Google sponsored links

[Muzzy]

Hello!

Can Someone help tell me how much it costs to advertise on Google...the sponsored links, both down the side and at the top of the search results.

Also, how do you ensure that you are at the top of the sponsored links.

For example, I can imagine there are a few business consultants that would like to pay to be in the sponsored position in Google, but surely there is a limit. Do they pay extra etc. to be listed at the very top. What about the guys who pay for sponsored links and are behind a queue of 10 others?

If you type in marketing, iceberg marketing is at the top. How? Did they pay extra???? How come fourletterword is at the bottom of the sponsored links down the left. Did they pay less?!?!?

Confused!

Thanks

Muzzy

[Stationery-Direct]

Its called PPC, pay per click, it depends how much they are prepared to pay everytime somebody clicks on their link, the more you are willing to pay the higher you are positioned.

I am not an expert on this by any means and think I am correct, I am sure somebody will elaborate on this further.

Rob at www.top-click.co.uk is your man for this.

[daveashton]

Google is harder (well for us) to do than Yahoo (overture.com) due to click though rate being a factor as well as how much you will pay.

In Yahoo, if you pay the most per click you will get the top add, if you pay the 2nd highest amount you get 2nd place etc.

Clicks start from 10p upwards

[ajm1966]

This is a very hard question to answer, adword prices start at £.02 a click.

How much you need to spend depaends on the conversion rate ie. how many times you ad appears and how many times someone actually clicks on it. The more you pay per click means the higher up the list you will appear. The amount you have to pay to get near the top of the list will depend on how competitive your industry is.

You then need to work out how many people they come to your site via adwords actually turn into business.

Have I confused you yet?

[ebonybailey]

Is there much difference in cost for keywords then, for example telemarketing may cost £4 on google what is the difference on Yahoo?

Also why does it take up to 10 days to get up and running unless you want to spend £200 before anyone has clicked a thing?

Michael

[top-click]

Hi,

Thought i would but in!

The answer is, there are 3 factors that will help you get to the top No 1. Relevance (the keyword you use relates directly to the ad copy u use which should relate directly to the page the click goes to) 2. Cost - the more you pay the higher you'll go 3. Tenancy - the longer you maintain an ad, the more you will be rewarded.

To just go back to a couple of points made earlier in the string - the minimum cpc is actually £0.01ppc on Google and CTR is no longer a show/no show factor (before Nov last year, unless your ads reached a critical Click Through Rate, they wouldn't show) but does help with relevance.

If you were a client of mine I would question why you want to be number one, this is a discussion I have often. In my opinion, the ROI is far stronger in positions 1&2, by virtue of the fact that the daily click volumes often stay strong (and meet targets)and can cost half as much as always wanting to be No1 - often [and I'm not suggesting this of you, Muzzy], ego can get in the way of good business sense.

My final point, of what has become a bit of a long reply, sorry!, is that, without a shadow of a doubt, unless your website/landing page is good enough to illicit a positive response from visitors coming through PPC then you are wasting your money.

It's better to be 3rd, 4th or even 5th, if your proposition is stronger than (and will convert more) than those above you.

Hope this helps,

Rob

Top-Click

[Words of Magic]

The sponsored ads at the top, immediately above the free organic listings, advertisers must pay a premium price for.

How do you get your ads to show there?

1)Not all keywords or keyphrases can get ads to show in those positions. The traffic your paying must be a competitive and fairly commercial orientated category.

2)You need to be positioned near the top of the Adwords list for that keyword or keyphrase, to even be considered.

3)To move into the top premier ppc positions, you need to be earning a very high CTR for google to upgrade you.

Google pricing war...

Keyword research, adwords copy and your landing page is critical to your success, which seperates the boys from the men.

Review your keywords in the context of

a) Your Own Business
b)Adwords Profitability

What your looking for is as follows: High number of searches for keywords/keyphrases that are not so
competitive so not only will you get seen on the first page but your cost per click will be minimum. Providing you've written a good adwords ad, and it continues with the same theme when the prospect clicks through to the landing page, your CTR (Click Through Rate) will be high, your bid prices for keywords and keyphrases will be reduced and Google will reward you with a high position, because the "RELEVANCY" of your ad.

Your cost per click and daily budget depends on the keywords and keyphrases you select. Try to spend your time putting together a long keyword list, which is tightly clustered with similar phrases and words, this is the key difference between companies who spend spend spend, who dont know the value per visitor and fly blind and the educated marketer who carefully selects words and phrases which receive alot of searches which has virtually no competition, all because you took that bit longer finding those golden keywords and keyphrases.

Finding the right relevant keyphrases and keywords to meet your individualrequirements, is like fishing;As you wait patiently for that "catch", no different from a long methodical search to idenitify golden keywords and keyphrases your competitors have missed.

Becareful what you wish for, in relation to top ranked positions for adwords. From my experience I find many top ranked ad's seem to receive low levels of traffic. You may seem surprised but think about it for a second...When a user types in a keyword or keyphrase in a search engine, they will be hit with the organic listings on the "left", "top" ppc premier ads at the top and sponsored ads to the "right". Their are many "CLICK HAPPY" users out their, if they dont find what they want inthe organic listings, they then begin to start clicking any links.

But if your adword position is position 3,4,5,6 or 7
for example the potential prospect has to look alot harder to find your ad, which makes a better pre-qualified prospect than positon 1 or 2. From my experience ad's which are slighlty harder to find on page 1 listings, may get a lower CTR but attract high quality traffic.

Any questions, drop us an email. Hope this helps...

Wishing you all the success in the world

[ewo]

Muzzy, what sort of business is it, and what's your target customer?