Best marketing books

[student]

I am going for 1 month to vacation and I need something for reading. Can you recommend me good marketing books please. I would like to get names of bestsellers and other famous books. Can be also about selling letters or other book regarding marketing.

Thank you

[directmarketingadvice]

Try these:

Ogilvy on Advertising - David Ogilvy

My life in Advertising - Claude Hopkins

Jay Abraham's book

The Ultimate Sales Letter by Dan Kennedy is a decent introduction to writing sales letters.

Steve

[Dawg]

Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.

[Dawg]

Have a look at http://blog.guykawasaki.com/ and scroll down the right hand side to get to his list of books. Read the whole blog site as well, it only started in Jan I think. Even tho' not strictly applicable to only marketing, it has I think some of the best business advice I have seen; certainly as good, and much broader and up to date than David Ogilvie, who I also rate.
Seriously clever guy; one of the inner core who made Apple happen, now a hi-tech venture capitalist and all round clever good chap.

[Dawg]

oops! pressed twice. Well I said it was really really good.

[WakingDragon]

Can definitely recommend Ogilvy.

[mumper]

The Guerrilla Marketing series by Jay Conrad Levinson.

[Real World Hypnotherapy]

Think and Grow Rich
The 1 minute series
anything by Brian Tracy

[WakingDragon]

Yeah - I have read Advanced Selling Techniques by Brian Tracey and it is very good.

[10 Yetis]

hmm... so many books. How long you going for?

Some of my faves,

E-Tales by Matt Beumont - Not exactly a marketing or ad book, but a funny way of getting an insight into how the industry works

Andrew Griffiths, very good - Ways to market your business

Common Sense Direct Marketing - Drayton Bird

Viral Marketing - Russell Goldsmith - dated now but the principles still work

For the PR side, rather than read a formal text book, read something like Piers Morgans - The Insider, very good depiction of the journo world.

One book I had recommended to me was "Selling the Invisible" by Harry Beckwith. I am currently reading this and whilst the example he uses are good, so far it is all the usual stuff of applying a bit of common sense rather than giving a deep insight. saying that I am only half way through it and cannot give a detailed summary.

Happy reading

[Quentin]

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Quentin

[hgv]

Can definitely recommend Ogilvy.
If, it is possible. That it is exactly better at him to read. I the beginner.

George