying that if I pay you £40 per 1000 you will do a great job, but if I pay you £25 per 1000 you will do a crap job?

[Leaflet Distribution]

Williams Lester,
that is a very blunt way to put it !

And for the record, I am not trying to promote a business here, just trying to improve the industry.

It is not as simple as that, but yes, if you payed more, the distribution company would have more money available to pay their distributors, seems simple to me, if the amount allocated to distributors is higher, I am sure most people could assume that more time will be allocated, leading to better penetration, and hopefully better results for the client.

As for figures....perhaps we should start a thread.

[bamboochris]

I think that would depend on what area of the UK you are in. As you don't say, it is impossible to comment....but as you are posting in the Wales forum I can only assume you are in Wales. The going rate of £25 sounds about right for this area.


I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]

Average delivery speed in a built up area is 150-160 per hour but can vary hugely dependent on type of housing [rural or very affluent below 60 per hour & 'on street terraced' upto 240 per hour]

Hence average speed required a labour cost of £37.41 / 1000 [minimum wage - for more reasonable companies then payment of £6-£7 is more common hence £42-£45] to deliver average property with good weather. Poor weather, travelling costs & time will all be additonal costs on top of that before considering the business costs of back checking / admim / unit / storage / rates / recruitment

Clearly given that then the suggestion that £25 per 1000 is a fair rate for solus distribution [meaning 1 leaflet on its own] is clearly unreasonable, illegal or commercially suicidal .. My take all 3 !!

That said for a shared distribution the usual rate is between £25 & £35 for delivery per 1000 ... it would always be best to ensure the company handling the distribution does not deliver competitors at the same time & what number they put out together [2-4 would be reasonable but 6+ would considerably reduce the return]

I would strongly recommend that the focus should be on who your customers are, where they live & how the distribution business manages the profiling, distribution & back checking as that will offer far greater influence over the success of the campaign that arguing over the price differential. It does stand to reason that anyone charging a rate well below minimum wage is either going to be at best a very short term supplier that you are happy to exploit / have them exploit their staff or worse, is unable to actually deliver all your material resulting in dumping / failing to deliver some or all of the leaflets giving rise to the all too common comments within these forum posts.

Hope that helps everyone ...


Regards

Chris

PS If done properly it really is one of the most efficient & cost effective forms of marketing direct to a consumer market.

[Joe E]

I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]

Average delivery speed in a built up area is 150-160 per hour but can vary hugely dependent on type of housing [rural or very affluent below 60 per hour & 'on street terraced' upto 240 per hour]

Hence average speed required a labour cost of £37.41 / 1000 [minimum wage - for more reasonable companies then payment of £6-£7 is more common hence £42-£45] to deliver average property with good weather. Poor weather, travelling costs & time will all be additonal costs on top of that before considering the business costs of back checking / admim / unit / storage / rates / recruitment

Clearly given that then the suggestion that £25 per 1000 is a fair rate for solus distribution [meaning 1 leaflet on its own] is clearly unreasonable, illegal or commercially suicidal .. My take all 3 !!

That said for a shared distribution the usual rate is between £25 & £35 for delivery per 1000 ... it would always be best to ensure the company handling the distribution does not deliver competitors at the same time & what number they put out together [2-4 would be reasonable but 6+ would considerably reduce the return]

I would strongly recommend that the focus should be on who your customers are, where they live & how the distribution business manages the profiling, distribution & back checking as that will offer far greater influence over the success of the campaign that arguing over the price differential. It does stand to reason that anyone charging a rate well below minimum wage is either going to be at best a very short term supplier that you are happy to exploit / have them exploit their staff or worse, is unable to actually deliver all your material resulting in dumping / failing to deliver some or all of the leaflets giving rise to the all too common comments within these forum posts.

Hope that helps everyone ...


Regards

Chris

PS If done properly it really is one of the most efficient & cost effective forms of marketing direct to a consumer market.

What he said!! :cool:

Well articulated Chris, however there will still be people who base everything on price and then wonder why their response rate is too low and they don't get ROI.

Which is shame especially if they have bothered to spend good money on finding their target market, getting good copy and then printed & designed on good quality stock.

I'm still amazed by how little value is placed on the most physical side of a successfull leaflet campaign.

[johns1]

I took a leaflet company to court last month as they didn't deliver my leaflets and now i know that the price was too cheap. I didn't WANT cheap, i don't believe in cheap for anything i buy but i called 3 companies and they all gave me roughly the same price (£37-40 per 1000). I was extremely busy at the time and had absolutely no idea what the cost should be (and before anyone from the industry starts reciting numbers at me) i had ABSOLUTELY NO IDEA how long it takes to deliver 1000 leaflets.

So yes, i entirely agree that people should pay good money for a good service but these cowboys simply take advantage of people like me

[Vacman2000]

Thank Goodness others see that cheap prices means bad delivery
But that does not mean you have to pay the earth.
If you could get someone to deliver the leaflets the same as you would do it yourself you could pay up to about £35.00, but that is not going to happen

So you must know what your response rate is going to be, by delivering 5-10 k yourself then you can measure there response level.

[Williams lester]

I think there may be some misunderstandings within this thread but from where we stand [running a leaflet distribution company - not within wales] -

Novice & Newbies to the purchase of leaflet distribution services is far too focused on price & far too little focused on results.

UK Minimum wage for adults is £5.80 per hour - irrespective of being in Wales, England or Scotland [rising to £5.93 in October]



Minimum wage will be irrelevant to many leaflet distribution businesses as they are run as partnerships, so the partners are able to take whatever price they see fit, and whatever the client will pay.

[Leaflet Distribution]

So, let me ask this question,

What would you be prepared to pay for a high quality solus leaflet distribution per 1,000?

[seanstevens]

Minimum wage will be irrelevant to many leaflet distribution businesses as they are run as partnerships, so the partners are able to take whatever price they see fit, and whatever the client will pay.

There is a point here. The larger the firm the more overheads they have, whereas the retired postal worker now doing leaflet distribution in the town he lives does not have the overheads and could easily charge a lower price and give a better service than a young bod earning minimum wage.. I know this to be true as a family member does just that ;)

[Williams lester]

So, let me ask this question,

What would you be prepared to pay for a high quality solus leaflet distribution per 1,000?

We currently pay £27.50 per 1,000, but that is for Cardiff. If we were doing South Wales valleys I would expect to pay less, as the fees we could charge clients would be less.

[Joe E]

We currently pay £27.50 per 1,000, but that is for Cardiff. If we were doing South Wales valleys I would expect to pay less, as the fees we could charge clients would be less.

Is this for Solus or Shared?

[Williams lester]

Is this for Solus or Shared?
It is solus distribution.

[Joe E]

ok and do you know how many hours it takes them to do a 1000?, meaning do they tell you?

[Williams lester]

ok and do you know how many hours it takes them to do a 1000?, meaning do they tell you?

Not a clue, why would that be of interest to me?

[Leaflet Distribution]

With all due respect Williams Lester, I think you must have gone mad looking at all those numbers all day...

Why on earth do you think it is right for you to pay a lower rate in the valleys?

It takes the same length of time to deliver the leaflets.....the fact that you can only charge a lower rate there has nothing to do with it.

Things like this should be of interest to you, as this advertising is what is driving your business forward, or at least should be.

[Williams lester]

With all due respect Williams Lester, I think you must have gone mad looking at all those numbers all day...

Why on earth do you think it is right for you to pay a lower rate in the valleys?

It takes the same length of time to deliver the leaflets.....the fact that you can only charge a lower rate there has nothing to do with it.

Things like this should be of interest to you, as this advertising is what is driving your business forward, or at least should be.

And it takes us the same length of time to complete a set of accounts for a business in the valleys, but the fees will be less, so correspondingly our costs have to be less. You will obviously appreciate that a lot of costs will be less such as rent, rates also, do you think the councils in the valleys should charge the same rates as Cardiff council? Do you think office or warehouse space in the valleys should be the same as in Cardiff?

You may also wish to consider that prices in Cardiff are less than, for example, London. Should we all charge out at London prices?

[Leaflet Distribution]

I honestly cant believe what I am seeing !

The fact that you charge less is YOUR ISSUE, whilst i realise if that is the case you have to cut your costs, asking a distribution company to do a job for less money than it costs to do is simply ridiculous....

Do you honestly think that you will get a good job done if you are paying less than the cost price ?

How long will it take for businesses to realise that if they paid the correct rate for the job, they would actually get better returns from the distribution, as quite simply the pentration would be greater....

[Williams lester]

I honestly cant believe what I am seeing !

The fact that you charge less is YOUR ISSUE, whilst i realise if that is the case you have to cut your costs, asking a distribution company to do a job for less money than it costs to do is simply ridiculous....

Do you honestly think that you will get a good job done if you are paying less than the cost price ?

How long will it take for businesses to realise that if they paid the correct rate for the job, they would actually get better returns from the distribution, as quite simply the pentration would be greater....

So you believe that all prices should be the same, no matter what area of the UK you are in.....is that what you are saying?

[Leaflet Distribution]

The exact point I am making is that any leaflet distribution should be priced on a number of factors including, quantity, size and weight, time scale, area of distribution, which basically means rural or urban areas....the distance between houses...


Certainly not on factors such as, people in this area would only pay this or that rate... where is the basic business sense in that ??

I ask you this, would you prepare my accounts for £20, beacause that is all I want to pay ?

[Williams lester]

I ask you this, would you prepare my accounts for £20, beacause that is all I want to pay ?

No, but I bet I can prepare them for less than a London based firm of accountants...

[Leaflet Distribution]

I think this is now becoming silly.

If you think by paying less than the cost price to do the job is a good idea, then good luck to you,

but please do not come back onto forums such as this complaining about a distribution company when you get less than you had hoped.

[Jim2k]

Woooh there, break it up boys!

[Leaflet Distribution]

The Leaflet Distribution industry in full of pitfalls, many can be avoided, and when ever you speak to people many have negative views of these distributions.

I am simply pointing out the facts.

As I am not promoting a company I can tell the truth, but I am sure very many leaflets companies would agree with what I am saying.

[Williams lester]

I think this is now becoming silly.

If you think by paying less than the cost price to do the job is a good idea, then good luck to you,

but please do not come back onto forums such as this complaining about a distribution company when you get less than you had hoped.

Who says it is less than the cost price of the job? That will depend on the structure and overheads of the business in question.

I have no complaints with my current distributors, who do an excellent job and our leaflet campaigns are doing well. If I have a complaint with them I would take it up with the owners not whine about it on a forum! :p

[baybeebee]

i am being offered a job in shrewsbury to deliver 5000 leaflets does 6pence a leaflet sound reasonable or does that sound like i am trying to rip the person off if you could help it would be great thanx

[Leaflet Distribution]

The words, Head, Banging and Brickwall...seem to spring to mind.

[Bri]

street should take only 10 secs per leaflet to post.
http://emiliewood.com/photos/february2005/23-feb-05-colours2.jpg

[Bri]

maybe 12-18 secs per house

http://www.bgfl.bridgend.gov.uk/Teachers/Resources/Images/cardiff_bay/Terraced%20Houses%20on%20Clarence%20Embankment.jpg

[Bri]

...these houses maybe up to a minute per house.

http://img.dailymail.co.uk/i/pix/2008/01_03/DetachedHomeL_468x299.jpg

[Bri]

I used to be a paper boy in my youth and would do two or three rounds a night for the money, hence my estimates of delivery times.

As a distribution cost the arguments being raised surely depend on location of delivery.So Dave is quite right in the valleys where the majority of properties are terraced it is going to be a darn sight cheaper to a) source labour, because of the high unemployment stats b) be seen to be more competitive with their rates allied to other locations where distribution becomes logistically more difficult and rates have to be adjusted accordingly.

I would be seriously be concerned as a business model that rates/ number of flyers only costs are given.

[House-Express]

Can anyone recommend a flyer company that delivers around mid-glamorgan area? There are a few online I've found but they either charge extra for outside cardiff or don't look very professional. I know you need to be careful of leaflet distribution as alot of companies may scam you and throw the leaflets away.
Hi - We are also looking for a leaflet delivery service, initially in mid Glam but later in other areas so if you find someone It'd be great if you could pass on the info. Maybe there's a way to share the cost by grouping a few businesses together in one "drop" We'd certainly be happy to do that.

[TimWalters]

We have been distibuting leaflets locally for 2 years now. Our main work is in cheshire, staffordshire, shropshire and powys, with offices in south cheshire and powys.

For large orders, we will travell to other areas, so drop me a line if we can help, .. would easliy service mid-glamorgan from our Rhayader office is required.

drop me a PM if you think we can help.

[Gerry76]

We've used Dor-2-Dor Leaflet Distribution in Swansea before and found them very good.

[Vacman2000]

We've used Dor-2-Dor Leaflet Distribution in Swansea before and found them very good.
Have you actually put your own leaflets out yourself, by that I mean actually doing them yourself.

[PropertyBuyerCash]

I have 5ooo leaflets to deliver in the Rhondda Area.

Is there anyone that wants to double up so we can keep our costs down.

Is this worth trying ?


Thanks.

ADRIAN

[douzhu]

Yes, try looking for local magazines. I agree

[Gerry76]

No, it doesn't seem worth it when you can pay someone to do it for not much. Or try getting them distributed inside local free papers, or community publications. They are often happy with a very small charge to do this.

[Speedymail]

Agreed on that.

[alan-wales]

Hi,
I am a new memeber to this site, I joined as i was doing some research and came across this post.
I run a leaflet distribution company in south wales, we work all across south wales. And im sorry but some of the prices people are mentioning in this post are ridiculous,
20 and 25 pounds per 1000 leaflets on a solus basis is not commercially viable.
I have been involved in this business for a long time and when i see these sorts of prices it makes me cringe.
I pay my guys more than the prices quoted in this thread. but then again i live by the motto " pay peanuts get monkeys"
I get calls from new customers all the time after they use companys that charge that kind of price,, and they are allways disgusted with the return they got,,, hence coming to me.
I tell these customers simply, i will never compete on prices BUT i will always compete on results..
1000 leaflets takes 5 hours to deliver in the easiest area and 8 hours in the tough ones....mmmmmm and someone will charge only 20-25 pounds for this.? exactly how are they ethically and legally making money?
and if they dont run there business ethically or legally then what exactly are they doing with your leaflets? I for one would never trust a company that runs in that way with any type of work. just my 2 peneth worth... oh and hi..

[leaflet post uk]

Hi,
I have been reading this forum for a while and have paid particular interest to this thread as I have recently started my own business as a leaflet distribution company. I am an ex postman and my employees are the same, we pass on our skills learnt as postmen to the delivery of leaflets, we make sure that every single leaflet you pay for gets delivered, we offer solus delivery only, we wear uniform and take care to shut gates and ensure that the leaflets are delivered in A1 condition. We charge a fair price for a job well done.
I have seen members say that a fair price would be £15 per 1000 leaflets delivered. I don't know how any company can charge £15 per 1000 for solus leaflet delivery this would mean that you would be paying your staff less than £4 per hour to deliver them.
If you need leaflets delivered (posted through letterboxes not stuffed into garden gates, left on pathways etc) then give me a pm, but expect to pay a fair price, but for that you will be guaranteed a very good job and all of your leaflets delivered.
my website is leaflet-post-uk.co.uk
I built it myself so your comments on it would be appreciated